‘The Virginity Hit’ Billboards Cause Controversy Dan Koelsch, September 1, 2010 A few weeks ago, we told you about the toll free number used to promote the Will Ferrell produced comedy The Virginity Hit. Now the number is being advertised through billboards, and it is causing quite a stir. Get the details after the break. The billboards, which have been found in major cities around the country, ask “Still A Virgin? For Help, Call 888-742-4335”. Of course, this is going to get politicians, Christians, and parents upset without even caring what the signs are really for, so many have demanded the billboards’ removal. As we always say, this is one of the downsides of viral marketing. Many people mistake it for being real (Sony’s 2012) or something its not (Adult Swim’s Boston fiasco). According to Deadline, the phone number has been called 70,000 times in five days. What do you think? Is the billboard inappropiate, even as a film advertisement? The Sony Pictures film, about three teenagers who go on an adventure to help their virgin friend pop his cherry, opens in theaters on September 10th. Viral Marketing BillboardSony PicturesThe Virginity Hit
Twitter “Earlybird” Offers Free Ticket To Sorcerer’s Apprentice July 15, 2010Earlier this month, Twitter created a new account named “Earlybird“, which offers exclusive limited time deals, sneak-peeks, and other goodies. Yesterday, the Earlybird sung it’s first song, tweeting out information on how to get a free ticket to Disney’s latest film, The Sorcerer’s Apprentice . Read More
Comic-Con Facebook Post Teases A New “Predators” Project To Be Announced At Comic-Con July 15, 2013The last time we had a Predator movie on the big screen was Robert Rodriguez’s Predators which came out about 3 years ago. There was talk of a follow-up movie, but nothing ever came to fruition. With Comic-Con almost upon us, an interesting image has popped up online that could possibly… Read More
What If: Surrogates October 14, 2009January 23, 2010We followed the viral campaign for the Bruce Willis film Surrogates for months before it was released. Our first article in February reported the film’s first viral website, ChooseYourSurrogate.com had gone live, and on initial reactions the site looked very promising. In May, we all watched the trailer and the… Read More