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The Latest Viral News for Films and Beyond!

2012: Viral Commercial Brings Mainstream Attention

Nick Butler Nick Butler, August 26, 2009September 9, 2009

I was watching Ghost Hunters when an commercial for TheIHC.com came up. I was quite surprised, to say the least. It’s very well done, the only thing I have against it is the fact they flash Colombia and the “FILM NOT YET RATED” logos, but it’s only for a few seconds.

It appeared a few days ago, but this is the first I’ve seen it. I’m guessing with the success that the District 9 viral had, Sony has invested more money into viral techniques.

This is the first time I’ve ever seen a commercial for a in-game viral website, so Sony is taking a big leap as well as a big risk. But, they link all the websites together, so the new “players” will know right away it was for 2012.

Advocate for Scott Caldwell in the race for post-2012 world leader!

Follow 2012 on MovieViral.com and on our forum.

News Viral Marketing 2012

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Comments (6)

  1. Davy says:
    August 26, 2009 at 11:21 pm

    Universal? It’s Columbia, dummy… šŸ™

  2. Tom Brady says:
    August 26, 2009 at 11:27 pm

    go scott!!!!!!!!!!!!!!!!!!!

  3. Nick Butler Nick Butler says:
    August 26, 2009 at 11:40 pm

    Whoops. I don’t know why I said Universal. Fixed, thanks.

  4. Dan Koelsch says:
    August 26, 2009 at 11:58 pm

    Oh yeah I saw this last night. I didn’t know it was on YouTube already. Nice.

  5. catherwood says:
    August 31, 2009 at 2:33 pm

    “This is the first time I’ve ever seen a commercial for a in-game viral website…” then you must not watch LOST on ABC, where they’ve run ads for The Hanso Foundation and Ajira Airways in the past

  6. Nick Butler Nick Butler says:
    August 31, 2009 at 3:59 pm

    I don’t watch Lost, but now that you say that, I stand corrected. I remember seeing those ads. I suppose I should have said “in-game viral website for a film.”

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