Join the “Community” and Enroll at Greendale College Alex Gerage, October 6, 2009October 6, 2009 My favorite new show of this fall is NBC’s “Community.” Starring the affable Joel McHale and Chevy Chase, the comedy surrounds the happenings at a community college, and the eclectic range of students and professors who attend it. Continuing the precedent set by “The Office” and “Parks and Recreation,” NBC has created a viral website for “Community” based on the show’s setting: Greendale Community College. The official Greendale website is accurately designed to reflect a real world community college. It’s not flashy or particularly deep with information, but does have some interesting tidbits for fans of the show. There are a series of student films in the “A/V Department” of the site, including “Six Candles,” which is central to the show’s last episode. There is also a page devoted to the school library, a section devoted to the variety of professors on campus, and what appears to be a weekly newsletter. Again, all have proved to be noteworthy in the series up until now. My biggest qualm with the page though is an opportunity missed with the “Admissions” section. It would have been easy and worthwhile to allow fans to “apply” to the school in exchange for email updates or access to further content. Instead, the site explains that we are already accepted to the college simply by visiting the website. Regardless, I give NBC credit for developing a viral that’s strongly immersed within the show’s narrative. Nearly every component of the viral site, although not explicitly stated (which is the point), has a connection with one of the episodes thus far. This should make fans of the series excited to visit the page and see Greendale for themselves. If you listened to our latest ViralCast or have been following the site updates, you’ll realize that television studios have committed to going viral with many shows, especially new shows. While this might appear risky, I think the move will pay dividends in the long run. These viral sites will build and maintain a fan base, generate positive word of mouth, and provide an ideal channel to post content. In the case of “Community,” I hope this world can continue to develop, and we haven’t seen the last of Greendale Community College. Viral Marketing Community
New Picture of Wikus from District 9 July 22, 2009Sony Pictures has released a new picture of Wikus (played by Sharlto Copley) from District 9: Initial reactions from the forum seem to be that his ‘weapon’ is an alien spray-type of thing, a flamethrower, or both. Forum member and staff writer Scott points out that the canister on top… Read More
HitRECord Kicks Off Tour and Makes Big Announcement November 14, 2012Editor’s Note: hitRECord is an online collaborative production company founded by actor Joseph Gordon-Levitt. The following is a review by friend of the site Jackie Tuttle of the first night of the organization’s “On the Road” Fall tour. I will not kick a fan girl in the shins… I will… Read More
Jimmy Kimmel’s “Movie: The Movie” Is the Most Epic Movie Ever February 27, 2012February 27, 2012On Sunday night, Jimmy Kimmel hosted Jimmy Kimmel Live: After the Academy Awards, and on the show he premiered the trailer for his epic film, Movie: The Movie. The 8 minute long trailer features almost every actor and actress in Hollywood, and even gets a few cameos from directors J.J…. Read More
We like your suggestion for the admission section. NBC has only started with the site, but hopefully they will add that feature. Community TV show fansite.