Sherlock Holmes: Let 7-Eleven Be Your Watson Dan Koelsch, November 17, 2009 Warner Bros’s Sherlock Holmes is teaming up with 7-Eleven to not just bring you Holmes-themed Slurpees, but also to help you with the ARG. The stores are putting up banners and other point-of-purchase (POP) signs, along with using Holmes-ish taglines to promote their food. This is a pretty common practice, especially in the fast food industry. In fact, I just saw a Burger King commercial involving New Moon, which opens this week. What makes this co-op marketing interesting is that the store is actually involved in the viral campaign. Participating 7-Eleven stores will have “How Holmes Are You?” coffee cup sleeves that contain a clue and the Web address www.7-11.221B.sh, which is of course a microsite for the game we’re already playing. If you grab a cup of joe at 7-Eleven, check out the site and let us know what you find! Sherlock Holmes, directed by Guy Ritchie and starring Robert Downey Jr., opens Christmas Day. For more information on the viral campaign or the film itself, check out our Sherlock Holmes Page. (via Convenience Store News) Viral Marketing Sherlock Holmes
Fan-Made “Hunger Games” ARG Launches June 14, 2011June 16, 2011A few days ago, we posted an article about what looked to be an official ARG for the upcoming film The Hunger Games, which comes out next year. We deleted the article after a Lionsgate rep told us that it was not official and possibly a scam to collect user… Read More
Watch Robocop Throw Out The First Pitch At A Detroit Tigers Game June 4, 2014June 4, 2014This week was to commemorate the unveiling of the Robocop statue that was built thanks to a Kickstarter launched by Imagination Station Detroit. But things did not go as scheduled. Originally Detroit was to celebrate Robocop day, a day that was completely dedicated to the iconic pop culture police officer… Read More
News “Sucker Punch” Featurette December 13, 2010December 13, 2010The folks over at Warner Brothers have just released a new featurette for Sucker Punch on Apple Trailers. The featurette details Emily Browning’s character Baby Doll and her stay at the mental institution. Although the featurette isn’t any different from previous ones, it does provide a few new brief clips…. Read More