Bad Idea of the Day: See Sherlock Holmes in a Motion Seat Dan Koelsch, December 2, 2009December 2, 2009 Thanks to the guys at Cinema Blend, we’ve learned that you can watch the upcoming Sherlock Holmes in a moving seat, at least in the select theaters that offer the technology. You may be familiar with the concept: While watching something on a screen, your seat moves to mirror the motion you see. This is very popular in theme parks and even in arcades to a smaller extension, where it is usually done in a first-person perspective. For example, in Disneyland’s Star Tours, you are in a ship that is rocking around. Sounds great, right? It is…for rides. The technology (called D-Box) is only used in a few theaters, and for good reason. It distracts from the film and doesn’t really add anything to non-action films. Could you imagine watching The Proposal in a motion seat? The point is, Sherlock Holmes does not meet the requirements for the type of film that could benefit it from the gimmick. You need a film experience like 2012 (which has used the tech), otherwise you’re paying for either nothing or a lot of random jostling around. Josh at Cinema Blend brings up an interesting question. Doesn’t anybody just want to sit and watch a movie anymore? We’ve had 3D, motion seats, and many other distractions. I understand this point, but I’m going to play devil’s advocate here. With home entertainment technology improving exponentially and prices dropping just as fast, it’s hard for actual movie theaters to compete. Why overpay for tickets and food just to sit next to (not to mention have the film shown by) people you don’t know and usually don’t act appropiately? Just wait 3 months and you can buy the movie on Blu-ray and watch it on your 50″ HDTV with surround sound. In order for theaters to survive, they have to find innovative ways to get butts in the seat. The experience is what has to draw audiences. Right now it looks like they are investing in 3D, with fringe technologies peeking through as well. Will any of this actually work to help the ailing theaters? Would you see Sherlock Holmes or any major studio film in a motion seat? Let us know in the comments below! Sherlock Holmes opens nationwide Christmas Day. News Sherlock Holmes
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Fox Searchlight Launches a Powerful Website for “The Tree of Life” April 7, 2011April 8, 2011Terrance Malick’s The Tree of Life may be the film’s most highly anticipated films that is not a comic book adaptation, a sequel, or a film that is a preface to a much larger film. Now Fox Searchlight has launched a website promoting the new drama from Malick calling it… Read More
New Iron Man 2 TV Spot at Kids’ Choice Awards March 27, 2010March 27, 2010Last year, the big movie news coming out of Nickelodeon’s Kids Choice Awards was the new Star Trek TV Spot. This year is similar as another much anticipated May movie got a new TV Spot, this time Iron Man 2. There are some new scenes shown, including some of the… Read More
Dude, go check it out. They really do add something to the movie, I’ve watched 2012 in the seats and I was amazed by the response… Definitely made that movie better. It’s very tough to explain what it does, so go check it out if you can