Muse Launch Viral Campaign for The Resistance Ian DeVere, July 19, 2009 Muse, seemingly everyone’s favorite British rock band at the moment, have launched a viral campaign for one of their songs off their album, entitled ‘The Resistance’. The song, United States of Eurasia, has been divided into snippets and put onto USB ports, which in turn have been hidden in Berlin, Tokyo, Hong Kong, Moscow, Paris and Dubai, where there are secret ‘agents’ looking after them. When found, the stick has a code which must be entered at United Eurasia to proceed. When entered, a puzzle must be solved to unlock a piece of the song. So far, 4 out of the 6 sticks have been found, resulting in this, a Bohemian Rhapsody-esque type song (and when I say Bohemian Rhapsody-esque, I mean it blatantly imitates/rips off Queen). Muse is not the first band to ever do something like this, however. Nine Inch Nails had a similar campaign back in 2007. Muse’s ‘The Resistance’ will drop on September 14th, and is the follow-up album to 2006’s ‘Black Holes and Revelations’. The song ‘United States of Eurasia’ is the 4th song off the album, whose tracklist is as follows: 01. Uprising 02. Resistance 03. Undisclosed Desires 04. United States Of Eurasia (+Collateral Damage) 05. Guiding Light 06. Unnatural Selection 07. MK Ultra 08. I Belong To You (+Mon Coeur S”Ouvre A Ta Voix) 09. Exogenesis: Symphony Part I (Overture) 10. Exogenesis: Symphony Part II (Cross Pollination) 11. Exogenesis Part III (Redemption) Thanks to Ultimate-Guitar for the heads-up. Viral Marketing
“Branded” Trailer Uses QR Codes To Warn of Conspiracy June 3, 2012Roadside Attractions’ sci-fi thriller Branded looks to be sort of a remake of 1988’s They Live. Set in a dystopian future where corporate brands have taken over the minds of the population, one man is finally able to see the aliens controlling it all. A trailer for the film came… Read More
Mission Icefly: Get Ready For Hunt 3.0! September 3, 2011Briefly: The Traelek Institute is gearing up to open another testing facility, but not before they release more Iceflies! You have until Monday to vote for 3 more cities to get the Iceflies. Head over to the Human Preservation Project hub on 5 Gum’s Facebook page to vote for one… Read More
Human Preservation Project Puts You in a Comic at NYCC October 19, 2011October 19, 2011We haven’t reported on 5 Gum’s Human Preservation Project viral in a while. The last time we checked in, the third testing facility was getting ready to open. Since then, more mysterious packages have been delivered. Also, during the New York Comic-Con, the Human Preservation Project was present, putting test… Read More