2012: News We Can Use? Scott Caldwell, September 11, 2009September 11, 2009 A while back, I mentioned that was there a possibility of more viral sites based on the 2012 campaign. This being from the pyramids that were given to those who completed the leadership testing. Well, not to toot my own horn, but…… TOOT!Charlie Frost tweeted as well as posted an update on his blog, ThisIsTheEnd.com. It seems as if there a new site up that has been posting a couple articles in the area of 2012 news.News Done Right is mentioned by Mr. Frost as being “on the ball”. Well, three articles do not really put them on top of their game, but I have a feeling this will bring us answers in regards to the mentioned codecs from my previous article. You can also get the breakdown of all 10 codecs on Charlie’s blog.Now it’s been pointed out in the forum (here) that this site does not have the usual look to the “experience” links that Sony gives us on all of the other viral sites. This however could be that most viral campaigns have that one site that doesn’t really fit the lineup like D-9’s MathsfromOuterSpace or Cloverfield’s Missing Teddy Hansen. We did check into it, and it is in fact owned by Sony Pictures so one can hope that this will bring us more pieces.So we can add this to the ongoing list of viral sites, along with the phone number hack we listed last week. There have since been a few more messages left for Dr. Ulfert. Take a listen when you have a chance. One gentlemen seems a little scared. I wonder why.What do you think, a new site for updates, or just filler? Let us know what you think. 2012 opens November 13th in the US. Viral Marketing 2012CloverfieldDistrict 9
Tron Legacy: Theater Standees Use QR Codes August 29, 2010December 2, 2010We’ve been keeping tabs on talk that some of the Tron Legacy standees in movie theaters have QR codes alongside them. Now we have proof of at least one in Ohio, which leads to a cross-promotional website for that particular movie theater. It in, it says that Encom is sponsoring… Read More
“Apollo 18” T-Minus Checklist Revealed January 28, 2011On the 25th anniversary of the Challenger accident, we get the latest document image from the Apollo 18 viral campaign. the file is called “sa514”, and it is a T-Minus Checklist for a launch involving the Saturn V rocket SA-514, which according to real history, was the first of two… Read More
Black Swan Viral Website Has Secret Video, Plus Feathers Mailed Out November 5, 2010Darren Aronofsky’s Black Swan looks to be a pretty demented film (as is par for the course with the director). In it, Natalie Portman plays a ballerina trying out for ‘Swan Lake’ who starts to turn into a swan herself. A viral website debuted a few weeks ago, and now… Read More