Surrogates Flops At Box Office Dan Koelsch, September 28, 2009 The official box office returns are in for the weekend, and it looks like there ain’t nothing like the real thing. Surrogates flopped with a three day pull of only $14.9 million, coming in second place behind Cloudy With a Chance of Meatballs, which pulled in $25 million in its second week. For a action film with a $80 million budget, that’s not good for Disney, who owns Touchstone Pictures, the studio behind the Bruce Willis film. Why the poor results? The critical reception of the film was harsh, with the film only earning a 38% fresh on Rotten Tomatoes. If you read my review, you’ll know I disagree with most of the critics, though I understand some of their points. The film is a bit moody and cliche, but I didn’t find those elements distracting enough for me not to enjoy the film. You could also blame the failure on people not really understanding the concept the film. When I told people I went to see Surrogates this weekend, almost everyone asked me, “Oh, yeah, what’s that about again?”, even though the trailers are pretty clear about the premise. Probably one of the biggest follies by Disney was it’s marketing of the film. The viral site ChooseYourSurrogate.com went nowhere, and public awareness for the film was very low, despite those creepy bus-stop posters (seen above) all over the place. I’ll have a complete review of the viral for Surrogates tomorrow. Hopefully this doesn’t mean Disney will stop trying to make interesting films like this. However, Michael Bay’s The Island flopped, and everyone came out of that OK. Why do you think Surrogates did so bad? News Surrogates
“TRON: Legacy” Director Joe Kosinski on Filming For IMAX December 15, 2010With Disney’s TRON: Legacy just a few days away from being released in theaters, you may be sick already of all the news this week. Well, hopefully you can stomach just a bit more, as we have an interview with director Joseph Kosinski explaining the 43-minutes of IMAX 3D differentiation… Read More
Ok Go Covers “The Muppets” Theme Song August 24, 2011August 24, 2011Yesterday marked the release of The Muppets’ Green Album. The album has a mix of contemporary bands covering famous songs that the Muppets have sung throughout the many years. Along with the release of the new album, Disney has debuted the new video for Muppet Show Theme Song by Ok… Read More
Watch 5 Minutes of Inception! July 9, 2010Christopher Nolan’s Inception may not come out in theaters for another week, but it’s already gotten great reviews, and its mysterious plot has generated plenty of buzz. Now you can see some of the film yourself thanks to a five minute segment of clips courtesy of Adictoalfilm. Take a look… Read More