2012: News We Can Use? Scott Caldwell, September 11, 2009September 11, 2009 A while back, I mentioned that was there a possibility of more viral sites based on the 2012 campaign. This being from the pyramids that were given to those who completed the leadership testing. Well, not to toot my own horn, but…… TOOT!Charlie Frost tweeted as well as posted an update on his blog, ThisIsTheEnd.com. It seems as if there a new site up that has been posting a couple articles in the area of 2012 news.News Done Right is mentioned by Mr. Frost as being “on the ball”. Well, three articles do not really put them on top of their game, but I have a feeling this will bring us answers in regards to the mentioned codecs from my previous article. You can also get the breakdown of all 10 codecs on Charlie’s blog.Now it’s been pointed out in the forum (here) that this site does not have the usual look to the “experience” links that Sony gives us on all of the other viral sites. This however could be that most viral campaigns have that one site that doesn’t really fit the lineup like D-9’s MathsfromOuterSpace or Cloverfield’s Missing Teddy Hansen. We did check into it, and it is in fact owned by Sony Pictures so one can hope that this will bring us more pieces.So we can add this to the ongoing list of viral sites, along with the phone number hack we listed last week. There have since been a few more messages left for Dr. Ulfert. Take a listen when you have a chance. One gentlemen seems a little scared. I wonder why.What do you think, a new site for updates, or just filler? Let us know what you think. 2012 opens November 13th in the US. Viral Marketing 2012CloverfieldDistrict 9
Holy Websites, Batman! – A Viral In The Making? July 13, 2010July 13, 2010Remember the “Experience” from Sony? The one that handed us the viral sites, as opposed to letting us find them? You know, the ones from District 9 and 2012? Well apparently there is a viral campaign in the making that has been found, way before it started. What it’s for… Read More
Mission Icefly Leads To Survival Code July 1, 2011Yesterday afternoon, Mission Icefly commenced. The activity was part of the Test Subjects Needed ARG from 42 Entertainment, and by all accounts is a marketing campaign for Wrigley’s new flavor of their 5 Gum brand. Those in denial or simply itching for a good ARG to follow participated in the… Read More
New District 9 Feature With More Clips July 29, 2009July 29, 2009Trailer Addict posted a new video for District 9 today, titled “First Look”. This is their description of the footage: Extended featurette for District 9 shows never before seen footage from the film while presenting interview with cast and crew. Preview explains the backstory to District 9 and the organization,… Read More