Castle: “Heat Wave”, the Novel From the Series, is Now Available Dan Koelsch, October 15, 2009October 15, 2009 Even we at MovieViral miss good viral news sometimes, and this is one that I am personally upset about not knowing. ABC’s hit show Castle is about a well-renown writer of detective novels (played to perfection by Nathan Fillion) who follows around a real detective (portrayed by Stana Katic) who is his next novel series subject, whether she likes it or not. The first novel, Heat Wave (the character’s name is Nikki Heat) was shown being released during the season two premiere this September. I am a big fan of the show, so I’ve always wanted to read one of Castle’s novels. It looks like ABC read my mind, because on September 29, Heat Wave, published by Hyperion, was released in bookstores. I have yet to pick up a copy myself, but I will surely will soon, especially if it stays at eleven bucks on Amazon. The real author of book has yet to be revealed, so if you feel skittish about dropping the dough for the bestselling novel, you’re in luck. ABC is releasing the first half of the book by chapter in weekly segments, so you can read quite a bit before you decide to buy it. Check it out for yourself and let us know what you think. Castle airs on Mondays on ABC at 10/9c. Castle: The Complete First Season is now available on DVD. Viral Marketing Castle
Marvel’s “The Avengers” Makes Advertising Push With New Poster and Trailer February 29, 2012February 29, 2012What might be this summer’s biggest blockbuster, Marvel’s The Avengers, opens in just over 2 months, but the marketing push has been limited considering it’s scope (and budget). Now, we finally have a non-teaser theatrical poster (released yesterday) and a trailer (released this morning) that shows off a lot more… Read More
Law Abiding Citizen: Trailer Mash-Up Contest October 8, 2009What happens when you take a highly anticipated film, smash it into tiny pieces, and then let YOU, the viewer, put it all back together again? YOU GET A CHANCE TO WIN SOME GREAT STUFF! IGN and Overture Films are allowing you the chance to make your trailer for Law… Read More
‘Hunger Games: Mockingjay – Part I’ Reveals Latest Viral Marketing Strategy District Voices October 21, 2014October 21, 2014What Lionsgate has done with the viral marketing for The Hunger Games franchise is brilliant. So far fans have been able to register as citizens of districts, take part in Capitol Couture, and they can become a part of a revolution. They’ve revealed some viral marketing hints for The Hunger… Read More