Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

Sherlock Holmes: Let 7-Eleven Be Your Watson

Dan Koelsch, November 17, 2009

Warner Bros’s Sherlock Holmes is teaming up with 7-Eleven to not just bring you Holmes-themed Slurpees, but also to help you with the ARG. The stores are putting up banners and other point-of-purchase (POP) signs, along with using Holmes-ish taglines to promote their food. This is a pretty common practice, especially in the fast food industry. In fact, I just saw a Burger King commercial involving New Moon, which opens this week.


What makes this co-op marketing interesting is that the store is actually involved in the viral campaign. Participating 7-Eleven stores will have “How Holmes Are You?” coffee cup sleeves that contain a clue and the Web address www.7-11.221B.sh, which is of course a microsite for the game we’re already playing. If you grab a cup of joe at 7-Eleven, check out the site and let us know what you find!


Sherlock Holmes


Sherlock Holmes, directed by Guy Ritchie and starring Robert Downey Jr., opens Christmas Day. For more information on the viral campaign or the film itself, check out our Sherlock Holmes Page.



(via Convenience Store News)

Viral Marketing Sherlock Holmes

Post navigation

Previous post
Next post

Related Posts

Prove You’re a Taker With Facebook

March 23, 2010March 23, 2010

Sherlock Holmes invited us to team up to solve mysteries and be on the good side of the law by working with friends on Facebook. Takers does the exact opposite. Find out how to be a Taker on Facebook after the jump.

Read More
Viral Marketing

Tom Cruise’s “Jack Reacher” Answers Your Questions

April 26, 2013

To help promote the upcoming home video release of Tom Cruise’s recent action film, Jack Reacher, they’ve created a page on their site, where you can ask advice of the movie’s main character. Find out how you can get answers to your advice-type questions from an imaginary action hero after the break.

Read More

SNL and Justin Bieber Take On “The Roommate”

February 6, 2011

Sure, the movie is practically a joke, getting horrible reviews and being called a Single White Female ripoff, but with a decent opening weekend in progress, The Roommate needs to be taken down a peg. Last night’s Saturday Night Live on NBC did just that with Justin Bieber and Andy…

Read More

Comments (2)

  1. Sarah says:
    December 22, 2009 at 9:18 pm

    Type your message here…

  2. Sarah says:
    December 22, 2009 at 9:20 pm

    Idk lol

Comments are closed.

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



© 2009-2026 MovieViral.com. A Sometimes Weekly Company.