Muse Launch Viral Campaign for The Resistance Ian DeVere, July 19, 2009 Muse, seemingly everyone’s favorite British rock band at the moment, have launched a viral campaign for one of their songs off their album, entitled ‘The Resistance’. The song, United States of Eurasia, has been divided into snippets and put onto USB ports, which in turn have been hidden in Berlin, Tokyo, Hong Kong, Moscow, Paris and Dubai, where there are secret ‘agents’ looking after them. When found, the stick has a code which must be entered at United Eurasia to proceed. When entered, a puzzle must be solved to unlock a piece of the song. So far, 4 out of the 6 sticks have been found, resulting in this, a Bohemian Rhapsody-esque type song (and when I say Bohemian Rhapsody-esque, I mean it blatantly imitates/rips off Queen). Muse is not the first band to ever do something like this, however. Nine Inch Nails had a similar campaign back in 2007. Muse’s ‘The Resistance’ will drop on September 14th, and is the follow-up album to 2006’s ‘Black Holes and Revelations’. The song ‘United States of Eurasia’ is the 4th song off the album, whose tracklist is as follows: 01. Uprising 02. Resistance 03. Undisclosed Desires 04. United States Of Eurasia (+Collateral Damage) 05. Guiding Light 06. Unnatural Selection 07. MK Ultra 08. I Belong To You (+Mon Coeur S”Ouvre A Ta Voix) 09. Exogenesis: Symphony Part I (Overture) 10. Exogenesis: Symphony Part II (Cross Pollination) 11. Exogenesis Part III (Redemption) Thanks to Ultimate-Guitar for the heads-up. Viral Marketing
SNL Viral Video: British Movie February 13, 2011February 13, 2011As our readers know, NBC’s Saturday Night Live often parodies movies, and this weekend’s episode hosted by Russell Brand was no exception. This time they take on the trend of the gritty British action-crime dramas, focusing on the difficult-to-understand accents. NBC even created a basic website for the fake film,… Read More
“The Hunger Games: MockingJay Part 1” Viral Site Profiles District Heroes June 19, 2014June 19, 2014The marketing for The Hunger Games film adaptations have been innovative, interactive, and most importantly have been fun. Between the two major viral websites: The Captiol Pn and Captiol Courture, and the massive fan signings and movie premieres, fans have always had access to being a part of the Hunger… Read More
Does New “Apollo 18” Document Show Signs of Extraterrestrial Life? (Updated) January 23, 2011January 26, 2011Once again we are blessed with a new document in the viral campaign for Apollo 18. Using the same password as last time (“VBG”), you can access the newest secret image on the film’s Cosmonauts subpage. What could this one mean? Let’s explore after the break. (Update at bottom) Read More