District 9 Viral – Too Little, Too Late? Ian DeVere, April 26, 2009March 27, 2010 Sony Picture’s District 9 is set to hit theaters on August 14th this year. That’s one week after GI Joe and one week before Inglorious Basterds. Some of you may have noticed the viral picking up a little amount of steam in the past few weeks, but is it too late for this viral to make an impact? Read more after the jump. Around mid-July of 2008, little viral sites started popping up around the internet. Some of these sites included MultinationalUnited.com, MathsFromOuterSpace.com, and MNUSpreadsLies.com. When they launched, hardly anything was there except the ‘Sign Up For More Updates’ link. Chances are that if you saw these sites, you signed up. After that, nothing happened for months. We waited, and waited, and waited. When we were about to give up all hope of not only the viral, but of the movie itself, it kicked back in when pop-up ads begin appearing on sites like /Film. Then, within a couple days, all the viral sites were updated. But there was a problem: by now, 99% of the people who had signed up had forgotten about the movie or failed to care about it. So, with the movie coming out in under 4 months, can this viral pick up the pace and make a name for itself? Or will it just go under and fail to pick up any attention? Of note is that there is speculation going around about a possible teaser trailer before X-Men Origins: Wolverine. The trailer was first supposed to be in front of Crank 2: High Voltage, but Sony pulled the trailer at the last minute. What’s holding them up? I would assume that they finished filming months ago, and some movies release little teasers WHILE filming. Is it because they want everything to be super secret and under wraps? If so, I think they’re running out of time, because with the summer movie line up kicking off in just a matter of days with X-Men Origins: Wolverine, Sony is going to have a hard time getting this movie noticed. What do you think? Discuss it in the comments. Viral Marketing D-9.comDistrict 9MNU Spreads LiesMulti-National United
New “The Amazing Spider-Man 2” Viral Site Report Focuses On B.J. Novak’s Alistair Smythe February 11, 2014February 11, 2014Last week The Amazing Spider-Man 2 director Marc Webb revealed that B.J. Novak would be playing none other than Alistar Smythe. A villain who has pestered Spider-Man from time to time in the comics, but this isn’t the first time the character as appeared in the viral campaign. Now a… Read More
“Anchorman 2” Instagram Contest Searches For Next Best Ron Burgundy November 17, 2013November 17, 2013Anchorman 2: The Legend Continues promotions have been appearing on ads ranging from Dodge trucks and Ben and Jerry’s latest flavor Scotchy Scotch Scotch to the most recent The Newsum Exhibit in Washington D.C. Paramount Pictures is going through a great deal of things to let you know this film… Read More
Viral Marketing “The Lego Movie” Did Lego Versions Of Popular UK Commercials February 13, 2014February 13, 2014Recently, television viewers in the UK were given an interesting treat. The Lego Movie bought out a whole block of advertising and did stop-motion Lego versions of popular commercials that would normally play in that block. Check out all the commercials after the jump. Read More