Viral Review: Transformers: Revenge of the Fallen Ian DeVere, July 2, 2009July 2, 2009 Transformers: Revenge of the Fallen is our latest film to have its viral end. How did the viral do? Was it interesting? Worth following? Did it give us any insight into characters and background details? Official websites: The Real Effing Deal Run by Leo Spitz (played by Ramon Rodriguez in the movie), ‘TRED’ (as it’s become known as) was launched to follow the events that happened in Mission City at the end of the first film, as well as the other ‘transformer sightings’ that have popped up all around the world (example). Giant Effing Robots Run by ‘RoboWarrior’ (aka Agent Simmons, played by Jon Turturro), GER is in direct competition with TRED, often stealing their articles and shooting down their claims. How do they play into the movie? When Sam first enters his dorm room in college, he is greeted by Leo, who takes him into his ‘control room’ with his two work partners, who are shown watching a video of the Shanghai destruction seen earlier in the movie, and posting it on their site. Leo tells them to ‘FTJ’, which means ‘fly the jets’, seen in some of his articles on the site. Soon after, they announce that RoboWarrior beat them to it. Later in the film, when Leo, Sam and Mikaela go to find Agent Simmons, Leo directly confronts him as RoboWarrior, to which Simmons responds with ‘I don’t know what you’re talking about.’ Now, it’s been known/assumed since the viral launched that it would never really be a ‘big’ viral campaign. The first movie had but one website to it’s campaign, which was Sector 7’s site. The sequel’s viral is not only effective, it gives background insight into some of the characters (mainly Ramon Rodriguez’s). It is incorporated into the movie so that people who DID follow the campaign will recognize and appreciate the nods, and people who didn’t aren’t missing any necessary background info. The viral campaign for Transformers: Revenge of the Fallen receives a B+ final grade: small, but effective. Viral Marketing Transformers
Mission Icefly Leads To Survival Code July 1, 2011Yesterday afternoon, Mission Icefly commenced. The activity was part of the Test Subjects Needed ARG from 42 Entertainment, and by all accounts is a marketing campaign for Wrigley’s new flavor of their 5 Gum brand. Those in denial or simply itching for a good ARG to follow participated in the… Read More
“A Million Ways To Die In The West” 8-Bit Game Is Out To Kill You May 20, 2014May 20, 2014Seth MacFarlane‘s A Million Ways To Die In The West is a comedy of epic proportions, and to help promote the new film, Universal Pictures and Adult Swim have teamed up and released the brand new (and very humble) 8-Bit game Trail To The Old Stump. Old school gamers fond… Read More
“Kick-Ass 2” Clip Pushes Villain’s Twitter Account July 2, 2013July 2, 2013The Kick-Ass 2 viral campaign is in full swing, but the latest update has peaked my interest more than most. The film’s official YouTube channel has posted a clip mentioning the super villain’s Twitter account, and it includes a questionable tweet. Check it out after the break. Read More