Transformers: Revenge of the Fallen Viral Campaign Begins

Ian DeVere,

As mentioned in the last TWIV, The Transformers: Revenge of the Fallen viral campaign has kicked off finally. With Linkin Park’s song New Divide available now, Paramount’s efforts to get people to the theater are in full force. Check out our Transformers page, and read about the new viral sites after the jump.



The Real Effing Deal

Visible on Sam’s jacket here, this is the first site that was discovered (shortly after the new trailer came out). The site is run by Leo Spitz (Ramon Rodriguez) and is all about the battle of Mission City from the end of the first movie, finding out the truth and conspiracies etc. Leo apparently has a thing for Olivia Munn from G4TV, as she is referred to as ‘Future Mrs. Spitz’ on the site. The site has blurry images of Optimus Prime and Starscream.


Giant Effing Robots

Run by ‘Robo-Warrior’ (Jon Turturro), this site is in direct competition with The Real Effing Deal. On the site, Turturro talks about his dislike for Leo Spitz, but he also has a little thing for Olivia Munn, as well as Star Trek. The site’s first post is on 9/8/08 and aren’t very common, however this should change now that the viral has kicked off and the site was discovered.


Mendelson Robotics

The third and final site in the viral campaign, not running yet. This site (and company) is responsible for covering up the events in Mission City, as well as studying the Transformers in order to gain technological advancements. What they do/don’t have in the movie is currently unknown. This might be the company that is shown at the end of one of the new TV spots (It’s On).


Thanks to transformerslive.blogspot.com for the details. Transformers: Revenge of the Fallen hits theaters on June 24th this summer. Expect more coverage of this film and it’s viral as it becomes available.

Viral Marketing

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Comments (8)

  1. Pingback: Transformers 2 Viral Kicks Off - The Real Effing Deal! « FirstShowing.net
  2. Pingback: Transformers: Revenge of the Fallen ‘The Real Effing Deal’ | SciFi Mafia
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  4. Hey – just an FYI that clicking on the header to get back to the site HP gives me this:

    Fatal error: Call to undefined function get_header() in /home/aladygma/public_html/movieviral/wp-content/themes/wmag/index.php on line 1

  5. Hey Jackman-

    Thanks for the heads-up. Right now we’re testing new skins and layouts for the main page, and a couple of them have bugs. We’re still working out the kinks.

  7. I’m pretty sure that’s not Sam’s jacket. I’m pretty sure that’s his roommate Leon Spitz, since it is his website that he runs against Robowarrior, Simmons.

  8. You know, I’m not sure who it is. It doesn’t really look like Sam from behind, but the next shot after that in the trailer seems to be in the same room, at the same time, with the same people.

    Or maybe I’m blind and it’s a good edit.

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