Funny People Viral Site For Fake Sitcom Dan Koelsch, May 28, 2009May 1, 2010 Comedy films aren’t known for their viral campaigns, so this was a bit of a surprise to me. Funny People, the late summer comedy directed by Judd Apatow, is utilizing the NBC website to promote a fake sitcom that’s part of the film. Funny People includes a lot of characters that are either comedians or actos, and Jason Schwartzman plays an actor who has the lead in the fictional sitcom Yo Teach. We’ll have to “stay tuned” to see if this blossoms into a full viral campaign or if this is just a one-off for the film. It’s hard to imagine them doing much more since even I barely care about it. The web page for the sitcom is really intricate, with a clip from the show, a video interview, photos, and even an ad for the first season DVD. It’s rather realistic, though the premise of the show and the jokes are so cliche, if I had seen this out of context, I might have guessed it was fake. Thanks to Slashfilm for the news and their take. What do you think about this? Should comedies do viral? Is it worth it, especially for a film without much hype? Update: The fake sitcom also has Facebook and YouTube pages. Viral Marketing Funny Peoplejason schwartzmanJudd ApatowYo Teach
The Crazies Viral Exclusive: Kim Jonson Attacked February 17, 2010February 17, 2010In The Crazies viral campaign, Kim Jonson runs SaveOgdenMarsh.com, a blog where she tries to combat DP Chemicals’ local plant. It’s basically an environment activist site. Kim periodically makes videos for Eugene, who runs TheTruthAboutTrixie.com, a site where Eugene discusses and asks for help researching a secret military virus that… Read More
Tron Legacy: Updates Keep Coming, Three New Viral Sites Found! February 24, 2010December 3, 2010UPDATE: Make that four new sites found. Well, talk about a viral campaign. Tron Legacy is still coming out with new viral sites, clues, and so much more. I’ve been working with Unfiction and many others to keep all of our readers up-to-date on the latest, and I’m trying my… Read More
Parks and Recreation: Welcome to Pawnee October 13, 2009June 20, 2011NBC sets the gold standard when it comes to television viral websites. “The Office” has the best viral presence of any show on television, and shows like “Heroes” and “Community” have also received viral exposure. Well, we can officially add “Parks and Recreation” to that list. The official Pawnee, Indiana website has been… Read More
I could see some viral for Anchorman 2 done right, but not something like this. It seems these people just went “hey, lets make a video LOL”. If they put dedication into it then they could pull it off, but not like this.
It’s most likely made for background noise in the movie. Just like the clip of the Adam Sandler baby movie in the trailer. I think there was an article about a month ago about the fake movie posters used in the film too.