Funny People Randy Documentary Dan Koelsch, July 13, 2009April 3, 2010 As many of you know, Funny People has a pretty extensive viral campaign in the works. Check out our in-depth analysis to catch up. What’s turning out to the favorite of the bunch is the viral for Randy, Aziz Asanri’s vulgar character. He has a documentary featured on Funnyordie.com about his rise to fame. So far only Part 1 is uploaded, so I look forward to Part 2. Check out the video, embedded below. Raaaaaaaandy – Part 1 (Funny People) from Aziz Ansari This is the first time I even noticed the character has a MySpace, so check that out. Funny People, directed by Judd Apatow and starring Adam Sandler, opens July 31st. See our section on the film’s viral to see even more funny material. Viral Marketing Funny PeopleRandy
42 Entertainment is Behind “Test Subjects Needed” Website, More Details Emerge May 26, 2011There’s now an interesting development in what I thought would be a one-off post about a unique viral marketing website for gum. On Tuesday, we told you about TestSubjectsNeed.com, which supposedly tested you to see if you could participate in the “Human Preservation Project”. Now we know that the site… Read More
Watch The Office Employees Talk About The Olympics February 22, 2010February 22, 2010NBC may be getting a lot of flack lately for (amongst other things) their tape delayed coverage of the 2010 Winter Olympics, but they are definitely promoting the heck out of it. Check out their latest cross promotion involving a little paper company after the jump. Read More
Nerd Herd To Open Shop At Comic-Con (Updated) April 11, 2011April 13, 2011Briefly: San Diego Comic-Con 2011 may still be over three months away, but we just got word from Chuck himself that the NBC show will feature its fictional Geek Squad-ish Nerd Herd at the convention in the form of their “own building in downtown SD”. We’ll try to find out… Read More