2012: News We Can Use? Scott Caldwell, September 11, 2009September 11, 2009 A while back, I mentioned that was there a possibility of more viral sites based on the 2012 campaign. This being from the pyramids that were given to those who completed the leadership testing. Well, not to toot my own horn, but…… TOOT!Charlie Frost tweeted as well as posted an update on his blog, ThisIsTheEnd.com. It seems as if there a new site up that has been posting a couple articles in the area of 2012 news.News Done Right is mentioned by Mr. Frost as being “on the ball”. Well, three articles do not really put them on top of their game, but I have a feeling this will bring us answers in regards to the mentioned codecs from my previous article. You can also get the breakdown of all 10 codecs on Charlie’s blog.Now it’s been pointed out in the forum (here) that this site does not have the usual look to the “experience” links that Sony gives us on all of the other viral sites. This however could be that most viral campaigns have that one site that doesn’t really fit the lineup like D-9’s MathsfromOuterSpace or Cloverfield’s Missing Teddy Hansen. We did check into it, and it is in fact owned by Sony Pictures so one can hope that this will bring us more pieces.So we can add this to the ongoing list of viral sites, along with the phone number hack we listed last week. There have since been a few more messages left for Dr. Ulfert. Take a listen when you have a chance. One gentlemen seems a little scared. I wonder why.What do you think, a new site for updates, or just filler? Let us know what you think. 2012 opens November 13th in the US. Viral Marketing 2012CloverfieldDistrict 9
Sherlock Holmes Viral Review December 30, 2009December 30, 2009Our review of the Sherlock Holmes viral comes from forum member Steve Kidd: Before I begin my viral review, I must warn those of you who have yet to see the recent Sherlock Holmes movie that this article contains minor spoilers. If you have yet to see the film, I… Read More
“Captain America” Continues Odd Promotional Campaign With Dunkin’ Donuts Partnership July 3, 2011A couple weeks back, we covered a Captain America: The First Avenger viral website, “Hunt the Red Skull,” that was launched in conjunction with the film’s promotional partnership with Wrigley’s chewing gum products. It appears Marvel has reached out further to eating establishments, and launched an even larger campaign with… Read More
What Is The #Super8Secret? June 2, 2011Briefly: While that may seem like a loaded question with such a secretive movie and viral campaign, a new viral website has popped up (via @Super8Movie) that asks just that. We have nothing to go on, so check out Super8Secret.com and give us your best guess on what this is… Read More