The Office: Jim & Pam’s Wedding Site and More! Dan Koelsch, September 22, 2009September 22, 2009 NBC’s hit TV show The Office is well known for being one of the modern pioneers of viral content in the television industry. The show’s webisodes have been a hit with it’s fans, some of the characters are on Twitter, and NBC’s page for The Office has always had additional content for the show. NBC has taken things a step further for the show’s six season premiere this Thursday. For those who follow the show, you know Jim and Pam are about to get married and we find out Pam’s pregnant in the fifth season finale. Well, yesterday, the wedding website for Jim and Pam went live, called HalpertBeesly.com. Wedding sites have become a lot more common in recent years thanks to technology, so it seems to be a logical choice for the smart, young couple. While the site is not finished yet (there are several “coming soon!” notices), you definitely get the idea. The layout is cute, and there seems to be a lot of potential for more content, including videos, photos, the guest list, and more. This is a season premiere, so NBC isn’t settling for just one new website to promote the show online. Erin Hannon, the new receptionist for Dunder Mifflin, now has a Twitter page, so be sure to follow her @IAmErinHannon. For those who don’t know, you can already follow Ryan Howard @veRY_ANgelic and Kelly Kapoor @IAmKellyFierce. Lastly, NBC has a billiards game on The Office page. Nothing crazy, but it’s a fun way to pass time at work! For those who can’t want until Thursday, here’s a deleted scene from the season premiere: The Office debuts it’s sixth season this Thursday, September 24th at 9/8c on NBC. Viral Marketing The Office
Oddly Timed “Captain America” Promotion Offers You A S.H.I.E.L.D. Badge For Free April 18, 2014So you saw Captain America: The Winter Soldier. You have been keeping up with Agents of S.H.I.E.L.D. You know the Marvel Cinematic Universe has been going through some pretty big changes lately. You might be a little perplexed then to learn about a promotion running now between Marvel and CafePress…. Read More
Battle: Los Angeles Viral Site Gets Its Own Posters August 2, 2010January 19, 2011Thanks to our partners at Fused Film, we have five new teaser posters for ReportThreats.org, the viral website for Battle: Los Angeles we told you about right before Comic-Con. The site is the haven of W.A.T.C.H. (Worldwide Assessment of Threats Concerning Humankind), which tracks alien threats. Check out the posters… Read More
“Real Steel” Starts a Viral Campaign March 15, 2011June 16, 2011Promotions for Walt Disney Pictures’ upcoming rock em’ sock em’ robots film Real Steel has been quiet as of late. Perhaps one of the reasons why is that rather than releasing clips or a new trailer the studio has gone forward with a viral marketing campaign. Marketing has started at… Read More