“The Muppets” Being Green Trailer Michael Lee, June 16, 2011June 16, 2011 No, the title isn’t the Muppets’ marketing green technology or sustainability, its another trailer parody of this summer’s blockbusters. This time a spoof of the upcoming Green Lantern trailer. Disney did the exact same thing before The Hangover Part II made its theatrical debut back in May, with The Fuzzy Pack trailer. The sequel comedy ended up having a giant box office weekend. Could this trailer also help the Green Lantern? Maybe. But I’d like to think that Disney is having a lot of fun promoting The Muppets via parody trailers. Check it out after the jump.I have to say Kermit reciting the first few lines of the Green Lantern’s oath mixed with jokes about his height and talent for the banjo is pretty hilarious. Add the cliché lines of “We need you” from Miss Piggy and Chris Cooper’s nefarious plotting with some devious Muppets and you got yourself a parody trailer. I also like how Jason Segel is aware of the fact that this and the previous trailers are parodies. This makes me believe that we will probably be getting an actual trailer for the film sometime in the near future. Regardless, it is a lot of fun to see not only the marketing team have fun with these trailers, but the cast as well.Check out The Muppets’ first trailer parody of a romantic comedy here. News Viral Marketing Being GreenThe Fuzzy PackThe Muppets
Box Office Weekend Reality: Old Dragon Almost Slays New Superheroes April 19, 2010April 21, 2010Although estimates of weekend box office figures are usually pretty accurate, sometimes we get a bit of a surprise. This weekend was a great example, as new release Kick-Ass barely beat out three week old How to Train Your Dragon, which was expected to win out. However, everything isn’t coming… Read More
Video: 3D Street Art for “Life of Pi” March 13, 2013From March 9-12, internationally recognized American chalk/street artist Tracy Lee Stum brought her spectacular interactive 3D street drawing to L.A. LIVE in Downtown Los Angeles as she paid tribute to Life of Pi, in honor of the March 12 home entertainment release. The drawing was inspired by a key scene… Read More
Movie Tech Made Real: Back to the Future Hoverboard and Minority Report User Interface June 3, 2010June 3, 2010Movies have the power to inspire in many ways. In fact, people will often find ways to make something that exists only in a movie. Recently, there have been two examples of life imitating art, with one practical application and one artistic. First, the technology from the futuristic Minority Report… Read More