Viral Video: Adidas Adds Celebs To Star Wars Cantina Dan Koelsch, June 5, 2010 The Adidas Originals brand is gearing up for the 2010 FIFA World Cup by teaming up with LucasFilm to create a very unique commercial that will air during the sporting event. The Mos Eisley Cantina scene in Star Wars is one of the most famous scenes in film history, but the sports apparel company decided to reimagine it as a FIFA viewing party and add David Beckham, Daft Punk, Snoop Dogg, Franz Beckenbauer, Noel Gallagher, Ian Brown, Ciara, Jay Baruchel, and DJ Neil Armstrong. Watch it below. Here’s what Adidas had to say about the ad:“The theme of the 2010 Originals campaign is a neighbourhood of originality,” said Tom Ramsden, global director of communications at Adidas Originals. “So when we thought about how to best present Adidas’s partnership with Star Wars and the 2010 Fifa World Cup we immediately thought of temporarily turning the Mos Eisley Cantina into a place to watch some football and invite some friends along.” Viral Marketing AdidasDaft PunkFIFA World CupSnoop DoggStar Wars
Fan-made District 9 Sites September 13, 2009April 20, 2010UPDATE: Fookinprawns.net is now live! Just like I thought, it has a soundboard of Wikus and our favorite lines from the film (including alien speech). The site even has T-Shirts to buy, so check it out! What is the ultimate type of viral marketing? Getting fans to do the advertising… Read More
This Week In Viral: Stand-In Writer Edition April 26, 2009March 27, 2010Hello everyone. I’m Ian, one of the writers for the site, and I’m filling in for Dan on this week’s “This Week in Viral”. Read all the news after the jump. Read More
Steven Spielberg Wants to Make a Halo Movie? August 8, 2009August 10, 2009Our friends at GeekTyrant have an article about Steven Spielberg being interested in making a Halo movie, which already has a script written by Stuart Beattie (actually, Stuart wrote scripts for 3 different films: Halo: Fall of Reach, Halo, Rise of the Flood, and Halo: Battle for Earth). You may… Read More