Follow the White Rabbit Scott Caldwell, December 2, 2009December 2, 2009 Although it sounds like a Jefferson Starship song, it’s not. In fact, you’ll not only be following a white rabbit, you’ll be following 50 of them! All set loose on the streets and subways of NYC during Friday’s morning commute. As part of a marketing campaign for Syfy’s upcoming Alice, you’ll be able to follow these little fellas in business suits in preparation of the 4 hour movie event. In addition, they also have a few “short” viral sites to go along with it. White Rabbit Inc – It all starts here, with the same title as this thread “follow the white rabbit”. Here you stare at a logo that has an odd military feel to it. The logo flips, and you now start the chase. Oh look! There’s a rabbit! For the sake of this article, we’ll call him Reginald. Click anywhere and be taken to…..Wonderland Tea Shop – So it seems “drink me” has taken on a more commercial approach with many different delicious varieties of tea to chose from. I’m more of a coffee drinker myself, but I may pick something up for my mother. We are now given the chance to follow Reginald as he trashes the joint. That bottle is going to cost you! Click anywhere and be taken to….The Happy Hearts Casino – Apparently the Queen decided to branch out after the divorce from the King and try her hand at the hospitality game. Seems like that would be the wrong path from her. You can bet she’s not the Cooler at that craps table. Click anywhere and be taken to….Alice – The two night event on Syfy. And, if following all of the rabbits and Reginald wasn’t enough, you will also find a twitter account to follow @whiterabbitincSo even though these websites don’t give you a great deal to do, they do give you a pretty good idea that this isn’t the Alice you’re use to. It will be interesting to see what Syfy does with it when it starts December 6th.Take a look at some behind the scenes footage: Stay tuned to MovieViral. Rumor has it we’ll have some clips of the silly rabbits.And honestly, I’m not sure if the King and Queen are done. They fight a lot and it’s mostly speculation. Viral Marketing Alice
Countdown Leads to First Full “Man of Steel” Trailer! December 11, 2012April 14, 2013Yesterday, a viral website for Man of Steel came out of nowhere to reveal a countdown. That countdown has ended to reveal the first full length trailer for the film! Check it out after the break. Read More
C2E2 2012: DC Comics’ “Before Watchmen” Viral Hits The Show Floor April 15, 2012April 15, 2012One would think with The Dark Knight Rises hitting theaters in a few months, DC Comics would pull out all the stops to capitalize on what is arguably the most anticipated film of all time. While Marvel was proudly pushing their film properties at their C2E2 booth by handing out… Read More
LEGO Marvel Web Series Features Spider-Man, Wolverine, The Avengers, and More! November 7, 2013Disney and LEGO have teamed up to release a new web series titled LEGO Marvel Super Heroes: Maximum Overload. They released five episodes this week which feature Spider-Man, Wolverine, Iron Man, The Incredible Hulk, Loki, and many more of your favorite heroes and villains. Watch it all after the break. Read More