2012: BE THERE!

Scott Caldwell,

Something big is going to happen..but what? Soren Ulfert’s blog is telling us where and when, just not what we can expect.

Two days before our… party… I’ll send my message out to you from 8am to noon. One day before I’ll transmit from 3pm to 6pm. For now, go to your location and keep your eyes open in the morning on Saturday and Monday, and in the afternoon on Sunday and Tuesday.

Apparently he is working with the “Theorist” from CorruptionTheory. He got in good graces with this person rather quick. Which again, leads me to believe, that the person behind the theories, is Adrian Helmsley.

Since there are a TON of locations, I will summarize the areas, and for the full list, you can go here. They have been posted by forum member sportzfrk99.

  • Atlanta
  • Boston
  • Chicago
  • Dallas
  • Houston
  • Los Angeles
  • Miami
  • Minneapolis
  • New York
  • Philadelphia
  • Phoenix
  • Sacramento
  • San Diego
  • San Francisco
  • Washington DC

These places are listed right down to the longitude and latitude. And, as much as I love me some viral, I don’t see myself driving three hours to “try” and find this. So, that’s where you, the reader, comes in. If you are in these areas, let us know what you see. Take pictures, record video, even scan any propaganda you may find. Anything you get will be listed here on MovieViral.


2012 is in theaters November 13th. For more information on the film and its viral campaign, check out our 2012 page.

Viral Marketing

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Comments (19)

  1. Go to these if you can.
    Bioshock 2 did this at coastal cities and left messages in bottles everywhere with posters and stuff in them.

  2. Went looking but no dice yet. I’m heading back again before noon and if I can’t spot it, then I’ll be out again tomorrow. And Monday.
    Has anyone found anything?

  3. Yeah, dj on unforum found a location in LA, a date and time, and a password:

    Meltdown Comics
    7522 Sunset Boulevard,
    Los Angeles CA 90046

    Date 10/5/09
    Time 1-3 pm

    Password 2012

  7. GO TO THE GAS STATIONS AND SEE IF THERE ARE MORE “PARTIES” TO GO TO!

    There is one more party at:
    840 Broadway, New York, NY 10003

    The place is called Forbidden Planet, another comic book store.

    It’s on Wednesday 10/7 from 1-3 PM as well. Password is 2012.

    IF YOU FIND ANYTHING AT THE COMIC BOOK STORE IN LA, PLEASE POST IT HERE!!!!!

  8. And DJ lives in Phoenix so he can’t make it to the LA drop. DOES ANYONE LIVE NEAR LOS ANGELES????

  10. I was hoping there would be more than just the two. But someone who went to a chicago location got the new york location at the gas station. That’s a friggin long distance. Doesn’t seem right to me.

  11. Yea Sony Dropped the ball on this one, glad there marketing department does not have a phone number. Me and them would have words.

  12. people went to the LA drop today, there was a coded message and drafting sketches of Project Naaczaal. I’m working on the letter as I type this, but it’s tedious because the decipher code changes EVERY WORD. I’ll post it when I’m done, unless someone beats me to it.

    Also they got a phone, and the drafting sketches printed out. And a card that says to not use the phone for personal use and a website

    http://www.aerospaceroboticscorp.com/

Comments are closed.