The Office: Jim & Pam’s Wedding Site and More! Dan Koelsch, September 22, 2009September 22, 2009 NBC’s hit TV show The Office is well known for being one of the modern pioneers of viral content in the television industry. The show’s webisodes have been a hit with it’s fans, some of the characters are on Twitter, and NBC’s page for The Office has always had additional content for the show. NBC has taken things a step further for the show’s six season premiere this Thursday. For those who follow the show, you know Jim and Pam are about to get married and we find out Pam’s pregnant in the fifth season finale. Well, yesterday, the wedding website for Jim and Pam went live, called HalpertBeesly.com. Wedding sites have become a lot more common in recent years thanks to technology, so it seems to be a logical choice for the smart, young couple. While the site is not finished yet (there are several “coming soon!” notices), you definitely get the idea. The layout is cute, and there seems to be a lot of potential for more content, including videos, photos, the guest list, and more. This is a season premiere, so NBC isn’t settling for just one new website to promote the show online. Erin Hannon, the new receptionist for Dunder Mifflin, now has a Twitter page, so be sure to follow her @IAmErinHannon. For those who don’t know, you can already follow Ryan Howard @veRY_ANgelic and Kelly Kapoor @IAmKellyFierce. Lastly, NBC has a billiards game on The Office page. Nothing crazy, but it’s a fun way to pass time at work! For those who can’t want until Thursday, here’s a deleted scene from the season premiere: The Office debuts it’s sixth season this Thursday, September 24th at 9/8c on NBC. Viral Marketing The Office
Super 8 Viral: Countdown, D. Morris, and Hidden Images in Bootleg Trailer May 9, 2010June 12, 2010On Friday we told you about the viral site called Scariest Thing I Ever Saw for J.J. Abrams’ new mysterious film Super 8. Thanks to some analysis from Unfiction and Super 8 News, we are able to put a few pieces of the puzzle together, at least to lead us… Read More
“Thor” Premiere To Be Broadcast Live Online, Hosted By Old Spice Guy April 28, 2011April 28, 2011How’s that for a headline? The summer truly kicks off next weekend with the release of Marvel’s Thor, and like all big films, Thor will have a red carpet US premiere featuring the stars of the film and celebrities. Unlike many films, this premiere will be broadcast live on the… Read More
Surrogates Viral Review September 29, 2009May 12, 2011As we reported yesterday, Surrogates opened this weekend to poor results, despite my glowing review. One of the points I brought up was how Disney/Touchstone Pictures dropped the ball in terms of marketing. Obviously the awareness of the film was low, and there are many things that contributed to that…. Read More