Sherlock Holmes: Let 7-Eleven Be Your Watson Dan Koelsch, November 17, 2009 Warner Bros’s Sherlock Holmes is teaming up with 7-Eleven to not just bring you Holmes-themed Slurpees, but also to help you with the ARG. The stores are putting up banners and other point-of-purchase (POP) signs, along with using Holmes-ish taglines to promote their food. This is a pretty common practice, especially in the fast food industry. In fact, I just saw a Burger King commercial involving New Moon, which opens this week. What makes this co-op marketing interesting is that the store is actually involved in the viral campaign. Participating 7-Eleven stores will have “How Holmes Are You?” coffee cup sleeves that contain a clue and the Web address www.7-11.221B.sh, which is of course a microsite for the game we’re already playing. If you grab a cup of joe at 7-Eleven, check out the site and let us know what you find! Sherlock Holmes, directed by Guy Ritchie and starring Robert Downey Jr., opens Christmas Day. For more information on the viral campaign or the film itself, check out our Sherlock Holmes Page. (via Convenience Store News) Viral Marketing Sherlock Holmes
The Crazies: More Viral Updates January 14, 2010Whether or not you want to call this a clue or a way to get people excited over a change to viral site, it’s enough for us at MovieViral to get it out there and see what happens. A while back we talked about the new site of DP Chemicals… Read More
2012: Election 3rd Week of Challenges August 25, 2009Just a quick little heads up – the IHC has announced that the 3rd week of challenges in their search for the post-2012 apocalypse leader has begun at the IHC’s website. Here’s a pic of the Reasoning game: In the game, you have to solve a puzzle just by observation… Read More
“Prometheus” End Credits Image Leads To New Viral Website and Video June 10, 2012June 10, 2012If you are one of the many people who saw Prometheus this weekend, you might have stayed through the credits to see if there was an extra scene. You then may have been too disappointed in not seeing any more footage (spoiler alert?) that you might have missed something even… Read More