2012: News We Can Use? Scott Caldwell, September 11, 2009September 11, 2009 A while back, I mentioned that was there a possibility of more viral sites based on the 2012 campaign. This being from the pyramids that were given to those who completed the leadership testing. Well, not to toot my own horn, but…… TOOT!Charlie Frost tweeted as well as posted an update on his blog, ThisIsTheEnd.com. It seems as if there a new site up that has been posting a couple articles in the area of 2012 news.News Done Right is mentioned by Mr. Frost as being “on the ball”. Well, three articles do not really put them on top of their game, but I have a feeling this will bring us answers in regards to the mentioned codecs from my previous article. You can also get the breakdown of all 10 codecs on Charlie’s blog.Now it’s been pointed out in the forum (here) that this site does not have the usual look to the “experience” links that Sony gives us on all of the other viral sites. This however could be that most viral campaigns have that one site that doesn’t really fit the lineup like D-9’s MathsfromOuterSpace or Cloverfield’s Missing Teddy Hansen. We did check into it, and it is in fact owned by Sony Pictures so one can hope that this will bring us more pieces.So we can add this to the ongoing list of viral sites, along with the phone number hack we listed last week. There have since been a few more messages left for Dr. Ulfert. Take a listen when you have a chance. One gentlemen seems a little scared. I wonder why.What do you think, a new site for updates, or just filler? Let us know what you think. 2012 opens November 13th in the US. Viral Marketing 2012CloverfieldDistrict 9
The Boondock Saints: LIVE! DVD Release Party March 9, 2010March 9, 2010As you know, we have spent some pretty decent coverage on both, The Boondock Saints, as well as it’s sequel, All Saints Day, for their concentration on it’s word of mouth in efforts to get both films wherever it can. It’s done such a terrific job, well, the FANS have… Read More
Don’t Just Watch TV, Interact with TV! NBC Goes “Live”! April 17, 2011April 18, 2011Last month, NBC began testing a new feature that would allow viewers to interact with other viewers during the shows they were watching. You could play trivia games, vote in polls and more during a live broadcast of The Office, The Celebrity Apprentice or The Biggest Loser. NBC has officially… Read More
‘The Bourne Legacy’ Viral Has You In Their Sights July 16, 2012July 18, 2012The Bourne Legacy is Universal Pictures’ so-called sequel/reboot to the Bourne franchise. It continues the Bourne legacy (sequel part) and uses new chracters (reboot part). Now you may have heard of a little convention they hold in San Diego called the San Diego Comic-Con. Well Universal had a little viral… Read More