Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

“Ex-Machina” Uses Tinder App To Cleverly Market The Film At SXSW

Christopher Moore, March 15, 2015April 1, 2015

exmachinahdr

If you’re using the dating app Tinder and you’re in Austin, TX checking out the SXSW conference and festival, then don’t be surprised if a hot 25 year old woman by the name of Ava pops up in your list of possible matches. Don’t fall for it, though, because per Adweek,  it’s actually a clever viral marketing campaign for the upcoming artificial intelligence-oriented sci-fi film, Ex Machina. After the jump, check out Ava‘s Tinder profile and an actual conversation someone had with the movie’s character.

 

 

 

 

Here’s a picture of Ava’s Tinder profile:

tinderexmachina

 

Ava is actually the name of the female robot with artificial intelligence in the film and the pictures are of Swedish actress Alicia Vikander who stars in that role. Reporter Tim Nudd of Adweek wrote about his friend who fell for Ava through the Tinder app and here’s the conversation he had with her.

tinderconvo

When the guy went to Ava‘s “meetava” instagram account, he found a pic promoting the premiere of the film at SXSW as well as a trailer on the account.

IMG_8978

It’s a perfect campaign for the film, because the movie’s story is about a guy who is brought in to assess the human qualities of an artificially intelligent robot.

If you’d like to know more about the movie, you can check out their official site, follow them on Twitter, “Like” them on Facebook or follow them on their official Instagram.

Apps ARGs & Campaigns Social Media Monthly Viral Marketing Viral News adweekalex garlandAlicia Vikanderavaex machinaSXSWtim nudd

Post navigation

Previous post
Next post

Related Posts

‘The Amazing Spider-Man 2’ Viral Site Delivers Its Verdict On The Lizard’s Crimes

January 7, 2014January 7, 2014

A new update to The Amazing Spider-Man 2 viral site is giving us some very unsurprising news: Dr. Curt Connors is heading Rikers. In a new article posted on The Daily Bugle tumblr, the blog reveals that the former OsCorp geneticist was found guilty on all twenty counts including the…

Read More

Social Media Monthly: February 2013

January 30, 2013February 27, 2013

Welcome to our only monthly feature here on MovieViral. A day or two ahead of time, we’ll list the various social media accounts (specifically Facebook, Twitter, YouTube, and a bit of Tumblr for now) for all the major theatrical releases each month. We hope that this allows you to follow…

Read More

Watch the Final Episode of Social Film “The Beauty Inside”

September 20, 2012

Toshiba and Intel’s social film The Beauty Inside debuted its sixth and final episode today. Learn more about the project, and dive deeper into the main character Alex, by checking out the web series’ Facebook page. Watch the episode after the jump.

Read More

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



© 2009-2026 MovieViral.com. A Sometimes Weekly Company.