Has “The Dark Knight Rises” Viral Campaign Begun? Dan Koelsch, December 7, 2011 Just a few hours after writing about how The Dark Knight Rises still had hope for a viral campaign, our wish may have come true. Two fake CIA documents have been sent out that that might be the start of the campaign. Get the details after the break. Empire and Wired each got separate CIA documents pertaining to a Dr. Leonid Pavel. Readers of ComingSoon.net made the connection that the man pictured in one of the documents is actually actor Alon Aboutboul, who has an unknown part in The Dark Knight Rises. While many blogs are running with the idea that these documents are related to TDKR, there is no real proof. The connection between the actor and the movie could be coincidental. Some are already speculating on what the documents are trying to say, but I don’t see anything discernible at the moment. Let us know in the comments below if you think this is indeed the beginning of the viral marketing for TDKR, as well as what clues you can pick out from the documents. If it’s not for TDKR, what could it be for? Hopefully not gum.Of course, if this turns out to be legit, we’ll be all over the campaign with detailed analysis, so stay tuned! ARGs & Campaigns Viral Marketing The Dark Knight Rises
“RoboCop” Viral Marketing Searches For Human Volunteers January 28, 2014January 28, 2014Much of the RoboCop viral marketing campaign has centered around the technological conglomerate OmniCorp. This is the company that turned a nearly dead Alex Murphy into the new cybernetic threat against crime. In past campaigns, we have seen RoboCop in PSAs and participate in CES panels, but now the company… Read More
Get “After Earth” Survival Tips From Survival Expert Les Stroud May 14, 2013In Columbia Pictures’ After Earth, teenager Kitai Raige (played by Jaden Smith) his legendary father Cypher (Will Smith) have to survive on Earth over 1000 year after humans have left. Inspired by the film, survival expert Les Stroud shares key survival tips in the weekly After Earth Survival Video Series…. Read More
Online Version of “Super 8” TV Spot Being Updated Regularly With New Images February 10, 2011March 11, 2011This helps explain some of the confusion we’ve been having. The guys over at Unfiction figured out that the 30 second trailer for Super 8 available from Apple is actually being updated regularly with new images in the final lens shot. We have some of the new images, which again… Read More