“Super 8” Deleted Scene Features Rocket Poppeteers Dan Koelsch, June 27, 2011 We know that the Rocket Poppeteers side of the Super 8 viral campaign has a sponsoring tie-in with 7-Eleven. What we didn’t know is that the partnership originally made its way into the film itself. After the break, check out a deleted scene from Super 8 that has the kids going into a 7-Eleven early in the film. You’ll see a cardboard cutout of Rocket Poppeteers spokesman Captain Cooper and a sign on the wall featuring the ice cream treat.Source: /Film ARGs & Campaigns Viral Marketing Viral Videos Rocket PoppeteersSuper 8Viral video
“The Avengers” Assemble in a New Trailer (Updated) October 11, 2011October 11, 2011In July, Marvel Studios attached a teaser of their ultimate superhero flick, The Avengers, after Captain America: The First Avenger. It wasn’t much, just a barrage of quick shots of the team, Nick Fury and SHIELD, and Loki. In September, at Disney’s D23 Expo, Marvel blew the roof off of… Read More
“Edge Of Tomorrow” Viral Campaign Leads To Trailer Reveal On Wednesday; Plus New Images Released December 9, 2013December 9, 2013Warner Bros will be pulling out all the stops on their biggest tentpoles next summer by releasing the first trailers for Godzilla and Edge Of Tomorrow. As we’ve mentioned previously, the Godzilla trailer will drop tomorrow, but for Doug Liman‘s Edge Of Tomorrow, starring Tom Cruise and Emily Blunt, that… Read More
Scott Pilgrim vs. The World: Viral Posters! August 6, 2010August 26, 2010With the release of the film just a handful of days away, and already a giant Comic-Con buzz surrounding Scott Pilgrim vs. The World, creating a viral campaign honestly was never needed. In fact, they haven’t really come close to the standard campaign. They had a contest, a “create yourself”,… Read More