“Ex-Machina” Uses Tinder App To Cleverly Market The Film At SXSW Christopher Moore, March 15, 2015April 1, 2015 If you’re using the dating app Tinder and you’re in Austin, TX checking out the SXSW conference and festival, then don’t be surprised if a hot 25 year old woman by the name of Ava pops up in your list of possible matches. Don’t fall for it, though, because per Adweek, it’s actually a clever viral marketing campaign for the upcoming artificial intelligence-oriented sci-fi film, Ex Machina. After the jump, check out Ava‘s Tinder profile and an actual conversation someone had with the movie’s character. Here’s a picture of Ava’s Tinder profile: Ava is actually the name of the female robot with artificial intelligence in the film and the pictures are of Swedish actress Alicia Vikander who stars in that role. Reporter Tim Nudd of Adweek wrote about his friend who fell for Ava through the Tinder app and here’s the conversation he had with her.When the guy went to Ava‘s “meetava” instagram account, he found a pic promoting the premiere of the film at SXSW as well as a trailer on the account.It’s a perfect campaign for the film, because the movie’s story is about a guy who is brought in to assess the human qualities of an artificially intelligent robot.If you’d like to know more about the movie, you can check out their official site, follow them on Twitter, “Like” them on Facebook or follow them on their official Instagram. Apps ARGs & Campaigns Social Media Monthly Viral Marketing Viral News adweekalex garlandAlicia Vikanderavaex machinaSXSWtim nudd
Fan-made Lost Documentary and Contest January 11, 2010May 3, 2011ABC’s Lost is one of the most talked-about television shows in history. Speculations run wild about everything from how Richard Alpert does not age to why all this is happening in the first place. In fact, the questions are what make the show so popular and bring people back for… Read More
New District 9 Videos on YouTube June 24, 2009July 3, 2009So, I’m surfing YouTube at 1:00 AM and I notice that Sony Pictures has an MNU video on their YouTube page. Then I go to their page and realize there are actually three new District 9 videos in the last 24 hours. Here are all three videos: The first video… Read More
Disney’s “Wreck-It Ralph” Turns Bus Stops Into 8-Bit Photo Booths October 18, 2012October 18, 2012Disney is no stranger to viral marketing, and with their upcoming animated film Wreck-It Ralph, they have a storyline that is ripe for the viral pickings. The film is about an arcade game bad guy who is tired of his lot and travels to different games to prove he can… Read More