Sherlock Holmes: Let 7-Eleven Be Your Watson Dan Koelsch, November 17, 2009 Warner Bros’s Sherlock Holmes is teaming up with 7-Eleven to not just bring you Holmes-themed Slurpees, but also to help you with the ARG. The stores are putting up banners and other point-of-purchase (POP) signs, along with using Holmes-ish taglines to promote their food. This is a pretty common practice, especially in the fast food industry. In fact, I just saw a Burger King commercial involving New Moon, which opens this week. What makes this co-op marketing interesting is that the store is actually involved in the viral campaign. Participating 7-Eleven stores will have “How Holmes Are You?” coffee cup sleeves that contain a clue and the Web address www.7-11.221B.sh, which is of course a microsite for the game we’re already playing. If you grab a cup of joe at 7-Eleven, check out the site and let us know what you find! Sherlock Holmes, directed by Guy Ritchie and starring Robert Downey Jr., opens Christmas Day. For more information on the viral campaign or the film itself, check out our Sherlock Holmes Page. (via Convenience Store News) Viral Marketing Sherlock Holmes
GKNOVA6: “Classified Announcement SOMD” – New Code! April 9, 2010April 10, 2010We posted an article a little earlier about the second transmission that appeared on GKNOVA6.com. The new video included a code that has since been deciphered as “Classified Announcement Sold,” however a commenter pointed out in our article it may very well be “Classified Announcement SOMD.” We have that classified… Read More
‘The Shaggy Man’ At “Repo Men” Screening, MovieViral On the Hunt March 18, 2010April 7, 2010Dan Koelsch, the Executive Editor of MovieViral.com, is currently attending a screening of Repo Men in Orange County, CA. While waiting in line, he was handed a map to find “The Shaggy Man.” The map contained a sequence of numbers and letters randomly spread out all across the Irvine Spectrum… Read More
Marketing For Disney’s “Tangled” Picks Up With Double Rainbow Parody September 8, 2010If Disney’s Tangled, an animated alternative tale of Rapunzel, has proved anything, it’s that Disney has a unique marketing department. So far it’s been all concept art and no new trailers (with actual scenes from the movie) or even tidbits of its musical numbers. Now, seemingly out of nowhere, they… Read More