The ARGFest Conference and Game Festival is (as we’ve said before) sort of like Comic-Con in its early years, only its focused on alternate reality games and transmedia. This year’s event is being held next week in Atlanta, and we now know who the keynote speaker will be, as well as the full schedule.
Read More
When it comes to alternate reality games, the more believable and interactive, the better. It’s wonderful experience we love, except for when it backfires.I’m not talking about when its structured sloppy, I mean when it is far too real for its own good. Cracked made a list that covers such a topic.
Read More
In a very special ViralCast, I am joined by our editor Scott and guest Michael Monello, co-founder and Executive Creative Director of Campfire, a marketing firm that specializes in viral marketing. Check out their website to see their current campaigns, which include HBO’s hit show “True Blood”, as well as a link to this same…
Read More
