‘The Virginity Hit’ Billboards Cause Controversy Dan Koelsch, September 1, 2010 A few weeks ago, we told you about the toll free number used to promote the Will Ferrell produced comedy The Virginity Hit. Now the number is being advertised through billboards, and it is causing quite a stir. Get the details after the break. The billboards, which have been found in major cities around the country, ask “Still A Virgin? For Help, Call 888-742-4335”. Of course, this is going to get politicians, Christians, and parents upset without even caring what the signs are really for, so many have demanded the billboards’ removal. As we always say, this is one of the downsides of viral marketing. Many people mistake it for being real (Sony’s 2012) or something its not (Adult Swim’s Boston fiasco). According to Deadline, the phone number has been called 70,000 times in five days. What do you think? Is the billboard inappropiate, even as a film advertisement? The Sony Pictures film, about three teenagers who go on an adventure to help their virgin friend pop his cherry, opens in theaters on September 10th. Viral Marketing BillboardSony PicturesThe Virginity Hit
ARGs & Campaigns Check Out This Coffee Table Portfolio For A&E’s “Bag of Bones” November 26, 2011A few weeks ago we told you about a viral campaign for A&E’s upcoming two-part miniseries “Bag of Bones,” based on the Stephen King bestselling novel. Since we published that story, we received a very interesting and high-quality coffee table book with photos from the Dark Score Stories website. The… Read More
Latest Star Wars-Adidas Promo Gives You Control of the Death Star June 30, 2010Adidas has released another viral promotion for their Star Wars line of Adidas Originals. Many of you will remember the deftly made ‘Star Wars Cantina 2010’ video released earlier in the month, which seamlessly placed several of today’s biggest celebrities in the classic scene. The shoe company’s latest viral activity… Read More
Watch Buried While Buried! August 25, 2010If you love Ryan Reynolds and tight spaces, this contest is for you. Fantastic Fest, the annual genre film festival held in Austin, Texas, is coming up this September, and you can walk the red carpet opening night if you are chosen to watch Lionsgate’s Buried while actually buried underground…. Read More