Disney Shakeups May Affect Future Marketing Alex Gerage, November 26, 2009November 26, 2009 It appears the House of Mouse is undergoing further changes. The Los Angeles Times has an engaging article about the current decisions being made at the Walt Disney Company. It seems film studio head Rich Ross is letting many of the organization’s mainstays go, and wants to usher in a new era of film and marketing decisions. To get a breakdown of who is gone and the broad implications of Ross’ moves, I suggest reading the entire article for yourself. What concerns us viral fans though are the comments Ross made about the studio’s marketing techniques:“In meetings with producers, filmmakers and agents, Ross attacked the industry custom of spending $40 million on a TV advertising blitz two weeks before a film’s opening, rather than enlisting more targeted campaigns that harness social networks and the broader Web. “If Ross gets his way, we may be seeing significantly more films advertise online than ever before. This hopefully includes more drawn out viral campaigns. I think it’s easy to forget that Disney is much more than a movie studio and theme park. It’s one of the biggest and most influential companies on the planet. Having had the privilege to tour the behind the scenes of Walt Disney World in Orlando a few years back, I’ve seen how Disney is a company like any other. Lots of offices. Lots of non-costumed workers. Like any successful, major corporation, there will be politicking and drama over its future. That is clearly what’s happening now, and everyone should keep an eye on Disney’s decisions over the coming months. Not only will they affect some of our favorite properties, but it seems there’s the potential to create a more viral friendly industry. Have any thoughts on the matter? Let us know below. Viral Marketing
Apollo 18 Document #4 Shows Rocket Ready For Launch? January 7, 2011January 9, 2011NASA has a major leak on their hands, as we now have the 3rd Top Secret document in a week on the Apollo 18 mission, and the 4th overall since mid-December. After the last document explained what would be needed to prepare for a launch, this new one shows that… Read More
Help Promote “The Amazing Spider-man 2” To Earn Points And Plenty Of Fantastic Prizes November 6, 2013November 6, 2013Do you enjoy all the pre-release marketing for your favorite and most anticipated upcoming films? Well, if you do then the fine folks over at Sony want your help in spreading the word about the upcoming sure-to-be blockbuster, The Amazing Spider-man 2. Sharing content isn’t anything new, we post trailers,… Read More
Watch Part 1 of CollegeHumor’s “Dora the Explorer” Web Series March 19, 2013March 19, 2013Last week, CollegeHumor released a trailer for their three-part web series Dora the Explorer and the Destination Medallion, an action-packed parody based on their viral video of last year. Today, the first webisode went live, and you can watch it after the break. Read More