Sherlock Holmes: Let 7-Eleven Be Your Watson Dan Koelsch, November 17, 2009 Warner Bros’s Sherlock Holmes is teaming up with 7-Eleven to not just bring you Holmes-themed Slurpees, but also to help you with the ARG. The stores are putting up banners and other point-of-purchase (POP) signs, along with using Holmes-ish taglines to promote their food. This is a pretty common practice, especially in the fast food industry. In fact, I just saw a Burger King commercial involving New Moon, which opens this week. What makes this co-op marketing interesting is that the store is actually involved in the viral campaign. Participating 7-Eleven stores will have “How Holmes Are You?” coffee cup sleeves that contain a clue and the Web address www.7-11.221B.sh, which is of course a microsite for the game we’re already playing. If you grab a cup of joe at 7-Eleven, check out the site and let us know what you find! Sherlock Holmes, directed by Guy Ritchie and starring Robert Downey Jr., opens Christmas Day. For more information on the viral campaign or the film itself, check out our Sherlock Holmes Page. (via Convenience Store News) Viral Marketing Sherlock Holmes
“The Dictator” Welcomes You to the Republic of Wadiya February 3, 2012February 3, 2012Leave it to Sacha Baron Cohen to make an enlightening mockery of current events. The actor who has tackled the likes of a hilariously bad hip-hop artist, an inept tourist, and a flamboyant fashion reporter, is taking on a new persona: a Middle East dictator. To spread the word of… Read More
Social Networks “World War Z” Releases Fake PSA That Leads To Viral Site May 16, 2013 The upcoming zombie film World War Z has released a fake public service announcement about the movie’s deadly viral outbreak. Check out the video and the site it leads you to after the break. Read More
“The Muppets” Feel The Hunger in “The Hunger Games” Parody Trailer March 6, 2012March 6, 2012The Muppets had an amazing marketing run and it seemingly came to an end when the movie opened in theaters in November. But its not over. Not by a long shot. With the DVD/Blu-ray being released on March 20th, the marketing team at Walt Disney Pictures are at it again…. Read More