“Ex-Machina” Uses Tinder App To Cleverly Market The Film At SXSW Christopher Moore, March 15, 2015April 1, 2015 If you’re using the dating app Tinder and you’re in Austin, TX checking out the SXSW conference and festival, then don’t be surprised if a hot 25 year old woman by the name of Ava pops up in your list of possible matches. Don’t fall for it, though, because per Adweek, it’s actually a clever viral marketing campaign for the upcoming artificial intelligence-oriented sci-fi film, Ex Machina. After the jump, check out Ava‘s Tinder profile and an actual conversation someone had with the movie’s character. Here’s a picture of Ava’s Tinder profile: Ava is actually the name of the female robot with artificial intelligence in the film and the pictures are of Swedish actress Alicia Vikander who stars in that role. Reporter Tim Nudd of Adweek wrote about his friend who fell for Ava through the Tinder app and here’s the conversation he had with her.When the guy went to Ava‘s “meetava” instagram account, he found a pic promoting the premiere of the film at SXSW as well as a trailer on the account.It’s a perfect campaign for the film, because the movie’s story is about a guy who is brought in to assess the human qualities of an artificially intelligent robot.If you’d like to know more about the movie, you can check out their official site, follow them on Twitter, “Like” them on Facebook or follow them on their official Instagram. Apps ARGs & Campaigns Social Media Monthly Viral Marketing Viral News adweekalex garlandAlicia Vikanderavaex machinaSXSWtim nudd
Viral Video: Iron Man Punches Hugh Grant April 19, 2010April 19, 2010YouTube user reubenpac has a pretty great “Iron Man & ACDC vs.” series in which he (using Maya) mashes up the superhero and the iconic band with a clip from another movie. The movies in the series include Titanic and When Harry Met Sally, and now he’s added Dirty Dancing… Read More
Viral Video: The Other 100 Greatest Insults of All Time January 6, 2011January 9, 2011Back in July Pajiba’s Harry Hanrahan edited a montage of the “100 Greatest Movie Insults of All Time.” Well he is back at it again with “The Other 100 Greatest Insults of All Time” and to see it you will have to hit the jump. Read More
Nathan Fillion and Others Use Twitter To Tease New Joss Whedon Project October 24, 2011It’s hard to keep a secret in Hollywood, especially when big names are involved. It’s rare to not even know that a film is in the works until principal photography is complete, but we have just that with Joss Whedon’s latest project titled Much Ado About Nothing. Find out more… Read More