2012: Viral Commercial Brings Mainstream Attention Nick Butler, August 26, 2009September 9, 2009 I was watching Ghost Hunters when an commercial for TheIHC.com came up. I was quite surprised, to say the least. It’s very well done, the only thing I have against it is the fact they flash Colombia and the “FILM NOT YET RATED” logos, but it’s only for a few seconds.It appeared a few days ago, but this is the first I’ve seen it. I’m guessing with the success that the District 9 viral had, Sony has invested more money into viral techniques.This is the first time I’ve ever seen a commercial for a in-game viral website, so Sony is taking a big leap as well as a big risk. But, they link all the websites together, so the new “players” will know right away it was for 2012.Advocate for Scott Caldwell in the race for post-2012 world leader!Follow 2012 on MovieViral.com and on our forum. News Viral Marketing 2012
Golden Globes: Cameron and Avatar, Hangover, and Christoph Waltz January 17, 2010January 17, 2010This is a quick write up on the results of the Golden Globes. The surprise of the night was “The Hangover” beating out Maryl Streep, Maryl Streep, and “500 Days of Summer” for Best Musical or Comedy. Christoph Waltz won Best Supporting Actor, a role which many argue shouldn’t have been… Read More
“Teenage Mutant Ninja Turtles” TV Spot Teases Master Splinter In Action April 14, 2014Award shows, especially ones like the MTV Movie Awards, are a great place to promote blockbuster tentpoles. The first TV spot for Teenage Mutant Ninja Turtles aired during the awards show last night, and while a majority of it was the teaser trailer condensed into a 30 spot, it does… Read More
Join The Pan Pacific Defense Corps And Help Defend Our World From The Kaiju Threat April 26, 2013The Pacific Rim viral train continues to chug along with The Pan Pacific Defense Corps, where they are looking for a few good men and women to help thwart the Kaiju threat. Do you have what it takes to join the most elite fighting force on Earth? Find out how… Read More
“This is the first time I’ve ever seen a commercial for a in-game viral website…” then you must not watch LOST on ABC, where they’ve run ads for The Hanso Foundation and Ajira Airways in the past
I don’t watch Lost, but now that you say that, I stand corrected. I remember seeing those ads. I suppose I should have said “in-game viral website for a film.”