You Might See Warning Signs for “The Darkest Hour” Dan Koelsch, December 1, 2011 Summit Entertainment is hoping to replicate the success of Sony’s District 9 viral campaign by creating and supposedly posting warning signs for the alien monsters featured in the upcoming horror film The Darkest Hour. Check out all the signs, courtesy of First Showing, after the break. (Click for full size)The Darkest Hour is an alien invasion movie set in Moscow, where five young people lead the charge against the enemy. As the signs allude to, the aliens are invisible and shoot out electricity. Apparently, they like to attack dogs specifically, as we also see this happen in the trailer. We haven’t heard of anyone actually seeing these signs in the wild, so let us know if you do!Emile Hirsch and Olivia Thirlby star in The Darkest Hour, directed by Chris Gorak and written by Jon Spaihts. The 3D film opens in theaters on Christmas Day. Follow the film on Facebook. Viral Marketing The Darkest Hour
“TRON: Legacy” News Round-Up: Featurettes, Advanced Screenings, & Flynn’s Arcade Comes To London December 1, 2010December 1, 2010Yesterday was TRON Tuesday again, but instead of something really interesting, we just got three featurettes for the film. Also, Norelco joins the long list of companies cross-promoting with TRON: Legacy, and a Flynn’s Arcade opens up in London. Details and videos after the break. Read More
“Pacific Rim” Facebook Page Releases More Viral Posters April 23, 2013April 24, 2013Warner Bros. is really going all out on the Pacific Rim Facebook page. For the past several weeks, the page has been posting daily promotional images, many of them in-world posters and signs. This week is no exception, as we have seen two propaganda posters for the fight against the… Read More
Are Holograms the New Augmented Reality? December 29, 2009We talk alot about augmented reality here at MovieViral, and with good reason. It has a lot of potential, of which we are only scratching the surface. We are coming into an age in which interactivity is the key to successful marketing. However, technology never sits idly, so now we… Read More