Wow, That Viral is Crazy! Scott Caldwell, October 2, 2009October 2, 2009 Actually, it’s pretty bland…only the title is “The Crazies”. But, it’s the start of hopefully a lot more to come. Just like the movie, we start out in a seemingly normal small town. But something goes wrong. Take a look at this trailer posted on Firstshowing: HD is available via Apple-Movie Trailers Welcome to Ogden Marsh, “The Friendliest Place on Earth”. So could this viral follow the premise of the film? Get us a sweet little site from Ogden Marsh, IA. Make us think of a nice town where everyone plays baseball and talks to each other. Where the farmers rise early and the children can be heard running in the park. But then, out of nowhere, maybe something will happen to this site. Just like those from the clip. Maybe the tractor on the page will turn on us. Maybe instead of stealing third, the little kid will steal your neck. We will definitely keep an eye on this site. It has the potential for something big. What better way to get viral than to have a virus? The remake of George Romero’s 1973 “The Crazies” is set for release on February 26th, 2010. Viral Marketing The Crazies
Heavy Rain Viral: Week 2 Report – The Investigation Continues! February 6, 2010February 6, 2010As promised, I’m back with a report of Week 2 of Sony’s Heavy Rain “Four Days Challenge” viral. I can now officially say that I’ll be covering the next few weeks of the event as well, so expect updates on this each week until it ends. After the disappointing end… Read More
Abraham Lincoln Is Now On Twitter February 11, 2011It’s not often that you see a serious film test out the viral marketing landscape, so this is a nice treat. Lionsgate and Roadside Attractions have started up a special character Twitter account for Robert Redford’s The Conspirator. This isn’t just any character, though; It’s President Abraham Lincoln. Read More
Sherlock: Modern Day Viral Is Afoot July 31, 2010March 20, 2013One of the things that made me laugh (a lot) were the comments about the viral campaign for Sherlock Holmes, and the fact that the internet did not exist back then, and the fact that they used the internet to promote the viral. We all know that Sherlock Holmes’ was… Read More