You Might See Warning Signs for “The Darkest Hour” Dan Koelsch, December 1, 2011 Summit Entertainment is hoping to replicate the success of Sony’s District 9 viral campaign by creating and supposedly posting warning signs for the alien monsters featured in the upcoming horror film The Darkest Hour. Check out all the signs, courtesy of First Showing, after the break. (Click for full size)The Darkest Hour is an alien invasion movie set in Moscow, where five young people lead the charge against the enemy. As the signs allude to, the aliens are invisible and shoot out electricity. Apparently, they like to attack dogs specifically, as we also see this happen in the trailer. We haven’t heard of anyone actually seeing these signs in the wild, so let us know if you do!Emile Hirsch and Olivia Thirlby star in The Darkest Hour, directed by Chris Gorak and written by Jon Spaihts. The 3D film opens in theaters on Christmas Day. Follow the film on Facebook. Viral Marketing The Darkest Hour
Viral Videos: Reading Rainbow Banned Book Reviews February 28, 2010February 28, 2010Although I was never a big fan of PBS’s Reading Rainbow as a kid, I always wondered what would happen if the kids on the show reviewed more … mature literature. Now we know, thanks to a series of videos from the comedy writing/directing duo Warm Apple Cherries. Check out… Read More
Follow “New Girl” Jess On Twitter September 27, 2011Briefly: FOX’s new comedy New Girl starring Zooey Deschanel has become a hit, and its second episode is tonight at 9pm if you are looking to catch up. To help promote the show, FOX has created a Twitter account for Deschanel’s character Jess. You can follow her adorable tweets at… Read More
Sherlock Holmes: Let 7-Eleven Be Your Watson November 17, 2009Warner Bros’s Sherlock Holmes is teaming up with 7-Eleven to not just bring you Holmes-themed Slurpees, but also to help you with the ARG. The stores are putting up banners and other point-of-purchase (POP) signs, along with using Holmes-ish taglines to promote their food. This is a pretty common practice,… Read More