Muse Launch Viral Campaign for The Resistance Ian DeVere, July 19, 2009 Muse, seemingly everyone’s favorite British rock band at the moment, have launched a viral campaign for one of their songs off their album, entitled ‘The Resistance’. The song, United States of Eurasia, has been divided into snippets and put onto USB ports, which in turn have been hidden in Berlin, Tokyo, Hong Kong, Moscow, Paris and Dubai, where there are secret ‘agents’ looking after them. When found, the stick has a code which must be entered at United Eurasia to proceed. When entered, a puzzle must be solved to unlock a piece of the song. So far, 4 out of the 6 sticks have been found, resulting in this, a Bohemian Rhapsody-esque type song (and when I say Bohemian Rhapsody-esque, I mean it blatantly imitates/rips off Queen). Muse is not the first band to ever do something like this, however. Nine Inch Nails had a similar campaign back in 2007. Muse’s ‘The Resistance’ will drop on September 14th, and is the follow-up album to 2006’s ‘Black Holes and Revelations’. The song ‘United States of Eurasia’ is the 4th song off the album, whose tracklist is as follows: 01. Uprising 02. Resistance 03. Undisclosed Desires 04. United States Of Eurasia (+Collateral Damage) 05. Guiding Light 06. Unnatural Selection 07. MK Ultra 08. I Belong To You (+Mon Coeur S”Ouvre A Ta Voix) 09. Exogenesis: Symphony Part I (Overture) 10. Exogenesis: Symphony Part II (Cross Pollination) 11. Exogenesis Part III (Redemption) Thanks to Ultimate-Guitar for the heads-up. Viral Marketing
The Onion Gets Two Cable Television Shows March 22, 2010March 22, 2010Largely regarded as the best fake news organization, The Onion has gained popularity and success thanks almost entirely to the Internet. Between the hilarious articles on its website, its YouTube videos that instantly go viral, and its much loved, but under appreciated movie, its hard to get away from The… Read More
Cool Motion Poster for The Other Guys March 26, 2010August 26, 2010Adam McKay’s (Anchorman, Talladega Nights) The Other Guys opens in August, but very little from the movie has been seen, despite its big name actors. Mark Wahlberg and Will Ferrell star as two mismatched New York City detectives who seize an opportunity to step up like the city’s top cops… Read More
What To Expect From Digital Marketing In 2010 December 31, 2009December 31, 2009With everyone seemingly focused on reliving 2009 and reminiscing over the first decade of the 21st Century, it’s refreshing to see some intriguing speculation about the year ahead. Advertising Age has posted a two part discussion about the anticipated digital marketing trends in 2010. I recommend checking out parts one and… Read More