Viral Campaign for Disney’s “Tron” Sequel Ian DeVere, July 21, 2009August 17, 2010 A couple film blogs were sent these packages from a San Diego company known as ‘PMB’. Inside were these tokens:That is, indeed, the same Flynn known as the ‘Home of Tron’ from the first movie. Also in the packages were thumb drives with these images, labeled as ‘4.gif’:That is some very strange code in those images. Does anyone have any idea as to what it could mean?But it doesn’t end there – this is where is gets good. The website JoBlo also received the same package, however their thumb drive had the image labeled as ‘3.gif’. I’ve also heard of someone receiving the package with ‘1.gif’, and the MovieBlog received image #2. I’m guessing that there were only 4 of these sent out, and they can now be decoded somehow. If you know what any of this means, by all means, contact us (News@MovieViral.com) and let us know!Disney is probably going to have an extensive viral campaign for Tron 2 at this year’s Comic-Con (which you can follow here!).Special thanks to FirstShowing for the heads-up.UPDATE: Current found pieces- So far FirstShowing, JoBlo, UGO and /Film have received these clues. Apparently it’s out of five, and we’re still looking for “5.gif”.Email us if you find anything on this interesting viral. Viral Marketing Tron Legacy
Viral Review: Funny People August 9, 2009April 3, 2010It’s now been a week since the film Funny People has been released, so it’s time to review their viral campaign. In case you missed it, be sure to check out Nick’s review of the film itself. Funny People follows established comedian and actor George Simmons (Adam Sandler) as he… Read More
Super 8 Viral Update: “They got to him” April 24, 2011When we last left the Super 8 viral campaign, we knew that fish enthusiast Josh Minker’s dad worked on a secret government research project involving something extraterrestrial, and that the man Josh has been communicating with lately (dubbed “Mysterio” by ARG players) was a coworker who is trying to help… Read More
New Service Gives Low-Budget Films, ARGs a Chance January 17, 2010January 17, 2010A new service called Hukilau is offering low budget projects, like independent films and alternate reality games (ARGs), funding through a concept known as “crowdsourcing.” The service allows members of the Hukilau community to become producers of independent films or remain consumers, by watching and rating the films. Read More