All Your O Belong to H.G. Wells! Iain Welford, September 21, 2009September 21, 2009 The Google mystery has been solved! In Google’s own bit of mysterious viral like antics, the online world has been discussing the meaning of the unusual appearance of UFO’s on Google’s homepage.First appearing on the 5th of September and crashing this site with the amount of traffic generated, Google showed a U.F.O. stealing an O form the iconic logo. The firm then used their twitter to alert us that “all your O belong to us”.The U.F.O. flew back onto their home page on the 15th, showing crop circles made by the flying saucer. They again twittered about the “phenomenon” with coordinates that related to Woodham road, here in the U.K.Well, some bright people have pieced the puzzle together and realised that Woodham road is right next to the original landing zone of the first U.F.O. in H.G. Wells “War of the Worlds,” a book that I wrote about in my first article, citing it as being responsible for first ever viral campaign, even if it was accidental.You’ll wake up today to a new Extra terrestrial themed Google logo, and if you click on it, you’ll find that it links to H.G. Wells 143th birthday which is today, 09/21/09. It’s a nice nod to one of the greatest Sci-Fi writers, and has certainly created a lot of buzz about its meaning. Plenty of conspiracy theories have been flying around since the first appearance.All I have to say is well done Google. What did you think about it all? Viral Marketing War of the Worlds
New ‘Limitless’ PSA March 3, 2011This week a new 20 second spot has shown up online for Limitless, the film about a miracle drug that changes Bradley Cooper’s character into the perfect version of himself, but at a high cost. The ad mimics the 1980s “This is Your Brain On Drugs” commercials, and falls in… Read More
Hitchcock PSA Warns Against Using Cell Phones in Theaters October 15, 2012October 15, 2012Anthony Hopkins plays the legendary director Alfred Hitchcock in the biopic Hitchcock, which has a limited theatrical release on November 23rd. Hopkins takes on the character again in a theater PSA that warns that nothing is scarier than using your cell phone during a movie. Check out the PSA (ironically… Read More
Sherlock: Modern Day Viral Is Afoot July 31, 2010March 20, 2013One of the things that made me laugh (a lot) were the comments about the viral campaign for Sherlock Holmes, and the fact that the internet did not exist back then, and the fact that they used the internet to promote the viral. We all know that Sherlock Holmes’ was… Read More