Sherlock Holmes: Let 7-Eleven Be Your Watson Dan Koelsch, November 17, 2009 Warner Bros’s Sherlock Holmes is teaming up with 7-Eleven to not just bring you Holmes-themed Slurpees, but also to help you with the ARG. The stores are putting up banners and other point-of-purchase (POP) signs, along with using Holmes-ish taglines to promote their food. This is a pretty common practice, especially in the fast food industry. In fact, I just saw a Burger King commercial involving New Moon, which opens this week. What makes this co-op marketing interesting is that the store is actually involved in the viral campaign. Participating 7-Eleven stores will have “How Holmes Are You?” coffee cup sleeves that contain a clue and the Web address www.7-11.221B.sh, which is of course a microsite for the game we’re already playing. If you grab a cup of joe at 7-Eleven, check out the site and let us know what you find! Sherlock Holmes, directed by Guy Ritchie and starring Robert Downey Jr., opens Christmas Day. For more information on the viral campaign or the film itself, check out our Sherlock Holmes Page. (via Convenience Store News) Viral Marketing Sherlock Holmes
Contests “Doctor Who” Informercial For TARDIS December 26, 2010December 26, 2010The BBC’s hit show Doctor Who has a pretty big cult following, so the contest they are doing is a perfect fit. The contest, hosted at WhereIsTheTardis.com, asks you the fan to create your own TARDIS (the time machine from the show), place it in a public location, and upload… Read More
Archer “Debonair Repair” Rolls Into The Danger Zone January 10, 2014Briefly: It may not be as sleek as Archer’s Dodge Charger or as subtle as Krieger’s van with the illegal ass window tint that’s just rolling probable cause, but it’s probably one of the coolest marketing gags for FX’s animated-comedy spy show Archer. Between now and 6 PM EST, at… Read More
What Did You Think of Avatar Day Footage? August 22, 2009August 23, 2009Today was Avatar Day, in which IMAX theaters around the country showed a 16 minute preview of James Cameron’s upcoming epic 3D film about aliens and humans interacting on an exotic planet. If you were one of the lucky ones to get into this free screening, you got to see… Read More