Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

“Ex-Machina” Uses Tinder App To Cleverly Market The Film At SXSW

Christopher Moore, March 15, 2015April 1, 2015

exmachinahdr

If you’re using the dating app Tinder and you’re in Austin, TX checking out the SXSW conference and festival, then don’t be surprised if a hot 25 year old woman by the name of Ava pops up in your list of possible matches. Don’t fall for it, though, because per Adweek,  it’s actually a clever viral marketing campaign for the upcoming artificial intelligence-oriented sci-fi film, Ex Machina. After the jump, check out Ava‘s Tinder profile and an actual conversation someone had with the movie’s character.

 

 

 

 

Here’s a picture of Ava’s Tinder profile:

tinderexmachina

 

Ava is actually the name of the female robot with artificial intelligence in the film and the pictures are of Swedish actress Alicia Vikander who stars in that role. Reporter Tim Nudd of Adweek wrote about his friend who fell for Ava through the Tinder app and here’s the conversation he had with her.

tinderconvo

When the guy went to Ava‘s “meetava” instagram account, he found a pic promoting the premiere of the film at SXSW as well as a trailer on the account.

IMG_8978

It’s a perfect campaign for the film, because the movie’s story is about a guy who is brought in to assess the human qualities of an artificially intelligent robot.

If you’d like to know more about the movie, you can check out their official site, follow them on Twitter, “Like” them on Facebook or follow them on their official Instagram.

Apps ARGs & Campaigns Social Media Monthly Viral Marketing Viral News adweekalex garlandAlicia Vikanderavaex machinaSXSWtim nudd

Post navigation

Previous post
Next post

Related Posts

12 Days of Viral – DAY EIGHT

December 20, 2009December 20, 2009

On the eighth day of viral, my movie gave to me….. Contests and winnings Not too many virals are going this route, but when they do, the response is overwhelming. 2012 in fact had a couple of contests rolled into one campaign. First they had the ambassadors program. A simple…

Read More

Tron Legacy Trailer to Premiere Online Next Week

March 5, 2010March 5, 2010

In what’s becoming our daily Tron Legacy update, MTV has confirmed that the much anticipated first trailer (not including test footage from last year) to the film will be debuting online next week. Many thought it would be this week, thanks in part to four images from the trailer being…

Read More

DC Comics Uses Match.com to Promote Superman-Wonder Woman Pairing

August 28, 2012

The comic book world was shaken briefly last week when Entertainment Weekly’s Shelf Life blog revealed DC Comics’ cover to Justice League #12, which featured Superman and Wonder Woman locking lips in a heroically intimate embrace. Comic fans have speculated the extent of their relationship, which is expected to be…

Read More

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



© 2009-2026 MovieViral.com. A Sometimes Weekly Company.