Get Your Name Featured on the Paranormal Activity DVD Dan Koelsch, November 5, 2009November 5, 2009 As we reported before, the viral buzz of Paranormal Activity deserves credit for most of the film’s success. Paramount Pictures obviously realizes this, so they have found a simple yet effective way to thank the fans. By entering your name and some information, you can have your name in the credits of the Paranormal Activity DVD. Go to the film’s official website and click on the “Submit Your Name” button, or go to the submission page directly. I wasn’t a big fan of the film, but this is a really cool gesture on Paramount’s part. They understand how important the word of mouth was in just getting the film released wide, let alone making a crazy profit. Usually fans are rewarded with prizes and more info on the film, but to have your actual name be on the film itself is something I haven’t seen before. By adding your name, you’ll also get notified when the DVD is scheduled to release. Paranormal Activity is currently in theaters. Viral Marketing paranormal activity
Comic-Con: ‘2012’ Viral during Comic-Con ’09 July 17, 2009June 6, 2010Soren Ulfert, Communications Director a the Institution for Human Continuity, updated his Twitter saying: Will you be at Comic-Con? The IHC is running a special event to select a few IHC Ambassadors. Follow us @TheIHC for updates. This is the second confirmed viral that will take place during Comic-Con, the… Read More
ARGs & Campaigns Flynn Lives: End of Line For The “TRON: Legacy” Viral Campaign December 8, 2010October 18, 2011So you might be aware of this thing called TRON: Legacy that has been steamrolling its way through entertainment culture with resounding hype heard ‘round the world. You may not know just how deep the hype rabbit-hole goes, though. Today is the proof in the electroluminescent pudding: hundreds of people… Read More
“Prometheus” Viral Site Updates; Investors Can Now Register March 5, 2012March 21, 2012Last week, the web was buzzing about a viral video released by TED that appeared to be the beginning of a viral campaign for Ridley Scott’s Alien prequel, Prometheus. A website was also launched, Weyland Industries, that said anyone interested in becoming an investor would have the opportunity to do… Read More