Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

Disney Shakeups May Affect Future Marketing

Alex Gerage, November 26, 2009November 26, 2009

It appears the House of Mouse is undergoing further changes. The Los Angeles Times has an engaging article about the current decisions being made at the Walt Disney Company. It seems film studio head Rich Ross is letting many of the organization’s mainstays go, and wants to usher in a new era of film and marketing decisions.


To get a breakdown of who is gone and the broad implications of Ross’ moves, I suggest reading the entire article for yourself. What concerns us viral fans though are the comments Ross made about the studio’s marketing techniques:

“In meetings with producers, filmmakers and agents, Ross attacked the industry custom of spending $40 million on a TV advertising blitz two weeks before a film’s opening, rather than enlisting more targeted campaigns that harness social networks and the broader Web. “

If Ross gets his way, we may be seeing significantly more films advertise online than ever before. This hopefully includes more drawn out viral campaigns.    


Disney



I think it’s easy to forget that Disney is much more than a movie studio and theme park. It’s one of the biggest and most influential companies on the planet. Having had the privilege to tour the behind the scenes of Walt Disney World in Orlando a few years back, I’ve seen how Disney is a company like any other. Lots of offices. Lots of non-costumed workers. Like any successful, major corporation, there will be politicking and drama over its future. That is clearly what’s happening now, and everyone should keep an eye on Disney’s decisions over the coming months. Not only will they affect some of our favorite properties, but it seems there’s the potential to create a more viral friendly industry. 


Have any thoughts on the matter?  Let us know below.

Viral Marketing

Post navigation

Previous post
Next post

Related Posts

Mysterious Hard Copy Report Found on “The Girl with the Dragon Tattoo” Viral Site

December 6, 2011December 6, 2011

If any of you can actually recall what Hard Copy was, then this report is for you. No, the news broadcast that sensationalized and sometimes over-dramatized reports with graphic depictions of death isn’t coming back to report today’s horrific news. Instead Hard Copy has come back for The Girl with…

Read More

The Box: You Are The Experiment

October 29, 2009October 29, 2009

An interesting website popped up for the upcoming film The Box, which you’ve probably seen ads for on TV. The basic premise: A box is brought to a couple’s house and inside is button, and if they push the button a random person in the world they don’t know will…

Read More
Events

A Quick Recap Of My First Time At Butt-Numb-A-Thon

December 13, 2013December 14, 2013

It’s taken me several days to get back to normal and compose my thoughts after attending my first ever Butt-Numb-A-Thon in Austin, Texas. Held every December since 1999, the event is hosted by Ain’t It Cool‘s Harry Knowles in order to celebrate his birthday, and it’s a 24 hour movie…

Read More

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



©2009-2025 MovieViral.com. The Sometimes Weekly Publishing Company.