Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

Sherlock Holmes: Let 7-Eleven Be Your Watson

Dan Koelsch, November 17, 2009

Warner Bros’s Sherlock Holmes is teaming up with 7-Eleven to not just bring you Holmes-themed Slurpees, but also to help you with the ARG. The stores are putting up banners and other point-of-purchase (POP) signs, along with using Holmes-ish taglines to promote their food. This is a pretty common practice, especially in the fast food industry. In fact, I just saw a Burger King commercial involving New Moon, which opens this week.


What makes this co-op marketing interesting is that the store is actually involved in the viral campaign. Participating 7-Eleven stores will have “How Holmes Are You?” coffee cup sleeves that contain a clue and the Web address www.7-11.221B.sh, which is of course a microsite for the game we’re already playing. If you grab a cup of joe at 7-Eleven, check out the site and let us know what you find!


Sherlock Holmes


Sherlock Holmes, directed by Guy Ritchie and starring Robert Downey Jr., opens Christmas Day. For more information on the viral campaign or the film itself, check out our Sherlock Holmes Page.



(via Convenience Store News)

Viral Marketing Sherlock Holmes

Post navigation

Previous post
Next post

Related Posts

Tron Legacy Officially To Return to Comic-Con

June 17, 2010

This is one we saw coming from a mile away, but it’s nice to get the official word. Disney is bringing back Tron Legacy to San Diego Comic-Con 2010, this time with a panel that promises surprise guests. Read the complete press release after the break.

Read More

Disney’s ‘Frozen’ Sing-Along Coming To Theaters

January 28, 2014

“I don’t know if I’m elated or gassy but I’m somewhere in that zone”, was definitely the reaction that I had when the news broke that Frozen was coming back to theaters in sing-along form. Many fans of Disney’s recent high grossing picture have gone over and over again to…

Read More
News

EXCLUSIVE: Nathan Fillion In Talks For Star Wars Episode 7

April 1, 2014April 2, 2014

  After some major sleuthing online and contact with an agent, MovieViral has an unofficial confirmation that Captain Mal himself may be in the process of signing on to the new Star Wars trilogy. Find out more info after the jump.

Read More

Comments (2)

  1. Sarah says:
    December 22, 2009 at 9:18 pm

    Type your message here…

  2. Sarah says:
    December 22, 2009 at 9:20 pm

    Idk lol

Comments are closed.

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



© 2009-2026 MovieViral.com. A Sometimes Weekly Company.