Alice: Photos and Video of the Takeover Dan Koelsch, December 4, 2009 This morning was the ‘White Rabbit Takeover’, where (among other things) people dressed like rabbits in suits and walked around New York City. Why, you ask? It was a promotional event for SyFy’s new original mini-series “Alice”, based of course on the famous “Alice in Wonderland”. Yesterday we posted pictures of the set-up, and today we have actual pictures and even a video of the event. Take a look. The video we have is the rabbits doing a step routine in Washington Square. So, what do you think of the White Rabbit Takeover? Does it look like it was effective? The four-hour movie event “Alice” premieres Sunday, December 6, at 9PM (ET/PT) and stars Academy Award-winner Kathy Bates (Misery) as the Queen of Hearts and Caterina Scorsone (Crash television series) as Alice. Viral Marketing Alice
Graffiti Style “Teenage Mutant Ninja Turtles” Posters Are Tagged On The Streets Of Los Angeles June 9, 2014June 9, 2014Part of the art of marketing is based on how awesome your poster looks. Floating heads, back turned, poster drenched in colored hues, all of it are a staple of the contemporary movie poster. But since people have noticed just how dull some of these posters can be and just… Read More
Play the “30 Minutes or Less” Online Game June 7, 2011In the comedy 30 Minutes or Less, Jesse Eisenberg plays a pizza guy who gets a bomb strapped to his body and must rob a bank to have it deactivated (based loosely on a true story). Columbia Pictures has decided that you may want to play a game involving the… Read More
“Silent House” Website Leads to Viral Website February 23, 2012Open Road Films’ Silent House, opening on March 9th, is a real time horror film starring Elizabeth Olsen, who gets trapped inside a lakehouse retreat. Earlier this week, the film’s Twitter account tweeted out a link to creepy website that secretly led to a new website. Get the details after… Read More
I think it was effective. Saw 3 rabbits today in midtown and got me to google this to figure out what was going on… figured it was some viral thing, but since I had not heard about the mini-series, peaked my interest!
I was sad because I was looking forward to this for a few months now. I don;t have SyFy. Then I got excited last ngiht when I saw an ad for it on another channel! I saw it and it was great! can’t wait for the other parts!