Alice: Photos and Video of the Takeover Dan Koelsch, December 4, 2009 This morning was the ‘White Rabbit Takeover’, where (among other things) people dressed like rabbits in suits and walked around New York City. Why, you ask? It was a promotional event for SyFy’s new original mini-series “Alice”, based of course on the famous “Alice in Wonderland”. Yesterday we posted pictures of the set-up, and today we have actual pictures and even a video of the event. Take a look. The video we have is the rabbits doing a step routine in Washington Square. So, what do you think of the White Rabbit Takeover? Does it look like it was effective? The four-hour movie event “Alice” premieres Sunday, December 6, at 9PM (ET/PT) and stars Academy Award-winner Kathy Bates (Misery) as the Queen of Hearts and Caterina Scorsone (Crash television series) as Alice. Viral Marketing Alice
Sony Brings “Heavy Rain” to the ARG World! January 30, 2010January 30, 2010This week, Sony began a 3 week (12 days total, 4 per week) viral campaign for their newest PS3 exclusive, Heavy Rain. The game centers on the hunt for a mysterious serial killer called “The Oragami Killer”, as told through the eyes of 4 playable characters, each with their own… Read More
2012 Viral Review November 23, 2009January 8, 20102012 has come and passed, and we are all still alive. What? You say it’s only 2009? But that doesn’t make sense. Thus goes the viral campaign for Roland Emmerich’s epic disaster film. Just like with other time-sensitive movies with viral (Cloverfield, District 9), 2012 had a complex viral campaign… Read More
The Inside Experience: The Story So Far, As Told By Christina Herself August 1, 2011It’s been a week since Christina was kidnapped, and in order to stay sane, she has recounted the story so far on her Facebook page. Of course, this also serves as a “Previously On…” update for new fans of The Inside Experience or anyone who just wants to catch up…. Read More
I think it was effective. Saw 3 rabbits today in midtown and got me to google this to figure out what was going on… figured it was some viral thing, but since I had not heard about the mini-series, peaked my interest!
I was sad because I was looking forward to this for a few months now. I don;t have SyFy. Then I got excited last ngiht when I saw an ad for it on another channel! I saw it and it was great! can’t wait for the other parts!