Gentlemen Broncos Goes Viral Alex Gerage, September 2, 2009 Fellow viral fans, we have a new campaign to follow…Gentlemen Broncos! The third film from Napoleon Dynamite director Jared Hess, Gentlemen Broncos tells the story of a high school writer who submits an original work to a contest only to later discover it has been plagiarized by famous writer Ronald Chevalier (Think Uncle Rico with books). Fox Searchlight has posted three viral websites, all centered on Dr. Ronald Chevalier. Played by Flight of the Concords star Jermaine Clement, it looks like Dr. Chevalier is being marketed as the main attraction. Here’s a rundown of the viral campaign:I would suggest going to Dr. Chevalier’s homepage first because it gives background information necessary to grasp both the viral and the film. His main page has viral videos on his written works, a biography, and photographs. In addition, if you submit your information at his contact page, you will join his mailing list. This also appears to be the central hub for news about the other viral sites, so if you only go to one page, make sure this is it.The next viral gives visitors the chance to “Enter the Mind of Ronald Chevalier.” Set up a webcam and print out a “marker” and your minds will be “joined as one.” What exactly does that mean? It’s hard to explain. In all honesty, this is one of the more bizarre viral sites I’ve seen, and you’ll be best served by checking out the page for yourself. Finally, the most recent viral is another Chevalier site that asks visitors to submit “SciFaiKus.” The contest is an attempt to combine the character’s science fiction background with his “expertise” in all things poetry and literature (as evidenced in the trailer). Need motivation to write a solid haiku? The best three entries will be read by Dr. Chevalier himself at the film’s world premiere on September 24th.And as is almost always the case these days, Twitter is involved! You can follow Ronald Chevalier at @ronaldchevalier. So what does everything think? Did you even know this film was coming out? I suppose if you’ve seen the Frankie Muniz epic Big Fat Liar, the film’s premise is nothing new, but I’m sure Hess will inject enough offbeat comedy to keep it original (if you call three movies with the exact same tone and comedy original). Considering this, while it’s not the most interesting viral I’ve experienced, I give them credit for originality thus far. Leave your comments below! Viral Marketing Gentlemen Broncos
Warner Bros. and Legendary Pictures Announce Batman Tumbler Tour! May 10, 2012May 10, 2012Have you ever wanted to sit in the cockpit of Batman’s armored vehicle, the Tumbler? How about tear down the streets of Gotham on the Bat-Pod? You probably won’t be able to do either of those, but you’ll get to see both vehicles up close! Today, Warner Bros. and Legendary… Read More
Salt: Day X Exists Mission 3 Now Live June 2, 2010As we previously reported, Columbia Picture’s Salt, starring Angelina Jolie, has an interactive story you can participate in at their official website. Every week there is a new mission, and last week Salt needed you to take photos of an exchange between Day X operatives so that the agency could… Read More
VVRU: Super Bowl Edition February 6, 2012February 6, 2012So yesterday was the Big Game. No matter if you love football or loathe it, the best part of every Super Bowl is the commercials. And every year, some of those commercials hit it out of the park and some just fizzle. Last night was no exception. We’ve put together…Pages: 1 2 3 Read More