“Don’t Do Mech” Viral Marketing Campaign Tries To Curb Hi-Tech Drug Use Michael Lee, June 4, 2014June 5, 2014 Anti-drug use campaigns usually show some sort of graphic depiction of the consequences of illegal drug use, which ranges from health problems to jail time. We’ve all seen these kinds of ads before, but what if one was tailored for a viral marketing campaign.The Don’t Do Mech viral marketing campaign was recently launched to help promote Patrick Kalyn’s sci-fi short film Mech: Human Trials. The Wrap reports that the pitch was recently optioned to become a full-length feature over at at ScreenGems. Black List writer Mike Le and IAM Entertainment penned the script. Hit the jump to see the exciting viral video short and PSA after the jump.Don’t Do Mech – PSA from Patrick Kalyn on Vimeo.Best known for his VFX work on Avatar and District 9, Kalyn wrote, directed and produced the short film “Mech” and handled all of the visual effects for the project.The Don’t Do Mech viral marketing campaign comes complete with social media accounts, videos, and even a faux website that has a PSA urging people not to do mech. The website has a mission statement, drug info, and contact information like an office address, a hotline [(800) 437-MECH], and e-mail address.While the short has yet to be produced into a full-length feature, Kalyn’s five minute short is available for everyone to see over at Vimeo.MECH: HUMAN TRIALS from Patrick Kalyn on Vimeo.Here is a brief synopsis of the film:After a serious accident, a man is introduced to a designer street drug promising to restore his ravaged body. Desperate to mend himself, he becomes consumed by the drug – only to discover it is threatening his humanity.We’ll be sure to keep you posted should there be any updates to Mech’s viral marketing campaign. ARGs & Campaigns Viral Marketing Viral News Viral Videos IAM EntertainmentMech: Human TrailsMike LePatrick KalynScreenGems
Strange Interactive Site For Park Chan-wook’s ‘Stoker’ Lets You Read Letters To India November 29, 2012November 30, 2012We’ve posted a trailer for Park Chan-wook English language debut Stoker earlier this year. There were subtle hints of Alfred Hitchcock and Brian Del Palma woven into the fabric of this psychological thriller. Now a new interactive site welcomes you into the world of the movie. Hit the jump to… Read More
“Django Unchained” Mini Game Lets You Play As Bounty Hunter Dr. King Schultz November 30, 2012November 30, 2012Before there was Dog the Bounty Hunter – whose reality show ruined the fascination of being a bounty hunter – there were bounty hunters in Western and Star Wars films. Boba Fett immediately comes to mind when you are thinking of a bounty hunter every dreams of becoming. But the… Read More
New District 9 Feature With More Clips July 29, 2009July 29, 2009Trailer Addict posted a new video for District 9 today, titled “First Look”. This is their description of the footage: Extended featurette for District 9 shows never before seen footage from the film while presenting interview with cast and crew. Preview explains the backstory to District 9 and the organization,… Read More