Comic-Con: ‘9’ Viral in San Diego Nick Butler, July 14, 2009June 6, 2010 For those of you attending Comic-Con, the upcoming film 9 will have a mini viral campaign over the 4-day span.Take a ride on the 9 San Diego Pedicabs and be the first to see exclusive videos and content for 9 when you unlock the QR code. Make sure you find all of them, there are different codes which will unveil unique content, not to be missed! To prep for a QR sighting, text READER to 4FOCUS for instructions on downloading our preferred reader so your phone is QR-ready.Special Edition Collectible Cards from 9 will be distributed daily throughout the San Diego Gaslamp District. The first 100 people to find the 8 character cards plus 1 exclusive machine card and bring their completed set (9 cards total) to NECA (booth # 4345) will win a guaranteed place in line to receive an autograph by Timur Bekmambetov, Shane Acker, and Elijah Wood.Check out NECA (booth #4345) for the latest 9 & CORALINE news.Also, Friday July 24th between 2:30 PM and 3:30 PM the 9 panel will be in Hall H with filmmakers Shane Acker, Tim Burton, Timur Bekmambetov and stars Elijah Wood and Jennifer Connelly.Anyone attending Comic-Con feel free to email us news throughout the day regarding any viral movies to News@MovieViral.com. Comic-Con Events Viral Marketing 9Comic-Con
The Boondock Saints: Viral Made Simple February 9, 2010February 9, 2010Back in December, I wrote an article discussing the old school word of mouth viral for the film The Boondock Saints, and how it was relying strictly on how bad it’s fans wanted to see the first film in the theaters. No flashy gimmicks. No websites with secret passwords (although… Read More
Kick-Ass: Live Facebook Interview With Director Matthew Vaughn; New iPhone App and Trailer March 20, 2010The theatrical release of Lionsgate’s Kick-Ass is less than a month away, and all the Internet promotions are starting to pour in. Director Matthew Vaughn is taking part in live interview on Facebook, there’s now an iPhone/iPod Touch App for the film, and we have a few new TV spots… Read More
Viral Marketing Buy an Album, Get “Fringe” Spoilers? January 8, 2011January 9, 2011I’m not a big fan of the J.J. Abrams sci-fi television show Fringe myself, but I watched a bit of the first season and thought it was interesting. Part of my problem was how complicated the plot was (as should be expected from an Abrams show, even on FOX), but… Read More
That’s really interesting, I wish that I could go to Comic-con. I’m really looking forward to this film as well.