2012: Viral Commercial Brings Mainstream Attention Nick Butler, August 26, 2009September 9, 2009 I was watching Ghost Hunters when an commercial for TheIHC.com came up. I was quite surprised, to say the least. It’s very well done, the only thing I have against it is the fact they flash Colombia and the “FILM NOT YET RATED” logos, but it’s only for a few seconds.It appeared a few days ago, but this is the first I’ve seen it. I’m guessing with the success that the District 9 viral had, Sony has invested more money into viral techniques.This is the first time I’ve ever seen a commercial for a in-game viral website, so Sony is taking a big leap as well as a big risk. But, they link all the websites together, so the new “players” will know right away it was for 2012.Advocate for Scott Caldwell in the race for post-2012 world leader!Follow 2012 on MovieViral.com and on our forum. News Viral Marketing 2012
LA Times Video Re-Cap of “TRON: Legacy” Viral February 10, 2011Jay West of the Los Angeles Times’ Hero Complex blog has posted a video summary of the TRON: Legacy viral/ARG campaign. It’s a pretty solid review, so check it out after the break. Read More
Help Fund Sci-Fi Thriller “Vivarium” August 9, 2012Kickstarter sees a lot of campaigns for film projects, and many don’t get the funding they need. Vivarium is a proposed movie from LoneShark Studios, who are asking for almost $60,000 to fund. Unfortunately, they have one 6 days left, and only a 1/3 of the way to their goal…. Read More
Dress Like A ‘Kingsman’ By Shopping At Store Inspired By “The Secret Service” January 13, 2015January 13, 2015There is a lot that stands out after watching the trailers for Kingsman: The Secret Service. Colin Firth kicking ass and Matthew Vaughn’s frenetic action sequences come to mind immediately. But just as important in establishing the film’s unique style appears to be its fashion. Staying true to James Bond… Read More
“This is the first time I’ve ever seen a commercial for a in-game viral website…” then you must not watch LOST on ABC, where they’ve run ads for The Hanso Foundation and Ajira Airways in the past
I don’t watch Lost, but now that you say that, I stand corrected. I remember seeing those ads. I suppose I should have said “in-game viral website for a film.”