Universal Buys “Grim Night” After Trailer Goes Viral Michael Lee, October 27, 2011October 27, 2011 You know your work never goes unnoticed when you have studios vying for your indie work. That’s what happen when Universal won the rights to Brandon Bestenheider and Allen Bey’s Grim Night. Basically the films is about two people who lock themselves in their homes in an effort to hide from creatures called Grims. But how exactly did a small indie trailer like this one end up in the hands of a major studio like Universal? Hit the jump to find out.Bestendeider and Bey along with producers Bryan Bertino (The Strangers) and Adrienne Brittle took a slightly unusual (but apparently effective) approach to the sale, releasing a trailer late last week to pique industry and public interest in the movie.Universal is taking a page from Paramount’s playbook when they marketed Paranormal Activity and judging by it’s success, the studio also wants a piece of the pie. But releasing the trailer was only a small part of their plan. The four waited for the Paranormal Activity 3 to make its predictable success last weekend in hopes that it pique Universal’s interest.The trailer went viral thanks in part to some horror sites which then lead Universal to make a six/seven figured deal for distribution rights. News Viral Marketing Viral Videos Alley BeyBrandon BestenheiderGrim NightUniversal
Toy Story 3 Oscar Campaign Gets Noticed December 28, 2010Almost every film with a shot at an Oscar (and even some that don’t) starts a campaign around this time of year for their respective category. Usually they are simple and uninteresting, thus go unnoticed. However, Disney’s Best Picture campaign for Toy Story 3 is drawing attention for its unique… Read More
This Week In Viral – Our First Viral Ends March 15, 2009July 18, 2010The Watchmen viral appears to be officially over, as noted by the elimination of its page from our site. This is the first viral we’ve covered at MoveViral to end, so this is an important moment for us. Check out the forum if you want to talk about your reaction… Read More
Latest Kick-Ass Posters Encourage You To Join The Fight March 12, 2010August 26, 2010MTV Splash Page has posted the third of their exclusive Kick-Ass posters, inspired by classic World War II propaganda. This time, Hit Girl joins the stylized images of Kick Ass and Red Mist, which appeared on the Splash Page site earlier in the week. Check out the posters after the… Read More