“Don’t Do Mech” Viral Marketing Campaign Tries To Curb Hi-Tech Drug Use Michael Lee, June 4, 2014June 5, 2014 Anti-drug use campaigns usually show some sort of graphic depiction of the consequences of illegal drug use, which ranges from health problems to jail time. We’ve all seen these kinds of ads before, but what if one was tailored for a viral marketing campaign.The Don’t Do Mech viral marketing campaign was recently launched to help promote Patrick Kalyn’s sci-fi short film Mech: Human Trials. The Wrap reports that the pitch was recently optioned to become a full-length feature over at at ScreenGems. Black List writer Mike Le and IAM Entertainment penned the script. Hit the jump to see the exciting viral video short and PSA after the jump.Don’t Do Mech – PSA from Patrick Kalyn on Vimeo.Best known for his VFX work on Avatar and District 9, Kalyn wrote, directed and produced the short film “Mech” and handled all of the visual effects for the project.The Don’t Do Mech viral marketing campaign comes complete with social media accounts, videos, and even a faux website that has a PSA urging people not to do mech. The website has a mission statement, drug info, and contact information like an office address, a hotline [(800) 437-MECH], and e-mail address.While the short has yet to be produced into a full-length feature, Kalyn’s five minute short is available for everyone to see over at Vimeo.MECH: HUMAN TRIALS from Patrick Kalyn on Vimeo.Here is a brief synopsis of the film:After a serious accident, a man is introduced to a designer street drug promising to restore his ravaged body. Desperate to mend himself, he becomes consumed by the drug – only to discover it is threatening his humanity.We’ll be sure to keep you posted should there be any updates to Mech’s viral marketing campaign. ARGs & Campaigns Viral Marketing Viral News Viral Videos IAM EntertainmentMech: Human TrailsMike LePatrick KalynScreenGems
ABC’s Castle Incorporates ARG Into Season Finale May 23, 2010May 24, 2010While everyone’s attention is seemingly focused on the upcoming series finale of LOST, another ABC show keenly incorporated an alternate reality game into the plot of their season finale. Over at her Giant Mice blog, ARG pro Brooke Thompson pointed out that the recent season two finale of ABC’s Castle… Read More
The Abomination Featured in “Agents of S.H.I.E.L.D.” Viral Video May 9, 2013May 9, 2013A video is making the rounds today online, and is apparently be promoting Marvel’s new television show Agents of SHIELD (which is expected to have a full season pick up tomorrow). The 7 second clip seems to show events from a previous Marvel Studios film. Check it out after the… Read More
New Lady Gaga Music Video Influenced by Quentin Tarantino and Others March 13, 2010Singer Lady Gaga is known for having a unique style when it comes to everything from fashion to music videos. Her latest video for the song “Telephone”, which features Beyonce, is no exception. It’s more like a confusing, psychedelic short film than a music video, and it takes cues from… Read More