Indie Viral: Paul Giamatti’s Cold Souls Ian DeVere, July 18, 2009July 18, 2009 Do you know what this film is? Have you seen the trailer? Our good friends over at FirstShowing have been following Cold Souls for a while, and today they dug up some viral for the flick. The film’s synopsis is as follows: Paralyzed with anxiety over an upcoming role, Paul Giamatti stumbles upon a high-tech company promising to alleviate suffering by deep-freezing souls. Giamatti enlists their services, intending to reinstate his soul once he survives the performance. But complications ensue when a soul-trafficking mule borrows Giamatti’s stored soul for an ambitious, but unfortunately talentless, soap-opera actress. Now for the viral. The website, The Soul Storage Company is, as you could probably guess, the company mentioned in the synopsis. The website allows you to create and store a soul, and explore around like it’s an actual, real life company. In my opinion, it’s a well done little website for a relatively unknown indie movie. The viral is even taking a little District 9 approach, in which it has an add in the Village Voice newspaper. And, if you want even more, a Twitter page. What I found intriguing about this website is that, even though they’re making it look very professional and real, they’re making it obvious that Paul Giamatti is somehow related to it. So, give the site a look, snoop around, and let us know if you find anything interesting! Cold Souls is opening in a limited release on August 7th, and is directed by first-timer Sophie Barthes. The film premiered at this year’s Sundance festival, and was purchased by Samuel Goldwyn Films afterward. Special thanks to Alex Billington of FirstShowing for the heads-up and links. Viral Marketing Cold Souls
Viral Video Round Up: Injustice, Battlestar Galactica, And More! April 14, 2013The Internet is full of videos related to movies, whether they be fan made, studio made, or somewhere in between. We regularly bring you the best, most interesting, or just plain weirdest, and today we do it again. Check out the latest viral videos after the break. Read More
Tron Legacy: Theater Standees Use QR Codes August 29, 2010December 2, 2010We’ve been keeping tabs on talk that some of the Tron Legacy standees in movie theaters have QR codes alongside them. Now we have proof of at least one in Ohio, which leads to a cross-promotional website for that particular movie theater. It in, it says that Encom is sponsoring… Read More
“Begin Again” Viral Contest Gives Keira Knightley Some Style June 27, 2014June 27, 2014Picking an outfit for very important occasions isn’t easy. But chances are you have someone to give you some very helpful advice on how to look good. Now the marketing team behind the upcoming Begin Again, will give you a chance to return the favor by helping film stars Keira… Read More
They make it seem as if Paul Giamatti is related to it because he plays himself in this movie. And, I just removed my soul on the site, and it looks gritty! But, I feel better now.