Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

The Dharma Initiative Wins an Emmy!

Dan Koelsch, September 21, 2009September 21, 2009

As most of you know, the Emmys aired live last night, and the show hogged the ratings as usual. Usually, this year included, I just skip the awards and check out the big winners later that night or the next day. However, there was one category that caught my eye this year: An award for television viral marketing/content.


Emmy



The non-fiction and fiction subsets of the Primetime Emmy Award for Outstanding Creative Achievement in Interactive Media seem to be a new category. The Emmys already have an Interactive Media Awards ceremony, but apparently they finally wanted to bring the fun to the main event. Here are the nominees and the winners:


Fiction:
The 30 Rock Digital Experience, NBC.com
The Dharma Initiative, ABC.com (Winner)
The Office Digital Experience, NBC.com


Non-Fiction:
Top Chef, Bravo Digital Media
The Late Night with Jimmy Fallon Digital Experience, NBC.com (Winner)
The Saturday Night Live Digital Experience, NBC.com


Not many in contention, but the Emmy’s Interactive Media Peer Group is looking to have more nominees in the coming years. Even without following the others, the LOST’s win for their Dharma Initiative viral seems like an obvious choice. I didn’t even know Top Chef was doing anything online, so I thought SNL would win, but I know Jimmy Fallon’s pre-debut online presence was felt heavily in the industry.


Dharma



So, the question is, what does this all mean to us in the viral community? Well, for one, it means that viral content is finally getting noticed, as it should, since many shows rely on it to appease loyal fans and enhance their story-telling. Viral content is already growing in the film industry, but these new awards could mean we’ll see it grow in the television industry as well. Networks have rarely used viral marketing because there are so many shows, and who knows how long they will last, if at all? Viral campaigns for films usually make more sense, since it’s all about the build up to that opening weekend. Hopefully this will change that trend.


Go to Emmys.tv for a full list of the Emmy winners this year. Also, for fellow Dr. Horrible fans, the evil character hacked into the Emmys, and you can watch the hilarity right here:





Dr. Horrible’s Sing-a-Long Blog won the Emmy in the unique category of Outstanding Special Class Programs. The TV program-length web video was a smash hit online and gained quite a cult following. A sequel is in the works.

Viral Marketing Dr. HorribleLOST

Post navigation

Previous post
Next post

Related Posts

5 SHELLS: Viral with Benefits

May 27, 2010May 27, 2010

One thing you have heard us talk about, over and over again, is word of mouth viral. You have the kinds of The Boondock Saints where the fan reigns supreme, and you have kinds like Paranormal Activity where you just HAVE to know what the hell is going on. Now,…

Read More

Super 8: More Theories From The Trailer

March 16, 2011

Since we’ve seen the first feature length trailer for J.J. Abrams’ Super 8 (which is now available in HD on Apple.com), the internetz have been hard at work dissecting it for any clues. We’ve shown you a few things we noticed, but now there are more theories regarding what we…

Read More

TRON: Legacy iPhone Application Unlocks Golden Ticket

July 23, 2010December 3, 2010

We recently told you about a free TRON: Legacy iPhone application that enjoys both multiplayer and single player game modes, but it may serve as another purpose now. We’ve received a press release from Disney informing us of a new “golden ticket” that can be picked up from the ComiTRON…

Read More

Comment

  1. Pingback: Flash Forward: Add Your Experience and Join The Mosaic | MovieViral.com

Comments are closed.

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



©2009-2025 MovieViral.com. The Sometimes Weekly Publishing Company.