Sherlock Holmes: Let 7-Eleven Be Your Watson Dan Koelsch, November 17, 2009 Warner Bros’s Sherlock Holmes is teaming up with 7-Eleven to not just bring you Holmes-themed Slurpees, but also to help you with the ARG. The stores are putting up banners and other point-of-purchase (POP) signs, along with using Holmes-ish taglines to promote their food. This is a pretty common practice, especially in the fast food industry. In fact, I just saw a Burger King commercial involving New Moon, which opens this week. What makes this co-op marketing interesting is that the store is actually involved in the viral campaign. Participating 7-Eleven stores will have “How Holmes Are You?” coffee cup sleeves that contain a clue and the Web address www.7-11.221B.sh, which is of course a microsite for the game we’re already playing. If you grab a cup of joe at 7-Eleven, check out the site and let us know what you find! Sherlock Holmes, directed by Guy Ritchie and starring Robert Downey Jr., opens Christmas Day. For more information on the viral campaign or the film itself, check out our Sherlock Holmes Page. (via Convenience Store News) Viral Marketing Sherlock Holmes
Iron Man 2 Tidbits: Viral Video Could Become Trailer, Rochester Castle Projection, & Augmented Reality App April 23, 2010April 23, 2010As we get closer to May 7th, we’re going to see a lot more images, clips, and other news regarding Iron Man 2. This week has seen some viral-ish tidbits, including a viral video that director Jon Favreau really liked, an AC/DC and Iron Man 2 video projected on a… Read More
Submit Your Funny Roommate Story To Win Free Rent From ABC’s “Don’t Trust the B—- in Apt. 23” April 3, 2012April 3, 2012ABC’s new sitcom Don’t Trust the B—- in Apt. 23 debuts on April 11th, and to promote the new long-titled comedy, the network has taken to YouTube. By submitting your funny roommate story on the video website, you could win $5,000 to use towards rent or whatever else you want…. Read More
Pixar Announces Easter Egg Hunt On Disney Movies Anywhere Streaming Site April 16, 2014Pixar has a habit of hiding nifty little Easter Eggs in each of their films. Whether its nods to the classroom A113 or the Luxo Ball, or a tease of what’s to come, you’re more then likely to find some sort of Pixar related reference in each of these films…. Read More