Sherlock Holmes: Let 7-Eleven Be Your Watson Dan Koelsch, November 17, 2009 Warner Bros’s Sherlock Holmes is teaming up with 7-Eleven to not just bring you Holmes-themed Slurpees, but also to help you with the ARG. The stores are putting up banners and other point-of-purchase (POP) signs, along with using Holmes-ish taglines to promote their food. This is a pretty common practice, especially in the fast food industry. In fact, I just saw a Burger King commercial involving New Moon, which opens this week. What makes this co-op marketing interesting is that the store is actually involved in the viral campaign. Participating 7-Eleven stores will have “How Holmes Are You?” coffee cup sleeves that contain a clue and the Web address www.7-11.221B.sh, which is of course a microsite for the game we’re already playing. If you grab a cup of joe at 7-Eleven, check out the site and let us know what you find! Sherlock Holmes, directed by Guy Ritchie and starring Robert Downey Jr., opens Christmas Day. For more information on the viral campaign or the film itself, check out our Sherlock Holmes Page. (via Convenience Store News) Viral Marketing Sherlock Holmes
Viral Video: Montage of Slaps on Film January 26, 2011There’s nothing like a good slap, and the movies are one of the only places you can see it without feeling bad. So, Vulture has put together a montage of such slaps in film history, calling it “Glove, Actually”. Take a look after the break. Read More
Download ‘The Guest’ Soundtrack For Free This Weekend September 26, 2014September 26, 2014With The Guest hitting limited theaters this weekend, producers of the film is looking for a way to get the word out on the film’s release. And what better way to do some free marketing then to hand out a free soundtrack from the film. All you have to do… Read More
Viral Marketing Hipsters Compare Jeans not Cards in ‘American Psycho’ Inspired Viral Video January 21, 2014January 21, 2014This is almost too painfully purposefully ironic. The folks over at the creative agency Flickering Wall take on one of the best scene’s of the 2000’s cult classic ‘American Psycho’ in their ad video for Denham Jeans and ingeniously make business card obsessed yuppies into jean obsessed hipsters. Hit the… Read More