Transformers: Revenge of the Fallen Viral Updates Ian DeVere, June 10, 2009June 16, 2009 Two of the three main viral sites for Transformers: Revenge of the Fallen have had a couple significant updates in the past few days.TheRealEffingDeal posted a blog update last week about potential alien sightings over Eau Galle, Wisconsin. Not long after, an eye witness report appeared with some new blurry photos along with it.Moreso, the site has a new post about what could be Transformer landings. It contains a video of a couple guys in Italy on May 27th witnessing a Transformer walking around the city. Some pretty bad special effects, but it’s just a short viral video, so nothing to complain about. There is also an article with images of a Transformer walking out of the ocean near Australia.The second site, GiantEffingRobots (run by Agent Simmons), has been updated for the first time since the sites were discovered. The article is about their investigation into the Eau Galle sightings, which ultimately ended with them finding nothing.So what do the images show and what’s going on? Discuss it in the comments.Transformers: Revenge of the Fallen opens nationwide on June 24th, 2009.Thanks to Transformers Live for the information. Viral Marketing Transformers
Sherlock Holmes: Let 7-Eleven Be Your Watson November 17, 2009Warner Bros’s Sherlock Holmes is teaming up with 7-Eleven to not just bring you Holmes-themed Slurpees, but also to help you with the ARG. The stores are putting up banners and other point-of-purchase (POP) signs, along with using Holmes-ish taglines to promote their food. This is a pretty common practice,… Read More
Making Augmented Reality a Marketing Success December 7, 2009December 7, 2009You might not have noticed, but augmented reality is growing at a rapid pace when it comes to the bleeding edge of technology. As such, advertising companies are trying to keep up, trying to be cool hip young kids. But, they need to watch out, because with new technology there… Read More
“Muppets Most Wanted” Internet Ad Pokes Fun At Unnecessary Twitter Hype January 7, 2014Studios using tweets hyping or giving positive reviews on TV spots, images, or newspaper ads have become commonplace. My tweet was used by WB for The Conjuring last year. But if a film is critically panned, it wouldn’t be surprising to see a marketing team resort to using tweets on… Read More