Has “The Dark Knight Rises” Viral Campaign Begun? Dan Koelsch, December 7, 2011 Just a few hours after writing about how The Dark Knight Rises still had hope for a viral campaign, our wish may have come true. Two fake CIA documents have been sent out that that might be the start of the campaign. Get the details after the break. Empire and Wired each got separate CIA documents pertaining to a Dr. Leonid Pavel. Readers of ComingSoon.net made the connection that the man pictured in one of the documents is actually actor Alon Aboutboul, who has an unknown part in The Dark Knight Rises. While many blogs are running with the idea that these documents are related to TDKR, there is no real proof. The connection between the actor and the movie could be coincidental. Some are already speculating on what the documents are trying to say, but I don’t see anything discernible at the moment. Let us know in the comments below if you think this is indeed the beginning of the viral marketing for TDKR, as well as what clues you can pick out from the documents. If it’s not for TDKR, what could it be for? Hopefully not gum.Of course, if this turns out to be legit, we’ll be all over the campaign with detailed analysis, so stay tuned! ARGs & Campaigns Viral Marketing The Dark Knight Rises
2012: Atlanta Drop Results, Only One Left October 19, 2009Wednesday is the last drop for the IHC packages, so for those following this aspect of the 2012 viral, it’s time to start putting everything together. We are one step closer today with the Atlanta drop packages being picked up. Again, for those unfamiliar with the drop locations, as part… Read More
Create Your Own Movie Recipe From New York Latino Film Festival August 11, 2012The New York International Latino Film Festival, presented by HBO, starts on August 13th, and to promote the event, they have created an interactive “Movie Recipe” where you can create an infographic of various generic action movies. We have a few other versions as well from another website, so check… Read More
How to Ruin a Viral: Make It “Official” May 27, 2009July 18, 2010What’s the best way to ruin a viral for a film? Slap the film’s logo on it. Read More