Bruno, Another Comedy With Viral? Matt, June 1, 2009May 3, 2010 NOTE: Yes, I know it’s old, but I felt the need to point it out in light of last night’s appearance on the MTV Movie Awards. The official “meinspace” page for Bruno has launched, and what can I say? It’s very funny. From the German disco music, to every Matthew McConaughey movie being in his favorite films list, it’s all just very funny. They did a good job with this, unlike a certain viral that was launched a few days ago(Funny People). I dont have too much to say about it except that I think ‘Bruno’ will be better or on par with Borat. You can check the site right here: http://meinspace.com/bruno. This, coupled with Bruno showing up at the MTV Movie Awards, continues a recent trend of comedies doing viral campaigns, as we mentioned the other day with Funny People. We’ll see if this kind of thing will work for this genre of film. Check out Bruno’s MTV appearance: MTV Shows As of now, it is unclear whether Eminem knew Bruno would be doing that and whether or not this will be in the film. What do you think? Bruno opens everywhere July 10th. Update: Eminem was in on the prank Viral Marketing BrunoFunny PeopleMTVMTV Movie Awards
Magnet Purchases “Europa Report” U.S. Distribution Rights: New Viral Content Coming? February 6, 2013February 6, 2013Every now and then, a viral campaign will start and then unexpectedly stop progressing, and then start up again, like Cobra Special Forces. Sometimes they just start and sit, for a very long time like the campaign for Sharlto Copley’s project, The Europa Report. The viral was discovered early last… Read More
This Week In Viral: 2012 and 2 New Films February 7, 2009July 18, 2010Two upcoming movies have added viral websites this week: Terminator Salvation and Surrogates. Also, the viral site for 2012 seems to be fully operational, and Woody Harrelson is getting in on the viral for that film. More after the jump. Read More
S.H.I.E.L.D. Brings Recruitment Campaign to WonderCon! April 2, 2011A couple weeks ago, we reported that a viral campaign for Marvel Studios’ Thor began at C2E2 (Chicago Comics and Entertainment Expo). The secret government agency from the Marvel Universe, S.H.I.E.L.D., set up shop to begin recruiting agents. Today at WonderCon, S.H.I.E.L.D. showed up to recruit more potential agents. Read… Read More