Muse Launch Viral Campaign for The Resistance Ian DeVere, July 19, 2009 Muse, seemingly everyone’s favorite British rock band at the moment, have launched a viral campaign for one of their songs off their album, entitled ‘The Resistance’. The song, United States of Eurasia, has been divided into snippets and put onto USB ports, which in turn have been hidden in Berlin, Tokyo, Hong Kong, Moscow, Paris and Dubai, where there are secret ‘agents’ looking after them. When found, the stick has a code which must be entered at United Eurasia to proceed. When entered, a puzzle must be solved to unlock a piece of the song. So far, 4 out of the 6 sticks have been found, resulting in this, a Bohemian Rhapsody-esque type song (and when I say Bohemian Rhapsody-esque, I mean it blatantly imitates/rips off Queen). Muse is not the first band to ever do something like this, however. Nine Inch Nails had a similar campaign back in 2007. Muse’s ‘The Resistance’ will drop on September 14th, and is the follow-up album to 2006’s ‘Black Holes and Revelations’. The song ‘United States of Eurasia’ is the 4th song off the album, whose tracklist is as follows: 01. Uprising 02. Resistance 03. Undisclosed Desires 04. United States Of Eurasia (+Collateral Damage) 05. Guiding Light 06. Unnatural Selection 07. MK Ultra 08. I Belong To You (+Mon Coeur S”Ouvre A Ta Voix) 09. Exogenesis: Symphony Part I (Overture) 10. Exogenesis: Symphony Part II (Cross Pollination) 11. Exogenesis Part III (Redemption) Thanks to Ultimate-Guitar for the heads-up. Viral Marketing
“Star Trek Into Darkness” Villain Takes a Page from General Zod in Viral Video April 20, 2013April 20, 2013It’s easy to forget that Summer blockbuster movies open internationally, especially when the marketing that is not often tailored to them. Paramount’s Star Trek Into Darkness, however, has a viral video on a few international versions of Yahoo! and official Facebook pages where the antagonist John Harrison (played by Benedict… Read More
Iron Man 2: Marvel Provides Tony Stark Letter April 7, 2010Marvel has provided a letter from Mr. Tony Stark himself regarding the relaunch of the Stark Expo. The letter doesn’t provide any new information on the event other than to explain some of the reasoning behind Stark’s decision to start it up again. Check out the letter after the jump. Read More
Everyone in UK to be Replaced by a Surrogate September 15, 2009September 15, 2009So imagine my surprise as I’m reading through The Sun’s website, the biggest national newspaper here in the UK, and read the headline “Robots to replace humans”. Well, I was intrigued to say the least! What a great headline, and it seems to have some truth behind it. Well, truth… Read More