“The Muppets” Being Green Trailer Michael Lee, June 16, 2011June 16, 2011 No, the title isn’t the Muppets’ marketing green technology or sustainability, its another trailer parody of this summer’s blockbusters. This time a spoof of the upcoming Green Lantern trailer. Disney did the exact same thing before The Hangover Part II made its theatrical debut back in May, with The Fuzzy Pack trailer. The sequel comedy ended up having a giant box office weekend. Could this trailer also help the Green Lantern? Maybe. But I’d like to think that Disney is having a lot of fun promoting The Muppets via parody trailers. Check it out after the jump.I have to say Kermit reciting the first few lines of the Green Lantern’s oath mixed with jokes about his height and talent for the banjo is pretty hilarious. Add the cliché lines of “We need you” from Miss Piggy and Chris Cooper’s nefarious plotting with some devious Muppets and you got yourself a parody trailer. I also like how Jason Segel is aware of the fact that this and the previous trailers are parodies. This makes me believe that we will probably be getting an actual trailer for the film sometime in the near future. Regardless, it is a lot of fun to see not only the marketing team have fun with these trailers, but the cast as well.Check out The Muppets’ first trailer parody of a romantic comedy here. News Viral Marketing Being GreenThe Fuzzy PackThe Muppets
ARGs & Campaigns D23 Expo 2013: New “Tomorrowland” Domain Ties Into Disney Expo And A Possible App August 9, 2013With Disney’s D23 Expo in full effect this weekend, it’s only a matter of time before we know more details about the secretive Tomorrowland project that’s being directed by Brad Bird. Well, to be exact, we should find out more about the movie during the Walt Disney Studios live action… Read More
Help Dexter Confess and Get a Glimpse at Season 6 August 19, 2011With the fifth season of Dexter being released on DVD and Blu-Ray this week and the rapidly approaching debut of a new season, Showtime has amped up the marketing efforts for their hit show. The network recently launched a Dexter viral website called Dexter Confessions, which allows users to better… Read More
Viral Trends: Advertising Age’s “Next Five Years” of Marketing October 11, 2012There has always been one caveat to viral marketing in the movie industry. Although the innovation and opportunities within the field are apparent, and as successful as some viral marketing campaigns have been, writers and researchers on the topic have been unwilling to look past the impact of television and… Read More