Indie Viral: Paul Giamatti’s Cold Souls Ian DeVere, July 18, 2009July 18, 2009 Do you know what this film is? Have you seen the trailer? Our good friends over at FirstShowing have been following Cold Souls for a while, and today they dug up some viral for the flick. The film’s synopsis is as follows: Paralyzed with anxiety over an upcoming role, Paul Giamatti stumbles upon a high-tech company promising to alleviate suffering by deep-freezing souls. Giamatti enlists their services, intending to reinstate his soul once he survives the performance. But complications ensue when a soul-trafficking mule borrows Giamatti’s stored soul for an ambitious, but unfortunately talentless, soap-opera actress. Now for the viral. The website, The Soul Storage Company is, as you could probably guess, the company mentioned in the synopsis. The website allows you to create and store a soul, and explore around like it’s an actual, real life company. In my opinion, it’s a well done little website for a relatively unknown indie movie. The viral is even taking a little District 9 approach, in which it has an add in the Village Voice newspaper. And, if you want even more, a Twitter page. What I found intriguing about this website is that, even though they’re making it look very professional and real, they’re making it obvious that Paul Giamatti is somehow related to it. So, give the site a look, snoop around, and let us know if you find anything interesting! Cold Souls is opening in a limited release on August 7th, and is directed by first-timer Sophie Barthes. The film premiered at this year’s Sundance festival, and was purchased by Samuel Goldwyn Films afterward. Special thanks to Alex Billington of FirstShowing for the heads-up and links. Viral Marketing Cold Souls
Dan’s High Five: 5 Sequels That Are Better Than The Original November 15, 2009November 15, 2009I’m continuing sequel month by going in the opposite direction of last week’s “High Five”by talking about good sequels. In fact, I’m going to list five sequels that were actually BETTER than the originals. Now, this doesn’t mean the originals were bad, so don’t get all mad. I also understand… Read More
12 Days of Viral – DAY FOUR December 16, 2009December 17, 2009On the fourth day of viral, my movie gave to me….. My face on the site. Now I personally do not feel as if this is a form of “viral” marketing, but if it’s gets you talking to friends about it, then it’s working. And, it’s a ton of fun… Read More
2012: The IHC Has Their Nominees for Leader of the Post-2012 World October 2, 2009October 6, 2009Yesterday the Institute for Human Continuity chose their twelve nominees in their quest to find the new leader of the post-2012 world. For those who don’t remember, each of the nominees gets a free PlayStation 3 and Sony HD Camcorder (It’s nice to have Sony Pictures as your production studio)…. Read More
They make it seem as if Paul Giamatti is related to it because he plays himself in this movie. And, I just removed my soul on the site, and it looks gritty! But, I feel better now.