Muse Launch Viral Campaign for The Resistance Ian DeVere, July 19, 2009 Muse, seemingly everyone’s favorite British rock band at the moment, have launched a viral campaign for one of their songs off their album, entitled ‘The Resistance’. The song, United States of Eurasia, has been divided into snippets and put onto USB ports, which in turn have been hidden in Berlin, Tokyo, Hong Kong, Moscow, Paris and Dubai, where there are secret ‘agents’ looking after them. When found, the stick has a code which must be entered at United Eurasia to proceed. When entered, a puzzle must be solved to unlock a piece of the song. So far, 4 out of the 6 sticks have been found, resulting in this, a Bohemian Rhapsody-esque type song (and when I say Bohemian Rhapsody-esque, I mean it blatantly imitates/rips off Queen). Muse is not the first band to ever do something like this, however. Nine Inch Nails had a similar campaign back in 2007. Muse’s ‘The Resistance’ will drop on September 14th, and is the follow-up album to 2006’s ‘Black Holes and Revelations’. The song ‘United States of Eurasia’ is the 4th song off the album, whose tracklist is as follows: 01. Uprising 02. Resistance 03. Undisclosed Desires 04. United States Of Eurasia (+Collateral Damage) 05. Guiding Light 06. Unnatural Selection 07. MK Ultra 08. I Belong To You (+Mon Coeur S”Ouvre A Ta Voix) 09. Exogenesis: Symphony Part I (Overture) 10. Exogenesis: Symphony Part II (Cross Pollination) 11. Exogenesis Part III (Redemption) Thanks to Ultimate-Guitar for the heads-up. Viral Marketing
Rent “The Big Lebowski” through Facebook August 22, 2011August 22, 2011If you asked me who I’d like to see team up with the Coen Brothers, I wouldn’t nominate Mark Zuckerberg, but that seems to be the case now that The Big Lebowski is available to rent through Facebook. Read More
Sherlock Holmes: Extra, Extra, Read All About It! November 3, 2009November 17, 2009The Sherlock Homes viral is definitely going somewhere, with new clues coming out this week. A series of emails were sent out over the last few days to those people who signed up at 221b.sh. They all contained photos (which you can see below) and the last said “the game… Read More
Disney’s “Wreck-It Ralph” Turns Bus Stops Into 8-Bit Photo Booths October 18, 2012October 18, 2012Disney is no stranger to viral marketing, and with their upcoming animated film Wreck-It Ralph, they have a storyline that is ripe for the viral pickings. The film is about an arcade game bad guy who is tired of his lot and travels to different games to prove he can… Read More