How To Ruin A Viral (Part 2): Mess Up Dan Koelsch, June 3, 2009July 18, 2010 District 9 has a very versatile viral campaign encompassing two opposing forces, four websites, and the social networking world. Despite all this, many have complained about the viral not living up to its potential. Sure, all the pieces are in place, but Sony isn’t playing the game correctly. For instance, they went over 6 months without updating ANY of their viral sites. They set up this vast viral world and then abandon it for half a year. Maybe it was the economy, maybe they thought they started too soon, who knows. What matters is, people weren’t happy. Even when they start their viral campaign back up, Sony can’t win. Sony created a Twitter account on May 11th for the site mnuspreadslies.com. Seems reasonable enough, except that the name for the account holder was ‘Christopher’. The main alien behind the site was named George, so at first I, like many, though Christopher was another staff member (aka an alien) for the site. But as the weeks followed and Christopher tweeted more, it became clear that he was claiming to write blog posts on the site that had George as the author. Then Sony suddenly changed the author on all the posts to Christopher, likely as a way to cover their tracks, but they forgot something…to change the actual posts. Within many of the posts, the author would sign off as George, and that name is still there. The obvious explanation is that Sony has just f*cked up and is poor at covering their tracks. However, there are still questions. Why did Sony change the name? Are they really that careless? One, albeit far-off, explanation is that this is actually part of the viral. Somehow, Multi-National United has planted this “Christopher” to replace George, as a spy or something. It could even be a Marcus Wright (Terminator Salvation) scenario. This seems highly unlikely, as there hasn’t even been a whiff of a hint that this is the case. Just seems like reaching to stay oblivious to the obvious truth: Sony messed up. District 9 releases August 14th. See our District 9 page for more details. Editorials Features Viral Marketing District 9MNU Spreads Lies
You Can Be Part of HitRECord’s New TV Show March 28, 2013Joseph Gordon-Levitt’s collaborative production company called HitRECord has been very successful over the years online and at festivals. Now, the company is making the leap to the small screen with a variety show on the new cable channel Pivot. Watch the announcement video after the break to find out how… Read More
The Buzz: Inception Messes Up X-Men, Sommers Returning For GI Joe Sequel, and More! August 6, 2010August 6, 2010The Buzz is a feature in which we round up the biggest and most popular film and television stories of the week. Why go through pages of blogs just to find out what everyone is talking about? We’ve got it all right here. Check out all the stories after the… Read More
Funny People Randy Doc Part 2 July 20, 2009April 3, 2010Just last week, Funnyordie.com released Part 1 of their documentary on Randy, the character played by Aziz Asanri in Judd Apatow’s Funny People. This Sunday, the site released Part 2 of the documentary. Check it out below. Raaaaaaaandy – Part 2 (Funny People) from Aziz Ansari Funny People, directed by… Read More