Surfing Down New York City Streets for “Chasing Mavericks” Dan Koelsch, October 24, 2012October 24, 2012 The film Chasing Mavericks is based on true story of Jay Moriarity and his quest to surf America’s most dangerous wave with the help of local surf legend Frosty Hesson (Gerard Butler). To promote the film, which opens this weekend, 20th Century Fox had two surfers in wetsuits surf down New York City on motorized surfboards and uploaded the video to YouTube. Check it out after the break.Source: Mashable (via Kyle F.) Viral Marketing Viral Videos Chasing MavericksViral video
Fan Made Work Holiday Zombie Videos: Home Alone Mashup and Survival Guide December 23, 2010If Tim Burton’s The Nightmare Before Christmas is any indication, horror and Christmas go hand in hand. Modern pop culture seems to love mixing horror with almost anything (“Pride and Prejudice and Zombies”, anyone?), and the juxtaposition of horror and holiday cheer seems be the most popular way to channel… Read More
Warner Bros. Pulls Off “Rock of Ages” Flash Mob At Fan Screening June 9, 2012June 9, 2012We’ve seen a trend lately of studios pulling off surprise promotional stunts during fan screenings of films. The goal is twofold: spread word of mouth through the audience members and hope that the video of the event goes viral. Warner Bros. recently did such a stunt in Toronto for their… Read More
New Inception Viral Website Includes Dream Machine, Leads To New Game April 5, 2010June 12, 2010With the release of Christopher Nolan’s thriller Inception drawing closer, the mysterious film has to find a way to connect to people, so they will bother to see it in theaters. There’s also that viral campaign they seem to be trying to do. This weekend we got more information about… Read More