Universal Studios’ Transformers Ride Gets Viral Website Dan Koelsch, February 4, 2012 Universal Studios Hollywood doesn’t have that many rides, but they are looking to change that with “Transformers: The Ride 3D”, set to open in May of this year. To help promote the new ride, Universal Studios has created a viral website and social media game. Get the details after the break. Go to PrepareForBattle.com to enlist via your Facbook account. Once you have signed up, you get a welcome video message from General Morshower (played by actor Glenn Morshower just like in the film series). Watch it below.The goal is to increase your military ranking with points. The grand prize is a trip to Universal Studios Hollywood to be one of the first to ride the attraction, and there are prizes for the top 100 people, so if you stick with the game, there’s a good chance you can win at least a Transformers toy or something. You get points for recruiting others to the game and other tasks, so get started!Try out the Prepare for Battle game, and let us know what you think of it in the comments below! Thanks to Steve Kidd for the heads up. Viral Marketing Tranformers: The Ride 3DTransformers
Mortal Kombat Web Series Debuts First Episode April 12, 2011After Kevin Tancharoen’s self-made Mortal Kombat short film spread like wildfire on the Internet, Warner Brothers and Machinima teamed up with Tancharoen to produce a ten episode web series based on the film. Now the highly anticipated first episode is finally online as of midnight, and it’s already gotten over… Read More
“Now You See Me” Creates A Viral Marketing Card Trick May 6, 2013The upcoming magician heist film, Now You See Me, has a new viral marketing trick up its sleeve. With the upcoming release of the star-studded thriller, they’ve launched a new viral campaign, where you find hidden cards on the internet to unlock special content. Find out after the break how… Read More
Lionsgate and Twitter Team Up For Screenings of “Warrior” August 31, 2011August 31, 2011Lionsgate co-COO and Motion Picture Group President Joe Drake announced yesterday a special sneak preview program of their upcoming inspirational sports drama, Warrior, starring Tom Hardy (Inception) and Joel Edgerton (The Thing). And to promote the event, Lionsgate has teamed up with Twitter. Find out more after the jump. Warrior… Read More