2012: Viral Commercial Brings Mainstream Attention Nick Butler, August 26, 2009September 9, 2009 I was watching Ghost Hunters when an commercial for TheIHC.com came up. I was quite surprised, to say the least. It’s very well done, the only thing I have against it is the fact they flash Colombia and the “FILM NOT YET RATED” logos, but it’s only for a few seconds.It appeared a few days ago, but this is the first I’ve seen it. I’m guessing with the success that the District 9 viral had, Sony has invested more money into viral techniques.This is the first time I’ve ever seen a commercial for a in-game viral website, so Sony is taking a big leap as well as a big risk. But, they link all the websites together, so the new “players” will know right away it was for 2012.Advocate for Scott Caldwell in the race for post-2012 world leader!Follow 2012 on MovieViral.com and on our forum. News Viral Marketing 2012
Contest: Win the “American Reunion” Soundtrack! March 28, 2012April 3, 2012The fourth theatrical installment of the American Pie series, American Reunion, opens next weekend, and the film’s official soundtrack comes out on April 3rd. To honor the occasion, we have a contest courtesy of Relativity Music Group where you can win the soundtrack. Get the details after the jump. Read More
You Might See Warning Signs for “The Darkest Hour” December 1, 2011Summit Entertainment is hoping to replicate the success of Sony’s District 9 viral campaign by creating and supposedly posting warning signs for the alien monsters featured in the upcoming horror film The Darkest Hour. Check out all the signs, courtesy of First Showing, after the break. Read More
“Man of Steel” 3rd Trailer Revealed April 16, 2013April 16, 2013On Sunday night, General Zod issued a warning to Earth, that if Kal-El did not turn himself in, Zod would make our planet “suffer the consequences.” A countdown went live at www.iwillfindhim.com for 48 hours later. That countdown ended tonight, leading to the new trailer for the film. Check it… Read More
“This is the first time I’ve ever seen a commercial for a in-game viral website…” then you must not watch LOST on ABC, where they’ve run ads for The Hanso Foundation and Ajira Airways in the past
I don’t watch Lost, but now that you say that, I stand corrected. I remember seeing those ads. I suppose I should have said “in-game viral website for a film.”