Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

Sherlock Holmes: Let 7-Eleven Be Your Watson

Dan Koelsch, November 17, 2009

Warner Bros’s Sherlock Holmes is teaming up with 7-Eleven to not just bring you Holmes-themed Slurpees, but also to help you with the ARG. The stores are putting up banners and other point-of-purchase (POP) signs, along with using Holmes-ish taglines to promote their food. This is a pretty common practice, especially in the fast food industry. In fact, I just saw a Burger King commercial involving New Moon, which opens this week.


What makes this co-op marketing interesting is that the store is actually involved in the viral campaign. Participating 7-Eleven stores will have “How Holmes Are You?” coffee cup sleeves that contain a clue and the Web address www.7-11.221B.sh, which is of course a microsite for the game we’re already playing. If you grab a cup of joe at 7-Eleven, check out the site and let us know what you find!


Sherlock Holmes


Sherlock Holmes, directed by Guy Ritchie and starring Robert Downey Jr., opens Christmas Day. For more information on the viral campaign or the film itself, check out our Sherlock Holmes Page.



(via Convenience Store News)

Viral Marketing Sherlock Holmes

Post navigation

Previous post
Next post

Related Posts

TRON: Legacy Behind the Scenes Footage and Online Games

November 22, 2010November 25, 2010

A few updates came across this weekend for TRON: Legacy. First, a 15 minute B-Roll from Collider (set to Daft Punk music, no less), and second, some online games have been added to TronGames.com (which is hosted by Disney). See it all after the break.

Read More

Watch “Transformers 4” Audition Tape From “Glee”

April 11, 2012

Last night, Fox’s hit show Glee returned from hiatus with Matt Bomer guest starring as Blaine Anderson’s brother Cooper. Cooper is the star of a hit commercial and trying to make the transition to bigger projects. After the estranged brothers have a heart-to-heart in song form, Blaine decides to help…

Read More

The Soapbox: Why Can’t Sony Do Anything Right?

June 17, 2009January 16, 2010

Sony, what is it with you and shoddy viral campaigns? You let a viral sit for half a year, send me free shit that I don’t want, made National Treasure for old people (Angles & Demons), and worst of all, you keep letting Roland Emmirich make movies. Seriously Sony, why…

Read More

Comments (2)

  1. Sarah says:
    December 22, 2009 at 9:18 pm

    Type your message here…

  2. Sarah says:
    December 22, 2009 at 9:20 pm

    Idk lol

Comments are closed.

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



©2009-2026 MovieViral.com. The Sometimes Weekly Publishing Company.