Follow the White Rabbit Scott Caldwell, December 2, 2009December 2, 2009 Although it sounds like a Jefferson Starship song, it’s not. In fact, you’ll not only be following a white rabbit, you’ll be following 50 of them! All set loose on the streets and subways of NYC during Friday’s morning commute. As part of a marketing campaign for Syfy’s upcoming Alice, you’ll be able to follow these little fellas in business suits in preparation of the 4 hour movie event. In addition, they also have a few “short” viral sites to go along with it. White Rabbit Inc – It all starts here, with the same title as this thread “follow the white rabbit”. Here you stare at a logo that has an odd military feel to it. The logo flips, and you now start the chase. Oh look! There’s a rabbit! For the sake of this article, we’ll call him Reginald. Click anywhere and be taken to…..Wonderland Tea Shop – So it seems “drink me” has taken on a more commercial approach with many different delicious varieties of tea to chose from. I’m more of a coffee drinker myself, but I may pick something up for my mother. We are now given the chance to follow Reginald as he trashes the joint. That bottle is going to cost you! Click anywhere and be taken to….The Happy Hearts Casino – Apparently the Queen decided to branch out after the divorce from the King and try her hand at the hospitality game. Seems like that would be the wrong path from her. You can bet she’s not the Cooler at that craps table. Click anywhere and be taken to….Alice – The two night event on Syfy. And, if following all of the rabbits and Reginald wasn’t enough, you will also find a twitter account to follow @whiterabbitincSo even though these websites don’t give you a great deal to do, they do give you a pretty good idea that this isn’t the Alice you’re use to. It will be interesting to see what Syfy does with it when it starts December 6th.Take a look at some behind the scenes footage: Stay tuned to MovieViral. Rumor has it we’ll have some clips of the silly rabbits.And honestly, I’m not sure if the King and Queen are done. They fight a lot and it’s mostly speculation. Viral Marketing Alice
“Mad Men” For Your Consideration Ads Almost Guarantee An Emmy Win June 4, 2014June 4, 2014If you ever are around the Los Angeles area or invest your spare time to reading news on the entertainment industry, then you most likely have run into For Your Consideration ads. With the Emmy’s just a few weeks away, AMC has started to roll out more and more of… Read More
Timacious’s Latest Music Video Has Easter Eggs To “What’s In The Box” Viral September 28, 2010Tim Smit’s first music video for Daybroke’s “Hey Girl” led us to a Cars clip for his What’s In The Box Viral, and confirmed that the feature film adaption is still happening. Now he has uploaded the much anticipated “Sabotage” music video (again by the band Daybroke) and, as expected,… Read More
What If: Jurassic Park February 3, 2012April 6, 2013It has been quite some time since we’ve done one of these! “What If” has been absent for two years, so I feel honored to be able to revive the series. The What If series asks the question, “what if a movie that didn’t have a viral marketing campaign, had…Pages: 1 2 Read More