42 Entertainment Is NOT Working On “The Dark Knight Rises” Viral Campaign (Updated x2) Dan Koelsch, June 2, 2011June 3, 2011 UPDATE: Hit the jump to read an important update to this story!Briefly: While this may not come as a surprise (based on quality and Peter from /Film even mentioning it in a tweet yesterday), we have gotten confirmation from a source that choses to remain anonymous that 42 Entertainment will not being running the viral campaign for Warner Bros.’ The Dark Knight Rises. This will disappoint many fans who followed the viral marketing company’s exquisite execution of the “Why So Serious?” campaign for The Dark Knight. While the reason for the WB not chosing 42E for TDKR is unknown, my source tells me that the individuals who actually worked on the WSS campaign are no longer with 42 Entertainment, so that may have something to do with it. Will you still follow an ARG for the new Batman film if 42E isn’t behind it? 1pm PT – I was just contacted by someone who works with 42 Entertainment who tells me that all the major individuals (producers, writers, etc.) who worked on the Why So Serious campaign are in fact still with the company. Also, although 42E is not currently working on the TDKR campaign, Warner Bros. could still contact them later on. Given that the film isn’t set to release in theaters until July 20, 2012, the studio has some time to decide if they want work with 42E again.Update #2 – I just want to make it clear: Both of my sources confirm that 42 Entertainment is not working on anything for The Dark Knight Rises, but the possibility is still there for Warner Bros. to hire them. The only confirmed viral piece we’ve seen for the film was done in-house and probably would have little to no bearing on a new viral marketing plan. However, due to 42 Entertainment’s secrecy (The Dark Knight and Tron: Legacy aren’t even listened on the “our work” section of their official website), we may never get confirmation if they are brought on or not. Our only clue may be the quality and intricacy of the campaign. ARGs & Campaigns Viral Marketing 42 EntertainmentThe Dark Knight Rises
Billboard for “The Dark Knight Rises” Will Blow You Away June 23, 2012You might not think of billboards as being an innovative piece of marketing, but when it’s done right, it demands attention. Case in point, a billboard in Hollywood for The Dark Knight Rises that utilizes all three dimensions. Check out an image, courtesy of /Film, after the jump. Read More
Viral Video: Montage of Slaps on Film January 26, 2011There’s nothing like a good slap, and the movies are one of the only places you can see it without feeling bad. So, Vulture has put together a montage of such slaps in film history, calling it “Glove, Actually”. Take a look after the break. Read More
Mysterious Harry Potter Website Teases J.K. Rowling’s Equally Mysterious Announcement June 17, 2011Briefly: J.K. Rowling, author of the Harry Potter novels, is expected to make a Potter-related announcement on June 23rd, and it has to do with Pottermore.com. The website just has a “coming soon” page, but it does link to a YouTube countdown to the announcement. There’s also a Twitter account,… Read More
I’m pretty sure people would follow TDKR viral campaign if it was being made by 3 teenagers on Angelfire. Don’t know if too many people worry about the company behind it.
people who play arg love the 42e company they are one of the best so many people as you will see will jump on a campaign just for the fact that 42e is doing it
it’s my understanding that 42 Entertainment never acknowledges they’re working on anything viral until after it’s over with. if that’s the case, how do we know that they aren’t really behind it?p.s. i will follow this viral campaign regardless of who’s behind it. it’s The Dark Knight Rises!