Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

“Ex-Machina” Uses Tinder App To Cleverly Market The Film At SXSW

Christopher Moore, March 15, 2015April 1, 2015

exmachinahdr

If you’re using the dating app Tinder and you’re in Austin, TX checking out the SXSW conference and festival, then don’t be surprised if a hot 25 year old woman by the name of Ava pops up in your list of possible matches. Don’t fall for it, though, because per Adweek,  it’s actually a clever viral marketing campaign for the upcoming artificial intelligence-oriented sci-fi film, Ex Machina. After the jump, check out Ava‘s Tinder profile and an actual conversation someone had with the movie’s character.

 

 

 

 

Here’s a picture of Ava’s Tinder profile:

tinderexmachina

 

Ava is actually the name of the female robot with artificial intelligence in the film and the pictures are of Swedish actress Alicia Vikander who stars in that role. Reporter Tim Nudd of Adweek wrote about his friend who fell for Ava through the Tinder app and here’s the conversation he had with her.

tinderconvo

When the guy went to Ava‘s “meetava” instagram account, he found a pic promoting the premiere of the film at SXSW as well as a trailer on the account.

IMG_8978

It’s a perfect campaign for the film, because the movie’s story is about a guy who is brought in to assess the human qualities of an artificially intelligent robot.

If you’d like to know more about the movie, you can check out their official site, follow them on Twitter, “Like” them on Facebook or follow them on their official Instagram.

Apps ARGs & Campaigns Social Media Monthly Viral Marketing Viral News adweekalex garlandAlicia Vikanderavaex machinaSXSWtim nudd

Post navigation

Previous post
Next post

Related Posts

Reporter Killed On Camera For “The Darkest Hour”

December 21, 2011

Summit Entertainment’s alien invasion film The Darkest Hour opens on Christmas Day. To get you in the holiday spirit, the studio has released a viral video that shows a Russian reporter getting killed by the aliens as their invasion begins. Check out the video after the break.

Read More

Viral Video: Will Ferrell’s Facebook Friends Get To See His New Movie For Free

March 12, 2012

Will Ferrell’s Spanish language comedy Casa De Mi Padre opens this weekend, and the comedian has a special treat for his 3.5+ million Facebook friends. If you go to your local theater and tell them you’re friends with Ferrell on Facebook, they’ll let you in for free. Probably. Maybe. Unlikely….

Read More

It Starts With The Flu, It Ends With…

September 7, 2010September 8, 2010

One of the sites we’ve followed, yet never mentioned (until a week ago) is an odd site known as “It Starts With The Flu“. A site utilizing the all too familiar countdown method, with a date that ends, today. So, if you haven’t already figured out what happens at the…

Read More

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



© 2009-2026 MovieViral.com. A Sometimes Weekly Company.