Indie Viral: Paul Giamatti’s Cold Souls Ian DeVere, July 18, 2009July 18, 2009 Do you know what this film is? Have you seen the trailer? Our good friends over at FirstShowing have been following Cold Souls for a while, and today they dug up some viral for the flick. The film’s synopsis is as follows: Paralyzed with anxiety over an upcoming role, Paul Giamatti stumbles upon a high-tech company promising to alleviate suffering by deep-freezing souls. Giamatti enlists their services, intending to reinstate his soul once he survives the performance. But complications ensue when a soul-trafficking mule borrows Giamatti’s stored soul for an ambitious, but unfortunately talentless, soap-opera actress. Now for the viral. The website, The Soul Storage Company is, as you could probably guess, the company mentioned in the synopsis. The website allows you to create and store a soul, and explore around like it’s an actual, real life company. In my opinion, it’s a well done little website for a relatively unknown indie movie. The viral is even taking a little District 9 approach, in which it has an add in the Village Voice newspaper. And, if you want even more, a Twitter page. What I found intriguing about this website is that, even though they’re making it look very professional and real, they’re making it obvious that Paul Giamatti is somehow related to it. So, give the site a look, snoop around, and let us know if you find anything interesting! Cold Souls is opening in a limited release on August 7th, and is directed by first-timer Sophie Barthes. The film premiered at this year’s Sundance festival, and was purchased by Samuel Goldwyn Films afterward. Special thanks to Alex Billington of FirstShowing for the heads-up and links. Viral Marketing Cold Souls
Chart: TV University Faculty Roster June 4, 2010June 4, 2010Reddit has a great photo that shows a flow chart of an ideal University’s faculty if it was made up of TV characters/personalities. There are a few movie characters sprinkled in as well, but no one is perfect. The choices are rather ingenious, such as Forrest Gump teaching Track &… Read More
Tron Legacy: Viral Updates From Flynn Lives Forum April 11, 2010December 3, 2010While we haven’t had any big viral news for Tron Legacy since the Encom Press Conference, aka Operation Tron, there have been a few smaller updates to the viral sites that may lead to something bigger. Check out the details after the jump. Read More
“Ender’s Game” Website Features Social Media Links April 20, 2013Briefly: Lionsgate’s Ender’s Game, based on the acclaimed novel of the same name, is a sci-fi film set in a future where children are being trained to fight against an alien attack. The film’s official website is titled if-sentinel.com, with IF standing for International Fleet. It’s pretty much just a… Read More
They make it seem as if Paul Giamatti is related to it because he plays himself in this movie. And, I just removed my soul on the site, and it looks gritty! But, I feel better now.