Sherlock Holmes: Let 7-Eleven Be Your Watson Dan Koelsch, November 17, 2009 Warner Bros’s Sherlock Holmes is teaming up with 7-Eleven to not just bring you Holmes-themed Slurpees, but also to help you with the ARG. The stores are putting up banners and other point-of-purchase (POP) signs, along with using Holmes-ish taglines to promote their food. This is a pretty common practice, especially in the fast food industry. In fact, I just saw a Burger King commercial involving New Moon, which opens this week. What makes this co-op marketing interesting is that the store is actually involved in the viral campaign. Participating 7-Eleven stores will have “How Holmes Are You?” coffee cup sleeves that contain a clue and the Web address www.7-11.221B.sh, which is of course a microsite for the game we’re already playing. If you grab a cup of joe at 7-Eleven, check out the site and let us know what you find! Sherlock Holmes, directed by Guy Ritchie and starring Robert Downey Jr., opens Christmas Day. For more information on the viral campaign or the film itself, check out our Sherlock Holmes Page. (via Convenience Store News) Viral Marketing Sherlock Holmes
“The Purge: Anarchy” Featurette: Frank Grillo Talks Surviving A 12 Hour Crime Spree July 1, 2014July 1, 2014We should all be excited about The Purge: Anarchy for a variety of reasons. One its a sequel to the low budget horror film that grossed $89 million on a $3 million budget. The other, is the fact that there is a nationwide Purge Breakout Fan Experience being carried out…. Read More
Saturday Night Live Takes on We Are The World, Undercover Boss, and Olympics February 28, 2010Last night, Jennifer Lopez hosted and performed on Saturday Night Live, and she did a pretty good job in my opinion (at least as host). The show parodied the new “We Are the World” song by bringing awareness to how bad the song is. We also got a couple hilarious… Read More
Help Promote “The Amazing Spider-man 2” To Earn Points And Plenty Of Fantastic Prizes November 6, 2013November 6, 2013Do you enjoy all the pre-release marketing for your favorite and most anticipated upcoming films? Well, if you do then the fine folks over at Sony want your help in spreading the word about the upcoming sure-to-be blockbuster, The Amazing Spider-man 2. Sharing content isn’t anything new, we post trailers,… Read More