Michael Moore Gets Clever In Theaters Dan Koelsch, June 13, 2009June 15, 2009 Michael Moore, known best for harassing alzheimer sufferers (Charleston Heston) and being portrayed as a terrorist (by Team America and Bill O’Reilly), is working on an as-yet-titled film that covers the bank bailout. Sounds promising given his past work, despite his annoying voice. Why is this news-worthy? Well, Friday night, the first official trailer was to premiere, but instead the following clip was shown:By itself, it’s not that big of a deal. A little clever teaser that uses the same joke that’s been told on comedy shows and internet parodies. However, in select theaters in Washington DC, New York, Los Angeles, and Chicago got an extra surprise. Here is Slashfilm contributor Brendon Connelly’s account of what took place while the teaser played on screen:During this, ushers really did walk out amongst the patrons with buckets in hand and wearing T-shirts with the slogan ‘Save our CEOs’. I don’t know if anybody dropped any cash in, or for that matter what Moore’s team would have done with any donated funds. Perhaps he’ll actually try and pass it on to the ailing institutions and film the ensuing events for the film? Sounds like a possible Moore move.The audience members were filmed, so it is likely they will be featured in a future trailer with the above clip. See, everyone? Viral marketing doesn’t just have to be websites and billboards. A lot of people give Moore a hard time (especially conservatives and republicans), but you have to admit this is pretty clever. Moore knows how to make a point.The film is set to release on October 2nd. Thanks to Slashfilm for the heads up. Viral Marketing Michael Moore
Official Super 8 Trailer Now Online! May 11, 2010May 11, 2010Paramount has released an official online version of J.J. Abrams’ Super 8 trailer, and let me tell you, it looks much better in high definition than it did bootlegged. As Alex from FirstShowing mentions, there’s strangely some extra footage at the end that’s just black and has no sound (that… Read More
Funny People Randy Documentary July 13, 2009April 3, 2010As many of you know, Funny People has a pretty extensive viral campaign in the works. Check out our in-depth analysis to catch up. What’s turning out to the favorite of the bunch is the viral for Randy, Aziz Asanri’s vulgar character. He has a documentary featured on Funnyordie.com about… Read More
“Ender’s Game” Website Features Social Media Links April 20, 2013Briefly: Lionsgate’s Ender’s Game, based on the acclaimed novel of the same name, is a sci-fi film set in a future where children are being trained to fight against an alien attack. The film’s official website is titled if-sentinel.com, with IF standing for International Fleet. It’s pretty much just a… Read More