Viral Campaign for Disney’s “Tron” Sequel Ian DeVere, July 21, 2009August 17, 2010 A couple film blogs were sent these packages from a San Diego company known as ‘PMB’. Inside were these tokens:That is, indeed, the same Flynn known as the ‘Home of Tron’ from the first movie. Also in the packages were thumb drives with these images, labeled as ‘4.gif’:That is some very strange code in those images. Does anyone have any idea as to what it could mean?But it doesn’t end there – this is where is gets good. The website JoBlo also received the same package, however their thumb drive had the image labeled as ‘3.gif’. I’ve also heard of someone receiving the package with ‘1.gif’, and the MovieBlog received image #2. I’m guessing that there were only 4 of these sent out, and they can now be decoded somehow. If you know what any of this means, by all means, contact us (News@MovieViral.com) and let us know!Disney is probably going to have an extensive viral campaign for Tron 2 at this year’s Comic-Con (which you can follow here!).Special thanks to FirstShowing for the heads-up.UPDATE: Current found pieces- So far FirstShowing, JoBlo, UGO and /Film have received these clues. Apparently it’s out of five, and we’re still looking for “5.gif”.Email us if you find anything on this interesting viral. Viral Marketing Tron Legacy
Mystery Box That Inspired Brad Bird’s “1952” Has Viral Possiblities January 24, 2013March 4, 2013To say that Damon Lindelof has an affinity towards immersing the audience in mystery would be an understatement. We’ve seen it in Prometheus and we are seeing it again in the Brad Bird-directed 1952. Like Lindelof’s previously penned script, details on what the film is about are slim, hell we… Read More
Moonrise Kingdom Wants Your Help Designing “For Your Consideration” Posters November 8, 2012November 8, 2012You know awards season is approaching when the phrase “For Your Consideration” starts popping up everywhere. 2012’s most well-regarded films have begun crafting their print and online advertising campaigns to best appeal to awards voters for nominations. One film expected to receive awards love, Wes Anderson’s Moonrise Kingdom, is taking… Read More
Viral Video: Gritty Superhero Reboot May 12, 2010College Humor has a great parody video that uses a medical emergency as a metaphor for how studios go about rebooting their franchises. This one in particular is in regards to Spiderman, as the doctor accurately explains all the problems with the third film in the franchise (which is why… Read More