2012: Viral Commercial Brings Mainstream Attention Nick Butler, August 26, 2009September 9, 2009 I was watching Ghost Hunters when an commercial for TheIHC.com came up. I was quite surprised, to say the least. It’s very well done, the only thing I have against it is the fact they flash Colombia and the “FILM NOT YET RATED” logos, but it’s only for a few seconds.It appeared a few days ago, but this is the first I’ve seen it. I’m guessing with the success that the District 9 viral had, Sony has invested more money into viral techniques.This is the first time I’ve ever seen a commercial for a in-game viral website, so Sony is taking a big leap as well as a big risk. But, they link all the websites together, so the new “players” will know right away it was for 2012.Advocate for Scott Caldwell in the race for post-2012 world leader!Follow 2012 on MovieViral.com and on our forum. News Viral Marketing 2012
Live Blog: 2011 Academy Award Winners February 27, 2011February 27, 2011Tonight is the 83rd Annual Academy Awards and we’ll be covering it live for your convenience. We’ll start the live blog at 8:15PM Est. and update it every time a winner is announced or anything noteworthy occurs. We’ve compiled a list of nominees below, which will be updated following the… Read More
Sherlock Holmes: The Game Is Afoot! October 30, 2009It seems Warner Bros. has decided to reignite the Sherlock Holmes viral campaign, sending out a new email (or telegraph, rather) earlier today. The email reads: DETECTIVE London seethes with crime — STOP — find your partner upon whom you will rely — STOP — evidence secured for your advance… Read More
Disney and YouTube Partner to Produce Original Web Series November 8, 2011November 8, 2011The Walt Disney Company and YouTube recently inked a multi-million dollar deal that seems to play on both company’s weaknesses. Disney is having trouble attracting young people looking for video content to their website, whereas YouTube is not “kid-friendly” in the eyes of some parents. Will this new deal work… Read More
“This is the first time I’ve ever seen a commercial for a in-game viral website…” then you must not watch LOST on ABC, where they’ve run ads for The Hanso Foundation and Ajira Airways in the past
I don’t watch Lost, but now that you say that, I stand corrected. I remember seeing those ads. I suppose I should have said “in-game viral website for a film.”