2012: Viral Commercial Brings Mainstream Attention Nick Butler, August 26, 2009September 9, 2009 I was watching Ghost Hunters when an commercial for TheIHC.com came up. I was quite surprised, to say the least. It’s very well done, the only thing I have against it is the fact they flash Colombia and the “FILM NOT YET RATED” logos, but it’s only for a few seconds.It appeared a few days ago, but this is the first I’ve seen it. I’m guessing with the success that the District 9 viral had, Sony has invested more money into viral techniques.This is the first time I’ve ever seen a commercial for a in-game viral website, so Sony is taking a big leap as well as a big risk. But, they link all the websites together, so the new “players” will know right away it was for 2012.Advocate for Scott Caldwell in the race for post-2012 world leader!Follow 2012 on MovieViral.com and on our forum. News Viral Marketing 2012
Viral Marketing “Jim” (the Film) Gets A Viral Site September 30, 2010A viral site for Jim (the film) has appeared online and gives us a good look at Lorigen Engineering. It gives us background into the company, which plays a large part in the film. After the jump, take a look at the trailer for Jim the film and check out… Read More
Movie Tech Made Real: Back to the Future Hoverboard and Minority Report User Interface June 3, 2010June 3, 2010Movies have the power to inspire in many ways. In fact, people will often find ways to make something that exists only in a movie. Recently, there have been two examples of life imitating art, with one practical application and one artistic. First, the technology from the futuristic Minority Report… Read More
Salt: Day X Exists Last Mission, “Shoot Out”, Now Live July 14, 2010As we previously reported, Columbia Picture’s Salt, starring Angelina Jolie, has an interactive story you can participate in at their official website. Every week there is a new mission, and last week the supposed Day X members you killed were actually on the Agency’s Day X Task Force. This week,… Read More
“This is the first time I’ve ever seen a commercial for a in-game viral website…” then you must not watch LOST on ABC, where they’ve run ads for The Hanso Foundation and Ajira Airways in the past
I don’t watch Lost, but now that you say that, I stand corrected. I remember seeing those ads. I suppose I should have said “in-game viral website for a film.”