Muse Launch Viral Campaign for The Resistance Ian DeVere, July 19, 2009 Muse, seemingly everyone’s favorite British rock band at the moment, have launched a viral campaign for one of their songs off their album, entitled ‘The Resistance’. The song, United States of Eurasia, has been divided into snippets and put onto USB ports, which in turn have been hidden in Berlin, Tokyo, Hong Kong, Moscow, Paris and Dubai, where there are secret ‘agents’ looking after them. When found, the stick has a code which must be entered at United Eurasia to proceed. When entered, a puzzle must be solved to unlock a piece of the song. So far, 4 out of the 6 sticks have been found, resulting in this, a Bohemian Rhapsody-esque type song (and when I say Bohemian Rhapsody-esque, I mean it blatantly imitates/rips off Queen). Muse is not the first band to ever do something like this, however. Nine Inch Nails had a similar campaign back in 2007. Muse’s ‘The Resistance’ will drop on September 14th, and is the follow-up album to 2006’s ‘Black Holes and Revelations’. The song ‘United States of Eurasia’ is the 4th song off the album, whose tracklist is as follows: 01. Uprising 02. Resistance 03. Undisclosed Desires 04. United States Of Eurasia (+Collateral Damage) 05. Guiding Light 06. Unnatural Selection 07. MK Ultra 08. I Belong To You (+Mon Coeur S”Ouvre A Ta Voix) 09. Exogenesis: Symphony Part I (Overture) 10. Exogenesis: Symphony Part II (Cross Pollination) 11. Exogenesis Part III (Redemption) Thanks to Ultimate-Guitar for the heads-up. Viral Marketing
Mission: Icefly- My First Dead Drop Experience November 23, 2011November 23, 2011My final class of the day let out at 12, just as the countdown ended. My phone and laptop were on their way to being dead and I had no life support. Luckily I was able to get to my university’s computer lab and continue watching the countdown page for… Read More
University of Chicago Receives Mysterious Package Addressed for “Indiana Jones” December 15, 2012December 15, 2012Fans of Indiana Jones are well aware that in addition to his whirlwind adventures stopping Nazis and chasing Crystal Skulls, Dr. Henry Jones Jr. was also an esteemed professor of archaeology at the University of Chicago. Now, more than thirty years after first walking through the university’s halls on screen in Raiders… Read More
The Office: Ryan Wants Pictures from You! January 23, 2010January 23, 2010NBC ‘s The Office is no stranger to viral campaigns, having Webisodes, Fake PSA’s, and, The Office Summer Vacation all on their NBC page, along with full episodes, deleted scenes and even season highlights for each season. As we’ve reported before, in the world of The Office, Ryan Howard (B.J… Read More