Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

Sherlock Holmes: Let 7-Eleven Be Your Watson

Dan Koelsch, November 17, 2009

Warner Bros’s Sherlock Holmes is teaming up with 7-Eleven to not just bring you Holmes-themed Slurpees, but also to help you with the ARG. The stores are putting up banners and other point-of-purchase (POP) signs, along with using Holmes-ish taglines to promote their food. This is a pretty common practice, especially in the fast food industry. In fact, I just saw a Burger King commercial involving New Moon, which opens this week.


What makes this co-op marketing interesting is that the store is actually involved in the viral campaign. Participating 7-Eleven stores will have “How Holmes Are You?” coffee cup sleeves that contain a clue and the Web address www.7-11.221B.sh, which is of course a microsite for the game we’re already playing. If you grab a cup of joe at 7-Eleven, check out the site and let us know what you find!


Sherlock Holmes


Sherlock Holmes, directed by Guy Ritchie and starring Robert Downey Jr., opens Christmas Day. For more information on the viral campaign or the film itself, check out our Sherlock Holmes Page.



(via Convenience Store News)

Viral Marketing Sherlock Holmes

Post navigation

Previous post
Next post

Related Posts

Watch Four Minutes of “Green Lantern” Footage Screened at WonderCon

April 2, 2011

After getting positive buzz from screening 10 minutes of the upcoming superhero movie Green Lantern at both CinemaCon and WonderCon this week, Warner Bros. has decided to keep fans happy by releasing four minutes of that footage online. Download it in HD from Apple, or click through to see it…

Read More

“Godzilla” Viral Website Launched As New Trailer Approaches

December 9, 2013

Yesterday, the Facebook page for Warner Bros. and Legendary’s Godzilla posted a link to a Chinese article about the “world’s largest sinkhole” and how it relates to Godzilla. The link has the caption “Who are M.U.T.O.?”. The article uncovers the viral website Mutoresearch.net, which looks to be some kind of…

Read More

Watch: Viral Video Of Martin Freeman Starring In SNL’s Hilarious ‘The Hobbit’/’The Office’ Mashup

December 15, 2014December 15, 2014

This season of Saturday Night Live isn’t exactly the best season. And while their digital shorts creators Jorma Taccone, Akiva Schaffer and Andy Samberg,are long gone, the SNL team still manages to churn out creative videos in their absence. The Hobbit Trilogy’s Martin Freeman hosted the most recent episode of…

Read More

Comments (2)

  1. Sarah says:
    December 22, 2009 at 9:18 pm

    Type your message here…

  2. Sarah says:
    December 22, 2009 at 9:20 pm

    Idk lol

Comments are closed.

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



© 2009-2026 MovieViral.com. A Sometimes Weekly Company.