ViralCast #23: Interview With Michael Monello From Campfire Dan Koelsch, December 10, 2009October 18, 2011 In a very special ViralCast, I am joined by our editor Scott and guest Michael Monello, co-founder and Executive Creative Director of Campfire, a marketing firm that specializes in viral marketing. Check out their website to see their current campaigns, which include HBO’s hit show “True Blood”, as well as a link to this same Viralcast. Monello himself was one of the main guys behind the Blair Witch viral, and he has some great insights into the past, present, and future of viral marketing. Let us know what you think! Subscribe to the podcast on Podcasts CampfireMichael MonelloThe Blair Witch Project
ViralCast: The Hobbit, Man of Steel, Pacific Rim, and More! December 17, 2012December 17, 2012This week we got a slew of interesting sci-fi trailers, The Hobbit debuted in theaters with the Star Trek Into Darkness 9 minute preview, and the University of Chicago got an interesting package for Indiana Jones. Caleb, Cody, and I talk about all of this and more in our latest… Read More
Comic-Con 2011: “Spider-Man” Press Conference July 26, 2011On Friday, the cast and crew of The Amazing Spider-Man sat down for a press conference at Comic-Con. In attendance was producers Avi Arad and Matt Tolmach, Spidey himself Andrew Garfield, Emma Stone (who plays Gwen Stacy), director Marc Webb, and Rhys Ifans (before his incident). Listen in to the… Read More
News “TRON: Legacy” Roundtable Interviews With Writers Adam Horowitz and Eddy Kitsis, and Producer Justin Springer December 4, 2010December 6, 2010TRON: Legacy, Disney’s sequel to their cult hit of the 1980s will hit theaters in just a few days, and I got a chance to have a roundtable interview with the filmmakers to talk about the development of the film and how the viral marketing campaign played a factor. You… Read More