All Your O Belong to H.G. Wells! Iain Welford, September 21, 2009September 21, 2009 The Google mystery has been solved! In Google’s own bit of mysterious viral like antics, the online world has been discussing the meaning of the unusual appearance of UFO’s on Google’s homepage.First appearing on the 5th of September and crashing this site with the amount of traffic generated, Google showed a U.F.O. stealing an O form the iconic logo. The firm then used their twitter to alert us that “all your O belong to us”.The U.F.O. flew back onto their home page on the 15th, showing crop circles made by the flying saucer. They again twittered about the “phenomenon” with coordinates that related to Woodham road, here in the U.K.Well, some bright people have pieced the puzzle together and realised that Woodham road is right next to the original landing zone of the first U.F.O. in H.G. Wells “War of the Worlds,” a book that I wrote about in my first article, citing it as being responsible for first ever viral campaign, even if it was accidental.You’ll wake up today to a new Extra terrestrial themed Google logo, and if you click on it, you’ll find that it links to H.G. Wells 143th birthday which is today, 09/21/09. It’s a nice nod to one of the greatest Sci-Fi writers, and has certainly created a lot of buzz about its meaning. Plenty of conspiracy theories have been flying around since the first appearance.All I have to say is well done Google. What did you think about it all? Viral Marketing War of the Worlds
iPhone 4: New Video Features, Commercial Directed By Academy Award Winner Sam Mendes June 7, 2010June 7, 2010Apple Inc. has a storied history of using accomplished directors for their commercials. They usually reserve the effort for big changes or campaigns, and their latest is no different. The Cupertino-based computer company has tapped Oscar winner Sam Mendes (American Beauty) to direct a commercial for the iPhone 4, announced… Read More
“Castle” Unveils Blog For Newlywed Characters January 13, 2012January 18, 2012Wedding websites seem to be the popular go-to viral marketing for television shows. NBC’s Parks and Recreation and The Office (twice) have both had them, and now ABC’s Castle joins the fray. Learn the details after the break. Read More
Cars Gone Viral February 13, 2010February 13, 2010What happens when you can’t show something in a commercial, even though you know your customers do exactly this, because it’s illegal? Don’t make a commercial…..make a film! That’s exactly what BMW did with it’s great series of shorts for its line of cars in order to show just how… Read More