‘The Virginity Hit’ Billboards Cause Controversy Dan Koelsch, September 1, 2010 A few weeks ago, we told you about the toll free number used to promote the Will Ferrell produced comedy The Virginity Hit. Now the number is being advertised through billboards, and it is causing quite a stir. Get the details after the break. The billboards, which have been found in major cities around the country, ask “Still A Virgin? For Help, Call 888-742-4335”. Of course, this is going to get politicians, Christians, and parents upset without even caring what the signs are really for, so many have demanded the billboards’ removal. As we always say, this is one of the downsides of viral marketing. Many people mistake it for being real (Sony’s 2012) or something its not (Adult Swim’s Boston fiasco). According to Deadline, the phone number has been called 70,000 times in five days. What do you think? Is the billboard inappropiate, even as a film advertisement? The Sony Pictures film, about three teenagers who go on an adventure to help their virgin friend pop his cherry, opens in theaters on September 10th. Viral Marketing BillboardSony PicturesThe Virginity Hit
Comic-Con: True Blood Comic Released July 22, 2010July 22, 2010For those lucky enough to be attending Comic-Con this week, head along to the IDW booth. There you’ll be able to get your hands on 2 limited edition copies of the new True Blood comic book that has been released to compliment the successful HBO TV show. Read More
Not Like Mike: The Jordan-Utah Flash Fiasco December 11, 2009In what may be the first major viral marketing event in the history of sports (at least to my knowledge), the NBA Developmental League’s Utah Flash is reaping the success (and failure) of an elaborate campaign. Ryan Corazza has the scoop at ESPN. Apparently, Flash flans were under the assumption they were… Read More
Viral Video Round-Up: Pocahontas Parody, Harry Potter Pole Dance, GLEE’s Super Bowl Ad, Silence is Golden, and Nooo! February 9, 2011Viral videos are like cattle. They are wild beasts that sometimes need to be rounded up to keep control. After the break see some of the most recent cattle grazing the Internets. Read More