Join the “Community” and Enroll at Greendale College Alex Gerage, October 6, 2009October 6, 2009 My favorite new show of this fall is NBC’s “Community.” Starring the affable Joel McHale and Chevy Chase, the comedy surrounds the happenings at a community college, and the eclectic range of students and professors who attend it. Continuing the precedent set by “The Office” and “Parks and Recreation,” NBC has created a viral website for “Community” based on the show’s setting: Greendale Community College. The official Greendale website is accurately designed to reflect a real world community college. It’s not flashy or particularly deep with information, but does have some interesting tidbits for fans of the show. There are a series of student films in the “A/V Department” of the site, including “Six Candles,” which is central to the show’s last episode. There is also a page devoted to the school library, a section devoted to the variety of professors on campus, and what appears to be a weekly newsletter. Again, all have proved to be noteworthy in the series up until now. My biggest qualm with the page though is an opportunity missed with the “Admissions” section. It would have been easy and worthwhile to allow fans to “apply” to the school in exchange for email updates or access to further content. Instead, the site explains that we are already accepted to the college simply by visiting the website. Regardless, I give NBC credit for developing a viral that’s strongly immersed within the show’s narrative. Nearly every component of the viral site, although not explicitly stated (which is the point), has a connection with one of the episodes thus far. This should make fans of the series excited to visit the page and see Greendale for themselves. If you listened to our latest ViralCast or have been following the site updates, you’ll realize that television studios have committed to going viral with many shows, especially new shows. While this might appear risky, I think the move will pay dividends in the long run. These viral sites will build and maintain a fan base, generate positive word of mouth, and provide an ideal channel to post content. In the case of “Community,” I hope this world can continue to develop, and we haven’t seen the last of Greendale Community College. Viral Marketing Community
Super 8 Viral: New Print Out Could Lead To Another Chat December 14, 2010December 14, 2010The STIES website has yet another new printout, this time revealing a book that references the ID badges we saw before. Mysterio’s response to the book is to have another chat, but when exactly will it be? The Super 8 viral wages on. Read More
“H+ The Digital Series” Has Viral Website and Videos August 15, 2012August 15, 2012Last week, the highly anticipated H+ The Digital Series debuted online to a favorable response. The web series is about a future where an implant hooks your brain up to the Internet 24/7. The company behind the technology has a website, and there are some in-world videos as well. Take… Read More
New Iron Man 2 Poster and a Clue! December 10, 2009December 10, 2009Finally! The wait is over and it’s kicking off! Whilst everybody is drooling over the new Whiplash poster which you can see below, SuperHeroHype have produced a far more mysterious picture. It seems that Paramount has sent the guys at SuperHeroHype a picture of an article that appears to be… Read More
We like your suggestion for the admission section. NBC has only started with the site, but hopefully they will add that feature. Community TV show fansite.