2012: Soren Ulfert Has a New Blog and He’s Pissed!

For those following the 2012 viral campaign, you’ll know that Soren Ulfert was the Communications Director at the Institute for Human Continuity until last week. We all knew something was brewing when Ulfert “resigned” from the IHC, and we were right. After a few days of silence, Ulfert is back, and he’s mad as hell. He has a new blog and YouTube account, which have been created for him to set the record straight about his departure.


On both the blog and the one video on his YouTube page, Ulfert claims that Penn fired him out of the blue. In the video especially, Ulfert seems lost and insignificant outside the walls of the IHC. It wasn’t just a job to him, it was his calling in life, and now he doesn’t know what to do. He still seems to have a bit of hope for the IHC and humanity, as futile as it may be. Check out the video for yourself below:

Now that we have confirmation Ulfert was kicked out of the IHC, the question is why and what now? This viral is taking a turn for the better and plowing full steam ahead. We’ll of course update you as this story develops.


2012 opens nationwide in theaters on November 13th, 2009. For more information on the 2012 viral campaign and the film itself, check out our recently updated 2012 Page.