Muse Launch Viral Campaign for The Resistance Ian DeVere, July 19, 2009 Muse, seemingly everyone’s favorite British rock band at the moment, have launched a viral campaign for one of their songs off their album, entitled ‘The Resistance’. The song, United States of Eurasia, has been divided into snippets and put onto USB ports, which in turn have been hidden in Berlin, Tokyo, Hong Kong, Moscow, Paris and Dubai, where there are secret ‘agents’ looking after them. When found, the stick has a code which must be entered at United Eurasia to proceed. When entered, a puzzle must be solved to unlock a piece of the song. So far, 4 out of the 6 sticks have been found, resulting in this, a Bohemian Rhapsody-esque type song (and when I say Bohemian Rhapsody-esque, I mean it blatantly imitates/rips off Queen). Muse is not the first band to ever do something like this, however. Nine Inch Nails had a similar campaign back in 2007. Muse’s ‘The Resistance’ will drop on September 14th, and is the follow-up album to 2006’s ‘Black Holes and Revelations’. The song ‘United States of Eurasia’ is the 4th song off the album, whose tracklist is as follows: 01. Uprising 02. Resistance 03. Undisclosed Desires 04. United States Of Eurasia (+Collateral Damage) 05. Guiding Light 06. Unnatural Selection 07. MK Ultra 08. I Belong To You (+Mon Coeur S”Ouvre A Ta Voix) 09. Exogenesis: Symphony Part I (Overture) 10. Exogenesis: Symphony Part II (Cross Pollination) 11. Exogenesis Part III (Redemption) Thanks to Ultimate-Guitar for the heads-up. Viral Marketing
They’re Here: Believers Take The Street October 1, 2010Believers in 10/10/10 are hitting the streets of England as there are only 8 days left until the countdown ends for They’re Here. Quite a nice viral campaign, as the mystery of the simple signs has got to draw attention. You can see all the photos of these “believers” here,… Read More
“Oz The Great & Powerful” Interview: Michelle Williams & Rachel Weisz Talk Wire Work; Sam Raimi Perfects 3D March 4, 2013March 4, 2013A few weeks ago we were invited to attend the press conference for the new Disney film Oz The Great and Powerful, directed by Sam Raimi. The film stars James Franco as the titular character seeking to become better than a good man and becoming a great one. Opportunity comes… Read More
Graffiti Style “Teenage Mutant Ninja Turtles” Posters Are Tagged On The Streets Of Los Angeles June 9, 2014June 9, 2014Part of the art of marketing is based on how awesome your poster looks. Floating heads, back turned, poster drenched in colored hues, all of it are a staple of the contemporary movie poster. But since people have noticed just how dull some of these posters can be and just… Read More