You Might See Warning Signs for “The Darkest Hour” Dan Koelsch, December 1, 2011 Summit Entertainment is hoping to replicate the success of Sony’s District 9 viral campaign by creating and supposedly posting warning signs for the alien monsters featured in the upcoming horror film The Darkest Hour. Check out all the signs, courtesy of First Showing, after the break. (Click for full size)The Darkest Hour is an alien invasion movie set in Moscow, where five young people lead the charge against the enemy. As the signs allude to, the aliens are invisible and shoot out electricity. Apparently, they like to attack dogs specifically, as we also see this happen in the trailer. We haven’t heard of anyone actually seeing these signs in the wild, so let us know if you do!Emile Hirsch and Olivia Thirlby star in The Darkest Hour, directed by Chris Gorak and written by Jon Spaihts. The 3D film opens in theaters on Christmas Day. Follow the film on Facebook. Viral Marketing The Darkest Hour
New ‘Super 8’ Clip – Possible Super Bowl Spot Preview? February 5, 2011February 5, 2011As mentioned before, a number of highly anticipated movies will be airing trailers before and during the Super Bowl tomorrow night. One of these films that we are all looking forward to is the viral filled Super 8, and now, we may have a sneak peak at what we may… Read More
“Godzilla” Viral Site Exposes The Truth On The Scaly Beast March 27, 2014March 27, 2014M.U.T.O Research, the viral site promoting Gareth Edwards, has gone literally under the radar since the last few trailer launches, but it seems now is good of a time for the Legendary Pictures, in conjunction with Warner Bros, to reawaken the beast as they have given the site a huge… Read More
What Makes an Ad Campaign a Success? Viral, of Course December 4, 2009Science Daily has written an interesting article about ad campaigns online. In particular they are looking at what makes some online campaigns successful and why do others fail. The answer seems to be quite simple really, and restaurants in particular have known the answer for a long time…..Word of mouth!… Read More