2012: Viral Commercial Brings Mainstream Attention Nick Butler, August 26, 2009September 9, 2009 I was watching Ghost Hunters when an commercial for TheIHC.com came up. I was quite surprised, to say the least. It’s very well done, the only thing I have against it is the fact they flash Colombia and the “FILM NOT YET RATED” logos, but it’s only for a few seconds.It appeared a few days ago, but this is the first I’ve seen it. I’m guessing with the success that the District 9 viral had, Sony has invested more money into viral techniques.This is the first time I’ve ever seen a commercial for a in-game viral website, so Sony is taking a big leap as well as a big risk. But, they link all the websites together, so the new “players” will know right away it was for 2012.Advocate for Scott Caldwell in the race for post-2012 world leader!Follow 2012 on MovieViral.com and on our forum. News Viral Marketing 2012
Abraham Lincoln Is Now On Twitter February 11, 2011It’s not often that you see a serious film test out the viral marketing landscape, so this is a nice treat. Lionsgate and Roadside Attractions have started up a special character Twitter account for Robert Redford’s The Conspirator. This isn’t just any character, though; It’s President Abraham Lincoln. Read More
The Buzz: Star Trek 2, The Wachowskis, The Dark Knight Rises, and More! September 7, 2012The Buzz is a feature in which we round up the Top 3 most-buzzed-about movie/TV stories of the week (in more-or-less chronological order). Why go through pages of blogs just to find out what everyone is talking about? We’ve got it all right here in The Buzz. Read More
Right Turn You Must: Yoda’s TomTom Recording Session July 27, 2010The latest in TomTom’s clever viral videos promoting their new line of Star Wars voices for GPS devices has hit the web. This time, it is Master Yoda himself who went into the studio to record his lines. Like Darth Vader before him, the process was less than smooth, but… Read More
“This is the first time I’ve ever seen a commercial for a in-game viral website…” then you must not watch LOST on ABC, where they’ve run ads for The Hanso Foundation and Ajira Airways in the past
I don’t watch Lost, but now that you say that, I stand corrected. I remember seeing those ads. I suppose I should have said “in-game viral website for a film.”