Has “The Dark Knight Rises” Viral Campaign Begun? Dan Koelsch, December 7, 2011 Just a few hours after writing about how The Dark Knight Rises still had hope for a viral campaign, our wish may have come true. Two fake CIA documents have been sent out that that might be the start of the campaign. Get the details after the break. Empire and Wired each got separate CIA documents pertaining to a Dr. Leonid Pavel. Readers of ComingSoon.net made the connection that the man pictured in one of the documents is actually actor Alon Aboutboul, who has an unknown part in The Dark Knight Rises. While many blogs are running with the idea that these documents are related to TDKR, there is no real proof. The connection between the actor and the movie could be coincidental. Some are already speculating on what the documents are trying to say, but I don’t see anything discernible at the moment. Let us know in the comments below if you think this is indeed the beginning of the viral marketing for TDKR, as well as what clues you can pick out from the documents. If it’s not for TDKR, what could it be for? Hopefully not gum.Of course, if this turns out to be legit, we’ll be all over the campaign with detailed analysis, so stay tuned! ARGs & Campaigns Viral Marketing The Dark Knight Rises
Feedback: What Were Your Favorite Super Bowl Commericials This Year? February 7, 2010October 18, 2011Update: Congrats to the New Orleans Saints on becoming the NFL Champions! Check out the ads this year after the jump and let us know which ones you liked best! Super Bowl XLIV is just a few hours away (live at 6:25 ET on CBS), and the talk is always… Read More
Viral Marketing – Why Only Movies? June 7, 2009July 6, 2010Viral marketing campaings have been staging an uprising ever since Cloverfield‘s viral. Some virals have been exceptional (The Dark Knight comes to mind), and others have been iffy (Watchmen). But why are movies the only form of entertainment using viral? Read More
Featured App: George R. R. Martin’s A World of Ice and Fire December 5, 2012December 5, 2012There are a lot of characters in George R.R. Martin’s A Song of Ice and Fire books and it can be challenging trying to keep track of them all. This is also true for the HBO adaptation of the books, A Game of Thrones. There are a lot of online… Read More